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	<title><![CDATA[product name Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/product+name.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to product name]]></description>
	<s:counts start="0" returned="14" found="14" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Fixing CRM (Pt. 1):  Rename It.]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=264]]></link>
		<description><![CDATA[Last week, in the post "Why Sales Reps Hate CRM," I promised to fix CRM and make it into something useful.   This is going to take a few posts, so bear with me.    Product names are important.  Companies spend millions of dollars trying to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 17 Mar 2008 04:26:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+automation+%2528sfa%2529.html"><![CDATA[Sales Force Automation (SFA)]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/even+better+term.html"><![CDATA[Even Better Term]]></category>
		<category domain="http://resources.bnet.com/topic/computer+assisted+selling.html"><![CDATA[Computer Assisted Selling]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/sfa.html"><![CDATA[SFA]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force.html"><![CDATA[Sales Force]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Stupid Marketing Stories]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13076-0.html?forumID=1&threadID=332&messageID=1073&start=0]]></link>
		<description><![CDATA[Stupid Marketing StoriesSome additional background...Someone brought this to my attention and I wanted to add a few comments:It was our goal to come-up with a "memorable" product name that would be different from the traditionally boring DEC product names usually coined by techies. It was DECs CEO who thought the...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 20 Apr 2007 12:32:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/digital+equipment+corp..html"><![CDATA[Digital Equipment Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[product name]]></category>
		<category domain="http://resources.bnet.com/topic/stupid+marketing.html"><![CDATA[Stupid Marketing]]></category>
	</item>
	<item>
		<title><![CDATA['Accenture' seemed foolish; now it seems a stroke of luck.(name dissociates company from former sibling Arthur Andersen)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200201/ai_n25598694]]></link>
		<description><![CDATA[A year ago, when Andersen Consulting became Accenture, people lined  up to deride the new moniker. Edward Saenz, founder of Gravity Branding,  a San Francisco firm that comes up with new company and product names,  told The Wall Street Journal that Acce  A year ago, when...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/accenture+ltd..html"><![CDATA[Accenture Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/arthur+andersen.html"><![CDATA[Arthur Andersen]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[product name]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ACN</category>
		<category domain="tickers">ACN</category>
	</item>
	<item>
		<title><![CDATA[D & O Liability Product Directory.(directors and officers)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5249/is_200112/ai_n20021523]]></link>
		<description><![CDATA[GULF INSURANCE COMPANY    Contact: John McElroy    Address: 125 Broad Street    City: New York    ST: NY    Zip: 10004    Phone: 212-291-3080    Fax: 212-291-3017    Email: jmcelroy@gulfins.com   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/enforcement+action.html"><![CDATA[enforcement action]]></category>
		<category domain="http://resources.bnet.com/topic/fax.html"><![CDATA[fax]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/sec.html"><![CDATA[SEC]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Key Technology Inc. (Show Portraits).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5993/is_200112/ai_n24199181]]></link>
		<description><![CDATA[Product Name: Optyx[TM] Sorter    Product Name: Optyx[TM] Sorter  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Rockwell automation. (Show Portraits).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5993/is_200112/ai_n24199183]]></link>
		<description><![CDATA[Product Name: DODGE E-Z KLEEN ball bearings    Product Name: DODGE E-Z KLEEN ball bearings  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/rockwell+automation+inc..html"><![CDATA[Rockwell Automation Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ROK</category>
		<category domain="tickers">ROK</category>
	</item>
	<item>
		<title><![CDATA[TOP Multimedia.(table)(Product Information)(Illustration)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17464372]]></link>
		<description><![CDATA[Product Name or  Model Number      Company              Description    Radeon 256        ATI Technologies     Graphics chip    GeForce...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/chip.html"><![CDATA[chip]]></category>
		<category domain="http://resources.bnet.com/topic/multimedia.html"><![CDATA[multimedia]]></category>
		<category domain="http://resources.bnet.com/topic/product+information.html"><![CDATA[product information]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Top Embedded Development Products.(table)(Industry Trend or Event)(Illustration)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17470473]]></link>
		<description><![CDATA[Product Name or  Model Number        Company       Description    VisualAge           IBM           Software-development tool set ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/environment.html"><![CDATA[environment]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/java.html"><![CDATA[Java]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+windows+ce.html"><![CDATA[Microsoft Windows CE]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[TOP Processors.(table)(Industry Trend or Event)(Illustration)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17470761]]></link>
		<description><![CDATA[Product Name or  Model Number      Company             Description    Alchemy           Alchemy          ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/tensilica+inc..html"><![CDATA[Tensilica Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/lsi+logic+corp..html"><![CDATA[LSI Logic Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/semiconductor.html"><![CDATA[semiconductor]]></category>
		<category domain="http://resources.bnet.com/topic/high-performance.html"><![CDATA[high-performance]]></category>
		<category domain="http://resources.bnet.com/topic/processor.html"><![CDATA[processor]]></category>
	</item>
	<item>
		<title><![CDATA[TOP Analog ICs.(table)(Illustration)(Buyers Guide)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17470888]]></link>
		<description><![CDATA[Product Name or  Model Number      Company             Description    CS553x            Cirrus Logic        Highly...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/silicon+graphics+inc..html"><![CDATA[Silicon Graphics Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SGIC</category>
		<category domain="tickers">SGIC</category>
	</item>
	<item>
		<title><![CDATA[TOP Digital IC Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17471016]]></link>
		<description><![CDATA[Product Name or  Model Number      Company             Description    Virtex-II         Xilinx            ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/clear.html"><![CDATA[Clear]]></category>
		<category domain="http://resources.bnet.com/topic/fpga.html"><![CDATA[FPGA]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/samsung+electronics+co.+ltd..html"><![CDATA[Samsung Electronics Co. Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/toshiba+corp..html"><![CDATA[Toshiba Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SEC</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TOSBF</category>
		<category domain="tickers">SEC,TOSBF</category>
	</item>
	<item>
		<title><![CDATA[TOP Communication Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17471048]]></link>
		<description><![CDATA[Product Name or  Model Number      Company              Description    Tiny Tera One     PMC-Sierra           Switching fabric, four-chip...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/chip.html"><![CDATA[chip]]></category>
		<category domain="http://resources.bnet.com/topic/pmc-sierra+inc..html"><![CDATA[PMC-Sierra Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PMCS</category>
		<category domain="tickers">PMCS</category>
	</item>
	<item>
		<title><![CDATA[TOP Power Sources Controllers Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17471080]]></link>
		<description><![CDATA[Product Name or  Model Number      Company             Description    PowerStick        Vicor             ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/texas+instruments+inc..html"><![CDATA[Texas Instruments Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TXN</category>
		<category domain="tickers">TXN</category>
	</item>
	<item>
		<title><![CDATA[TOP Components, Hardware & Interconnect Products.(table)(Illustration)(Statistical Data Included)(Buyers Guide)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4804/is_200012/ai_n17471144]]></link>
		<description><![CDATA[Product Name or  Model Number      Company              Description    FCN-260D        Fujitsu Takamisawa   Matched impedance       ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/fujitsu+ltd..html"><![CDATA[Fujitsu Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[hardware]]></category>
		<category domain="http://resources.bnet.com/topic/mems.html"><![CDATA[MEMS]]></category>
		<category domain="http://resources.bnet.com/topic/product+name.html"><![CDATA[Product Name]]></category>
		<category domain="http://resources.bnet.com/topic/thomson+corp..html"><![CDATA[Thomson Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">6702</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TOC</category>
		<category domain="tickers">6702,TOC</category>
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