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29 Resources for

product manager

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New, Easier Comments Feature
After lurking on the site as one of the new product managers for BNET, I wanted to use my first post to let you know about a new site feature that will be debuting shortly. Our comments will soon be displayed in a...
Tags: Online Communications, Branding, E-mail, Username, Product Manager, Marketing, LizK
Blog posts 2008-07-29
Sample Product Manager Resume
This is the sample resume for applying for the post of product manager. This template will provide you the relevant idea for preparing a product manager's resume.
Tags: Product Manager, Best Sample Resume
Tools & templates 2008-01-01
Monitoring Metrics Puts You In The Drivers Seat
Product managers in technology companies typically don't spend enough time analyzing product metrics. The numbers are sometimes hard to obtain and the volume of tactical activities they are faced with is overwhelming. When they do manage to carve out the time to figure out what's next, they don't know where...
Tags: Product Manager, Monitoring, Monitoring Metric
White papers 2007-12-01
Multiple Products, Multiple Product Managers
When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. Product management covers a wide array of activities from market analysis to on-going sales support....
Tags: Product Manager, Product, Productivity, Sales Strategy, Sales Force Management, Sales
White papers 2007-12-01
Where Do I Begin?: A Product Triage
Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the...
Tags: Product Manager, Plan, Recruitment & Selection, Human Resources, Workforce Management
White papers 2007-12-01
Sales Training: Revving Up The Troops
One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell the product. As the person who has scrutinized and measured the market opportunity, as the person who has heard the needs of customers and prospects, as the person who...
Tags: Sales Training, Product Manager, Sales Strategy, Sales Force Management, Sales
White papers 2007-12-01
Sample Product Manager Job Description
Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technology product managers. As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from...
Tags: Job, Product Manager, Recruitment & Selection, Human Resources, Workforce Management
White papers 2007-12-01
Surviving Product Management
Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their products, engineering staffs, and sales persons the stars of their companies. They are content to be the enablers of accomplishment and...
Tags: Sales Force Management, Professional Development, Team Management, Strategy, Sales, Career, Management, Product Manager, Product Management, Sales Strategy
White papers 2007-12-01
Ten Things Product Managers Should Know About Sales
Product managers routinely support the sales process but many times lack enough knowledge to do this. This paper discusses ten things that Product Managers PM need to know about sales, the sales process, and the role of the sales rep. PMs routinely support the sales process but many times lack...
Tags: Sales, Sales Force Management, Sales Strategy, Product Manager
White papers 2007-12-01
The Product Management Triad
How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
Tags: Sales, Marketing, Career, Sales Strategy, Marketing Research, Professional Development, Marketing Communication, Product Manager, Product Management
White papers 2007-12-01
The Real Ideal: Strategy To Tactics And Back
Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not only to view the product from the perspective of management and competitive strategy but also to apply the software tactically,...
Tags: Management, Strategy, Product Manager
White papers 2007-12-01
Focal Point: Adding To Sales Discussions
Product Managers provide a unique role in a software company, something that may include skills in Sales, Marketing, and Development, but reaches well beyond the scope of any of those three functions. Yet because of their in-depth understanding of the market and the reasons people want and need their product,...
Tags: Sales, Sales Force Management, Sales Strategy, Product Manager
White papers 2007-12-01
Software Design: Seeing Vs. Thinking
Product Managers find themselves at the center of their company's debates and decisions on product design. They understand how crucial it is for the software to be well designed, so that it not only does what the market wants it to do, but does it in the way the market...
Tags: Marketing, Product Marketing, Product Manager, Product Design, Software
White papers 2007-12-01
Make Your Product Succeed: What Will It Take?
As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. There's plenty of work to be done for product requirements, Marketing, Sales, Development, and Professional Services. In order to be effective as a Product Manager, you need...
Tags: Product Manager, Product, Corporate Governance, Sales Strategy, Workforce Management, Business Operations, Corporate Law, Sales, Human Resources
White papers 2007-12-01
How Can Product Managers Help Marketing?
Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the product so that the message resonates with your product's prospects. The Marketing folks are the experts at taking an image of your software product and...
Tags: Product Manager, Marketing Research, Marketing
White papers 2007-12-01
Building A Better Beta
Delivering a successful beta program can be one of the hardest things to do as a product manager. The difficulty arises because so much is out of the product manager's direct control and in the hands of the beta testers themselves. And if you can't get motivated beta customers to...
Tags: Product Manager, Difficulty, Beta, Operational Accounting, Finance
White papers 2007-12-01
Are You Decent?: The Naked Truth About Product Management Performance
Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...
Tags: Performance, Product Manager, Product Management, Team Management, Sales Tools, Marketing Research, Sales Force Management, Financial Accounting, Management, Sales, Marketing, Finance
White papers 2007-12-01
Product Management And Product Marketing Activity
Where do product managers spend their time? Over 80% of product managers are monitoring development projects and writing market requirements. In addition, most product managers are involved with researching market needs and creating sales presentations and demos. The good news from these charts is that over 50% of product managers...
Tags: Business Case, Product Marketing, Product Manager
White papers 2007-12-01
Migrating From A Product Manager To An Entrepreneur
Working as a product manager for an established product line hones your ability to look at the big picture, but there are other key factors you should consider as you dream of building the next Yahoo! or eBay on your own. Even incredibly smart individuals who are first-time entrepreneurs often...
Tags: Product Manager, Entrepreneur, Entrepreneurship, Management
White papers 2007-12-01
Building Tomorrow's Products Requires Listening To The Market
Although product knowledge is important, spending time listening to the market is where the real learning takes place, and the quicker you become acclimated, the more value you add. What is your comfort zone as a product manager? Is it the product? The technology? The competition? The customer? When you...
Tags: Product Manager, Recruitment & Selection, Strategy, Human Resources, Workforce Management, Management
White papers 2007-12-01
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