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	<title><![CDATA[product management and sales Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to product management and sales]]></description>
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		<title><![CDATA[Are You Decent?: The Naked Truth About Product Management Performance]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341235]]></link>
		<description><![CDATA[Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
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		<title><![CDATA[Multiple Products, Multiple Product Managers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341271]]></link>
		<description><![CDATA[When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. Product management covers a wide array of activities from market analysis to on-going sales support....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/communications+problem.html"><![CDATA[Communications Problem]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
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		<title><![CDATA[Product Management And Services]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341277]]></link>
		<description><![CDATA[Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. Yet professional services are a key element of the solution delivered to the market. Product management should take...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/professional+services.html"><![CDATA[Professional Services]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Surviving Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341291]]></link>
		<description><![CDATA[Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their products, engineering staffs, and sales persons the stars of their companies. They are content to be the enablers of accomplishment and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[The Product Management Triad]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341297]]></link>
		<description><![CDATA[How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
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		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Time For Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341299]]></link>
		<description><![CDATA[Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Desktop Vs. Enterprise Applications: The Impact On Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341247]]></link>
		<description><![CDATA[There are many differences between managing a desktop tool or application and managing an enterprise-ready software package. The impact of buying an enterprise application is more profound on the buying company, the sales process is much longer, and its participants and nature are different. Customer expectations of functionality, support, services...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/desktop.html"><![CDATA[Desktop]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+application.html"><![CDATA[Enterprise Application]]></category>
		<category domain="http://resources.bnet.com/topic/daniel+shefer.html"><![CDATA[Daniel Shefer]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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