PRTM

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• 7 Ways to Hold Fast to Your Customers

  BNET - 2002-12-01

  It's far more expensive to find new customers than to keep your current ones happy. But in tough economic times, like those we're now experiencing most companies focus on cutting costs often with unintended results. The article induces that by pushing cost targets to extremes can lead to customer service...

  Tags: PRTM, Customer Service, Customer, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• Service Strategy Overhaul Helps Diagnostics Company Successfully Launch New Product

  BNET

  The $500M diagnostic screening division of a multibillion dollar company was preparing to launch a new line of high-throughput; fully automated diagnostic test equipment for which it needed to rapidly develop increased customer service competency. PRTM took a two-pronged approach to assisting the client with their customer service. First, it...

  Tags: Strategy, PRTM, Customer Service, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• New Product Strategy and Partnership/Acquisition Focus for Medical Products Company

  BNET

  This $200 million disposable medical device division of an international medical products company faced maturity in its present markets and limited R&D funds to allocate to next-generation products. PRTM was hired to implement an actionable product strategy so the company could realize its dreams of being a major player in...

  Tags: Acquisition, PRTM, Partnership, Medical Product, Medical Device, Product Development, Healthcare, Business Structures, Mergers & Acquisitions, Product Marketing, Strategy, Research & Development, Business Operations, Finance, Investment, Marketing, Management

• Medical Diagnostics Division Cuts Development Cycle Time in Half

  BNET

  A billion-dollar medical diagnostics division had historically been the technical and innovative leader in the industry, but is experiencing erosion of their core business due to competitive pressures. PRTM was asked to implement an effective process management structure throughout the division and immediate focus was placed on two "make or...

  Tags: PRTM, Product Development, Product Marketing, Strategy, Leadership, Enterprise Software, Research & Development, Business Operations, Marketing, Management, Software

• Revitalizing a Line of Medical Devices

  BNET

  Products developed by this division include sample collection devices used by hospitals and physicians for clinical analysis. Divisional product lines enjoyed market dominance. However, the platform upon which they were based had been used for more than three decades and began losing its luster. The company engaged PRTM to assist...

  Tags: PRTM, Medical Device, Product Development, Product Marketing, Strategy, Healthcare, Research & Development, Business Operations, Marketing, Management

• Medical Device Manufacturer Saves $8 Million in Development Spending

  BNET

  The senior management of an analytical instrumentation manufacturer, after three years of minimal to negative growth, made the decision to sell its division of old-line products and develop a new strategic area. In order to maximize the value of this decision before its sale, the company recruited PRTM to assist...

  Tags: PRTM, Medical Device, Product Development, Product Marketing, Healthcare, Team Management, Strategy, Research & Development, Business Operations, Marketing, Management

• Streamlining the Regulatory Approval Process for a Pharmaceutical Company

  BNET

  Recent successes in new chemical entity development by the company had resulted in a forecasted demand for regulatory operations support significantly more than their current capacity. PRTM was engaged to analyze the client's regulatory approval process in order to identify resource requirements for each element of process by both time...

  Tags: PRTM, Product Development, Product Marketing, Strategy, Research & Development, Business Operations, Marketing, Management

• Integrated Product Development Process for $11B Wireless Provider

  BNET

  An $11B provider of wireless voice and data services requested PRTM's product development expertise as it struggled to overcome growth challenges. Through reorganization, a new product realization group had been established. Faced with a 50% reduction in the organization's capital budget, the group's first priority was to develop an integrated...

  Tags: PRTM, Product Development Process, Product Development, Product Marketing, Strategy, Research & Development, Business Operations, Marketing, Management