Resources

36 Resources for

product manager

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BNET Resources

New, Easier Comments Feature
After lurking on the site as one of the new product managers for BNET, I wanted to use my first post to let you know about a new site feature that will be debuting shortly. Our comments will soon be displayed in a...
Tags: Online Communications, Branding, E-mail, Username, Product Manager, Marketing, LizK
Blog posts 2008-07-29
Sales Training: Revving Up The Troops
One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell the product. As the person who has scrutinized and measured the market opportunity, as the person who has heard the needs of customers and prospects, as the person who...
Tags: Sales Training, Product Manager, Pragmatic Marketing, Sales Strategy, Sales Force Management, Sales
White papers 2007-12-01
Sample Product Manager Job Description
Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technology product managers. As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from...
Tags: Job, Product Manager, Pragmatic Marketing, Recruitment & Selection, Human Resources, Workforce Management
White papers 2007-12-01
Surviving Product Management
Product managers, through their efforts, have great potential to make a lasting impact on companies and entire industries. Exceptional product managers are marked by a passion to make their products, engineering staffs, and sales persons the stars of their companies. They are content to be the enablers of accomplishment and...
Tags: Product Management, Product Manager, Pragmatic Marketing, Sales Strategy, Sales Force Management, Professional Development, Team Management, Strategy, Sales, Career, Management
White papers 2007-12-01
Ten Things Product Managers Should Know About Sales
Product managers routinely support the sales process but many times lack enough knowledge to do this. This paper discusses ten things that Product Managers PM need to know about sales, the sales process, and the role of the sales rep. PMs routinely support the sales process but many times lack...
Tags: Product Manager, Sales Process, Pragmatic Marketing, Sales Strategy, Sales Force Management, Sales
White papers 2007-12-01
The Product Management Triad
How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...
Tags: Product Management, Product Manager, Marketing Communication, Pragmatic Marketing, Marketing Research, Sales Strategy, Marketing, Sales
White papers 2007-12-01
The Real Ideal: Strategy To Tactics And Back
Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not only to view the product from the perspective of management and competitive strategy but also to apply the software tactically,...
Tags: Product Manager, Pragmatic Marketing, Strategy, Management
White papers 2007-12-01
Focal Point: Adding To Sales Discussions
Product Managers provide a unique role in a software company, something that may include skills in Sales, Marketing, and Development, but reaches well beyond the scope of any of those three functions. Yet because of their in-depth understanding of the market and the reasons people want and need their product,...
Tags: Product Manager, Pragmatic Marketing, Sales Strategy, Sales Force Management, Sales
White papers 2007-12-01
Software Design: Seeing Vs. Thinking
Product Managers find themselves at the center of their company's debates and decisions on product design. They understand how crucial it is for the software to be well designed, so that it not only does what the market wants it to do, but does it in the way the market...
Tags: Software, Product Design, Product Manager, Pragmatic Marketing, Product Marketing, Marketing
White papers 2007-12-01
Sample Product Manager Resume
This is the sample resume for applying for the post of product manager. This template will provide you the relevant idea for preparing a product manager's resume.
Tags: Product Manager, Best Sample Resume
Tools & templates 2008-01-01
Competitive Analysis Benchmark Report
The informal surveys, coupled with what is learned in the learning laboratories workshops, open windows into 'What's happening' with product managers and marketers in many companies, across an array of industries. What is understood is that everyone is very busy. Resources that product managers and marketers would like to count...
Tags: Product Manager, Competitive Analysis, Sequent Computer Systems, Networking, Strategy, Management
White papers 2008-02-21
A Finely Honed Product Vision Nets Business Team Significant Funding
The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President SVP wanted his Product Managers PMs to perform strategic reviews of key product offerings and present the findings and recommendations to the executive team. The SVP recognized that the PMs did an...
Tags: Team, Product Manager, Vision, Sequent Computer Systems, Team Management, Advertising & Promotion, Management, Marketing
White papers 2007-07-27
Win-Loss Analysis Checklist For Product Managers
With the state of the economy, and everything Product Managers have on their plates these days, that is a task easier said than done. But what if Product Managers started participating in the back-end of a sales win or loss? If a win, the Product Manager would be helping to...
Tags: Product Manager, Sequent Computer Systems, Sales Strategy, Sales Force Management, Networking, Sales
White papers 2004-02-09
Managing Your Product Management Career: ROI Earned Here
Post-Launch or Life Cycle product management may not be as glamorous as New Product Development NPD, but it can be very rewarding for both the product manager and their company. Done right, a Post-Launch Product Manager PLPM and their team can have a huge impact on the company's bottom line....
Tags: Product Management, Product Manager, ROI, Sequent Computer Systems, Professional Development, Roi/Tco, Product Marketing, Career, Finance, Managerial Accounting, Marketing
White papers 2005-06-05
When the Bosses Ask for Innovation What Do They Really Mean?
Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as repackaging and repurposing products. For some product managers, it feels like innovation just to get the product out the door. But what does...
Tags: Innovation, Product Manager, Sequent Computer Systems, Leadership, Strategy, Management
White papers 2009-01-01
Product Manager Resume
This is a resume template for the post of product manager. In this template, the job objective is clearly defined. Also note the candidate's successful career transition.
Tags: Product Manager, Professional Development, Career
Tools & templates 2009-01-01
Product Manager CV
A product manager ensures that the product that the organization produces meets the standards that have been set either by the company or by relevant authorities. Product manager's resumes are prepared to reflect, the ability to be very creative and innovative beyond reproach, and also requires for one to exude...
Tags: Product Manager, CVS Corp., Quality, Business Operations
Tools & templates 2009-01-01
Product Road Map: The Real And The Ideal
Like so many of the tools used by Product Managers to make the software product successful - the Requirements documents come to mind - the Product Road Map takes many different forms at different companies, and needs to be customized to suit each company. While it may seem that no...
Tags: Product Manager, Ideal, Pragmatic Marketing, Productivity
White papers 2004-01-01
Where Do I Begin?: A Product Triage
Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the...
Tags: Product Manager, Product, Pragmatic Marketing, Recruitment & Selection, Human Resources, Workforce Management
White papers 2007-12-01
Ten Things Product Managers Should Know About Sales
The onus of creating an effective sales force lies on the shoulders of the ‘product manager.' A product manager should identify the requirements of the company with regard to the sales strategies to be adopted. The process calls for having sound knowledge of the sales cycle, which includes determining how...
Tags: Product Manager, Daniel Shefer, Sales Strategy, Sales Force Management, Sales
White papers 2004-05-01
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