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product manager (34 results)
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- New, Easier Comments Feature
- After lurking on the site as one of the new product managers for BNET, I wanted to use my first post to let you know about a new site feature that will be debuting shortly. Our comments will soon be displayed in a...
- Blog posts 2008-07-29
- Ten Things Product Managers Should Know About Sales
- Product managers routinely support the sales process but many times lack enough knowledge to do this. This paper discusses ten things that Product Managers PM need to know about sales, the sales process, and the role of the sales rep. PMs routinely support the sales process but many times lack...
- White papers 2007-12-01
- How Product Managers Help Development?
- Product Managers are in the unique position of having dual citizenship, with passports for both Marketing land and Development land. In fact, you find you can't predict whether a company will have its Product Manager positions reporting into Marketing or Development. The truth is that a fully mature product management...
- White papers 2004-01-01
- Building A Better Beta
- Delivering a successful beta program can be one of the hardest things to do as a product manager. The difficulty arises because so much is out of the product manager's direct control and in the hands of the beta testers themselves. And if you can't get motivated beta customers to...
- White papers 2007-12-01
- Are You Decent?: The Naked Truth About Product Management Performance
- Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...
- White papers 2007-12-01
- Trade Shows: Maximizing ROI
- Product Managers can play a pivotal role in maximizing this return, because of the nature of their position. When they man the booth, they approach the show from both a tactical and strategic standpoint. They help keep the sales reps honest - literally - when they describe the product and...
- White papers 2004-01-01
- Product Management And Product Marketing Activity
- Where do product managers spend their time? Over 80% of product managers are monitoring development projects and writing market requirements. In addition, most product managers are involved with researching market needs and creating sales presentations and demos. The good news from these charts is that over 50% of product managers...
- White papers 2007-12-01
- Migrating From A Product Manager To An Entrepreneur
- Working as a product manager for an established product line hones your ability to look at the big picture, but there are other key factors you should consider as you dream of building the next Yahoo! or eBay on your own. Even incredibly smart individuals who are first-time entrepreneurs often...
- White papers 2007-12-01
- How Can Product Managers Help Marketing?
- Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the product so that the message resonates with your product's prospects. The Marketing folks are the experts at taking an image of your software product and...
- White papers 2007-12-01
- Get Results?: Or Get Approved?
- Marketing is about representing the customer's view rather than the company view. Plenty of folks are talking about what is good and bad for the company; who is representing the customer? What are your product managers doing? Gathering market facts or steering internal planning meetings? Product Managers should spend more...
- White papers 2007-12-01
- Building Tomorrow's Products Requires Listening To The Market
- Although product knowledge is important, spending time listening to the market is where the real learning takes place, and the quicker you become acclimated, the more value you add. What is your comfort zone as a product manager? Is it the product? The technology? The competition? The customer? When you...
- White papers 2007-12-01
- Sample Product Manager Resume
- This is the sample resume for applying for the post of product manager. This template will provide you the relevant idea for preparing a product manager's resume.
- Tools & templates 2008-01-01
- Competitive Analysis Benchmark Report
- The informal surveys, coupled with what is learned in the learning laboratories workshops, open windows into 'What's happening' with product managers and marketers in many companies, across an array of industries. What is understood is that everyone is very busy. Resources that product managers and marketers would like to count...
- White papers 2008-02-21
- When the Bosses Ask for Innovation What Do They Really Mean?
- Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as repackaging and repurposing products. For some product managers, it feels like innovation just to get the product out the door. But what does...
- White papers 2009-01-01
- Win-Loss Analysis Checklist For Product Managers
- With the state of the economy, and everything Product Managers have on their plates these days, that is a task easier said than done. But what if Product Managers started participating in the back-end of a sales win or loss? If a win, the Product Manager would be helping to...
- White papers 2004-02-09
- A Finely Honed Product Vision Nets Business Team Significant Funding
- The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President SVP wanted his Product Managers PMs to perform strategic reviews of key product offerings and present the findings and recommendations to the executive team. The SVP recognized that the PMs did an...
- White papers 2007-07-27
- Make Your Product Succeed: What Will It Take?
- As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. There's plenty of work to be done for product requirements, Marketing, Sales, Development, and Professional Services. In order to be effective as a Product Manager, you need...
- White papers 2007-12-01
- Monitoring Metrics Puts You In The Drivers Seat
- Product managers in technology companies typically don't spend enough time analyzing product metrics. The numbers are sometimes hard to obtain and the volume of tactical activities they are faced with is overwhelming. When they do manage to carve out the time to figure out what's next, they don't know where...
- White papers 2007-12-01
- Ten Things Product Managers Should Know About Sales
- The onus of creating an effective sales force lies on the shoulders of the ‘product manager.' A product manager should identify the requirements of the company with regard to the sales strategies to be adopted. The process calls for having sound knowledge of the sales cycle, which includes determining how...
- White papers 2004-05-01
- Nine Things Product Managers Should Know About Supporting Sales
- From the executive summary: ‘Product Managers PMs are at the epicenter of driving the products, and are the hub of product knowledge. However, direct product support of the sales process is the Sales Engineer's (SE's) job. If a PM is constantly dragged into sales cycles, he/she will become an SE....
- White papers 2003-01-01
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