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- Fixing CRM (Pt. 1): Rename It.
- Last week, in the post "Why Sales Reps Hate CRM," I promised to fix CRM and make it into something useful. This is going to take a few posts, so bear with me. Product names are important. Companies spend millions of dollars trying to...
- Blog posts 2008-03-17
- Stupid Marketing Stories
- Stupid Marketing StoriesSome additional background...Someone brought this to my attention and I wanted to add a few comments:It was our goal to come-up with a "memorable" product name that would be different from the traditionally boring DEC product names usually coined by techies. It was DECs CEO who thought the...
- Discussion threads 2007-04-20
- Key Technology Inc. (Show Portraits).
- Product Name: Optyx[TM] Sorter Product Name: Optyx[TM] Sorter
- Research articles 2001-12-01
- TOP Digital IC Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)
- Product Name or Model Number Company Description Virtex-II Xilinx ...
- Research articles 2000-12-21
- Rockwell automation. (Show Portraits).
- Product Name: DODGE E-Z KLEEN ball bearings Product Name: DODGE E-Z KLEEN ball bearings
- Research articles 2001-12-01
- Top Embedded Development Products.(table)(Industry Trend or Event)(Illustration)
- Product Name or Model Number Company Description VisualAge IBM Software-development tool set ...
- Research articles 2000-12-21
- TOP Processors.(table)(Industry Trend or Event)(Illustration)(Statistical Data Included)
- Product Name or Model Number Company Description Alchemy Alchemy ...
- Research articles 2000-12-21
- TOP Communication Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)
- Product Name or Model Number Company Description Tiny Tera One PMC-Sierra Switching fabric, four-chip...
- Research articles 2000-12-21
- TOP Analog ICs.(table)(Illustration)(Buyers Guide)
- Product Name or Model Number Company Description CS553x Cirrus Logic Highly...
- Research articles 2000-12-21
- TOP Multimedia.(table)(Product Information)(Illustration)
- Product Name or Model Number Company Description Radeon 256 ATI Technologies Graphics chip GeForce...
- Research articles 2000-12-21
- 'Accenture' seemed foolish; now it seems a stroke of luck.(name dissociates company from former sibling Arthur Andersen)(Brief Article)
- A year ago, when Andersen Consulting became Accenture, people lined up to deride the new moniker. Edward Saenz, founder of Gravity Branding, a San Francisco firm that comes up with new company and product names, told The Wall Street Journal that Acce A year ago, when...
- Research articles 2002-01-28
- TOP Components, Hardware & Interconnect Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)
- Product Name or Model Number Company Description FCN-260D Fujitsu Takamisawa Matched impedance ...
- Research articles 2000-12-21
- D & O Liability Product Directory.(directors and officers)(Statistical Data Included)
- GULF INSURANCE COMPANY Contact: John McElroy Address: 125 Broad Street City: New York ST: NY Zip: 10004 Phone: 212-291-3080 Fax: 212-291-3017 Email: jmcelroy@gulfins.com ...
- Research articles 2001-12-03
- TOP Power Sources Controllers Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)
- Product Name or Model Number Company Description PowerStick Vicor ...
- Research articles 2000-12-21
Additional Resources
- Your Product Name: Fame or Shame?
- A company often christens itself and then applies the same name to its first product or product line. But once in a great branding while, a product is so successful, it becomes the new moniker for the entire company. When a product name becomes more valuable than the corporate name...
- White papers 2004-07-12
- Open Environment Corporation Announces Product Name Change
- BOSTON--BUSINESS WIRE--March 21, 1995-- Open Environment Corporation today announced it will no longer use the product name Encompass. Effective immediately, the existing Open Environment product family will be marketed under the name Entera .According to Marshall Toplansky, senior vice president, sales and marketing, the name change decision is consistent...
- Research articles 1995-03-21
- PAS is making its Integrity software for automation asset management in process plants available to Honeywell users under the product name Automation Change Manager.
- PAS is making its Integrity software for automation asset management in process plants available to Honeywell users under the product name Automation Change Manager. Integrity plug-ins will manage embedded ... PAS is making its Integrity software for automation asset management in process plants...
- Research articles 2006-05-01
- Correcting product name in press release issued Friday, April 25
- --BUSINESS WIRE-- Correcting product name in press release issued Friday, April 25, xxx should read HFC245fa (sted HFC245a), corrected version follows:AlliedSignal's HFC-245fa To Support Energy Department's new energy efficiency standards for refrigerators Business Editors MORRIS TOWNSHIP, N.J.--BUSINESS WIRE--April 25, 1997-- AlliedSignal...
- Research articles 1997-04-28
- Correcting product name in BW1199 Ligos Technology release issued Oct. 8
- --BUSINESS WIRE-- In BW1199-10/8, (LIGOS-TECHNOLOGY) Ligos Begins Shipping New Version of Award-Winning V+Realm Builder Software, issued Oct. 8, product name throughout release should read V-Realm Builder 2.1 (sted V+Realm Builder 2.1). The following is the corrected version. SAN FRANCISCO--BUSINESS WIRE--Oct. 8, 1997--Ligos Technology,...
- Research articles 1997-10-09
- Correcting Product Name in Sub-Headline; Ultra2 SCSI Sted Ultra2 SCSU
- Business Editors/High-Tech Writers CORRECTION...by Business Wire In BW0309, (CA-ADAPTEC) announcement, sub-headline product name should read xxx Ultra2 SCSI (sted Ultra2 SCSU).
- Research articles 2000-01-10
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