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840 Resources for

product marketing

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Use "Prediction Markets" and Tap Internal Expertise: Ever realize just how much savvy information is available in your organization? Ever wonder just how far you could take your company as CEO if you could only tap it? The latest McKinsey Quarterly (requires subscription) has a useful primer and group discussion on a practice known...; Tags: Strategy, Peter Galuszka, McKinsey & Co.; Blog posts 2008-05-02
Rethinking the Product Life Cycle: Brand and Segment Maturity for the Next Century: The product life cycle has been part of marketing strategy since the late 50's. People are either intuitively or intellectually aware of its five stages of introduction, growth, maturity, saturation and decline. Yet, this classic model now faces the same inevitability it predicted for brands and market segments. Everyone faces...; Tags: Product marketing, Marketing research, Branding, product life cycle, brand, marketing strategy, marketing, strategy; White papers
Outsourced Product Development: Steps to Ensure Success: Successful launch of product development hinges heavily on cautious planning, unambiguous characterization, and effectual communication. The said elements become more crucial if a person wants product development outside the precinct of his or her company or organization. In order to completely define a person's outsourced product development projects and accordingly...; Tags: Product marketing, product development, outsource, analysis; White papers
Customer Service Report: This template has been supplied by a member of the Microsoft Office Online community. Microsoft does not promise that it will work for your purposes or be free from viruses and defects. The Microsoft Service Agreement applies to your use of this template.; Tags: customer service, agreement, Microsoft Corp., virus; Tools & templates
Cutting-Edge Containers: It may be true that it is what's inside those counts, but what holds "it" is often equally as important. Packaging, ever so tied into product development and marketing, encompasses an increasing array of formats for today's diverse lineups of dairy products. In particular, bottles, jugs and cartons, which for...; Tags: Stagnito Communications, bottle, product development, processor, marketing; White papers

PeopleSoft Case Study: C.F. Sauer: C.F. Sauer's customer base includes national retailers as well as large food service organizations. C.F. Sauer wanted to establish consistent supply chain management practices integrated with financial processes. The challenge was to implement a manufacturing and planning solution that supports both make-to-order and make-to-stock environments at plants in Virginia, South...; Tags: Supply chain management (SCM), Oracle Corp., PeopleSoft Inc., manufacturing, SCM, supply chain, food, customer service, financial, environment; Case studies
Case Study: Strengthening Security and Access Control: UGS is a leading global provider of product lifecycle management (PLM) software and services with nearly four million licensed seats and 46,000 customers worldwide. In late 2004, UGS began preparing for the first formal audit of its internal controls as mandated by the Sarbanes-Oxley (SOX) legislation. One area of initial...; Tags: Product marketing, Sarbanes-Oxley, Regulatory compliance, UGS Corp., product lifecycle management, product lifecycle, access control, Sarbanes-Oxley Act, advisor, audit, consulting, security, environment, software; Case studies
Product Information Management (PIM) Advances the Next Generation of E-commerce: Download this white paper by Julie Hahnke, President of IDTech, to learn how your business can benefit from correct, consistent and readily available product information, which can be securely shared with customers and partners alike. The author offers keen insights into the problems that result from a lack of product...; Tags: Product marketing, IBM Corp., product information management, benefit, competitive advantage, data warehouse, ERP, e-business; White papers
Mobile's Dissatisfied Customers: The US wireless-telecom industry is number one - in complaints. In 2002, more dissatisfied customers complained to the Better Business Bureau about their mobile operators than about any other type of company. Interestingly, customers complained not about the service itself or areas of weak coverage but rather about their carriers'...; Tags: Customer relationship management (CRM), Advertising & Promotion, McKinsey & Co., carrier, billing system, mobile, billing, customer service, industry; White papers
How to Find What Your Customers Are Really Looking for: Ever since the cave man put out the first wheel for purchase by another cave man merchants have been trying to discover the secrets of what customers really want. What does a company really have to do to set itself apart from all the others? Some would say quality of...; Tags: Product marketing, customer service; White papers
Tuning in the Right Employee Communication Channel: In today's market, in which survival depends on retaining talent and delivering high levels of customer satisfaction, no organization can afford to fail at understanding how to communicate effectively to its employees. If those market imperatives weren't enough, one would think that the broadest array of communication channels in human...; Tags: customer satisfaction, talent, incentive; White papers
Customer Service: How to Get First Time Customers to Come Back: Customer service is very hard to define. People know it when they see it, but what is it. The author believes it is how each of a person's employees feels about themselves. How they treat customers will be in direct proportion to how they are treated by management. The more...; Tags: Product marketing, Customer relationship management (CRM), customer service; White papers
Electrical Design for Automotive From IBM: Automotive electrical and electronic design solutions from IBM can provide comprehensive support for existing and new EDA application environments. IBM's business partners' design methodologies and tools provide system and chip designers with the means to design their products efficiently, the first time. Automotive electrical and electronic design solutions from IBM...; Tags: IBM Corp., product development, leadership, chip, tool; White papers
Vector Uses 'Intelligent Substation' to Meet Customer Satisfaction Goals: Vector is one of New Zealand's largest network infrastructure companies delivering electricity, gas, and broadband voice and data communications. To meet customer satisfaction goals, Vector upgraded its bulk metering to an "intelligent substation" solution using an ION enterprise energy management (EEM) system from Power Measurement. Renowned for high-resolution Power Quality...; Tags: Product marketing, Network technology, customer satisfaction, network infrastructure, Ethernet, wireless network, monitoring, broadband, network, wireless, phone, Internet, Web; Case studies
PLM for Aerospace and Defense From IBM: The product lifecycle management solution allows aerospace and defense organizations to share and control data during product planning, design, production and maintenance cycles. Using industry-established best practices, IBM's solution can help companies to market better products and manage them from conception to end-of-life. An on demand approach to PLM solutions...; Tags: Aerospace & Defense, Product marketing, aerospace, product lifecycle management, product lifecycle, best practice, IBM Corp., industry; White papers
Customer Service Center: Akron, Ohio: FirstEnergy's Customer Service Center in Akron, Ohio, offers more services and more convenience features to maximize efficiency. The centerpiece of the HVAC system is a 45-ton, closed-loop GeoExchange system. This provides complete, accurate and even temperature control throughout the entire 15,360-square-foot structure. The lighting system was also designed to provide...; Tags: Product marketing, Customer relationship management (CRM), Geothermal Heat Pump Consortium, GeoExchange, Ohio, customer service, HVAC; Case studies
Innovation Challenge: This article describes about innovative challenges to investigate ingredients in beverages. Recent improvements in whey fractionation promise to extend product development possibilities with nutritional and functional ingredient options. This Innovation Challenge investigates the potential of whey ingredients in pre-sport, after-sports, and nutraceutical and meal replacement beverages. An interesting dairy research...; Tags: Food & Beverage, Product marketing, Dairy Management Inc., product development, beverage; White papers
Customer Insight & Customer Insight & Marketing Accelerator Platform in the Payers & Health Plans Industry: Real-time, intelligent offer creation and customer service differentiation are key to building customer loyalty, creating new business opportunity, and gaining competitive advantage. Accenture's Customer Insight campaign management services help create a real-time, dynamic environment to substantially reduce campaign creation and execution time, continually refine campaign offers and increase effectiveness, immediately...; Tags: Product marketing, Customer relationship management (CRM), Accenture Ltd., customer service, competitive advantage, health care, environment; White papers
Aftersales and Service Monitor 2004 - German Capital Goods: Capital goods manufacturers have been facing increasing pressure to tap new turnover and revenue sources. The difficult state of the economy, consumers' current reluctance to purchase, rising costs and narrowing margins are forcing manufacturers to conduct a thorough review of their value-added structures. They must also identify new ways to...; Tags: Accenture Ltd., product development; White papers
Accenture Case Study: WilliamsF1: Williams F1 is one of the world's leading manufacturers of Formula One race cars and a nine-times Formula One World Constructors champion. In existence since 1977, the WilliamsF1 name exemplifies excellence. Accenture and WilliamsF1 have a unique relationship, which is now in its ninth consecutive year. This includes both a...; Tags: Accenture Ltd., product development, e-business, partnership, team, performance; Case studies