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- Product Placement
- a form of advertising in which an identifiable branded product is seen by the audience during a movie or television program
- Product Placement definition on BNET »
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- Product Placement: Making the Most of a Close-Up
- The challenge in front of many companies is the accurate measurement of the quality of each product placement with respect to brand awareness, increasing brand equity, and intent to purchase. This article talks about product placement that has solidly established itself and is now looking to new challenges. It depicts...
- White papers 2005-09-26
- Tethering the Viewer: A Product Placement in Television and Film
- The purpose of the investigation presented in this paper was to examine the value of product placement as a form of advertising in television and film. A review of the historical evolution of product placement was followed by research into who's involved in the practice, as well as how those...
- White papers 2004-07-01
- ITV signs product placement code
- ITV has signed a new code of conduct which sets out how broadcasters can raise revenue through product placement without compromising editorial independence. The new code, drawn up by TV producers' trade body Pact, says broadcasters should be transparent when...
- Articles 2008-11-17
- UK government to approve TV product placements
- TV advertisements are set to break out from the confines of the ad break as the government reversed its opposition to product placement in the UK.Ben Bradshaw, the culture secretary, is expected to propose this week that commercial broadcasters and TV producers will be able to receive payment to...
- External links 2009-09-13
- A New Arena for Product Placement: TV News Programs
- Via PSFK, a story in the Las Vegas Sun shows how one television station is picking up some extra revenue: product placement during the morning news. Specifically, in front of the newscasters now sits tall cups of McDonalds' new iced coffee, in reality seven-pound plastic models designed to stay looking...
- Blog posts 2008-07-24
Additional Resources
- Nielsen to monitor product placement.(research)(Brief Article)
- A sure sign that product placement is a trend worth watching: Nielsen Media Research will launch a product-placement-measurement service in February, starting by monitoring the six major broadcast networks in prime time. Nielsen will join IAG A sure...
- Research articles 2003-12-08
- Taco Bell is teaming with Viacom's TNN for an advertising and product-placement pact. (Networking).(Brief Article)
- Taco Bell is teaming with Viacom's TNN for an advertising and product-placement pact. The multimillion-dollar runs through summer 2003 and ... Taco Bell is teaming with Viacom's TNN for an advertising and product-placement pact. The multimillion-dollar runs through summer 2003 and includes Taco...
- Research articles 2002-08-19
- The hidden history of product placement
- It took a movie about a child-sized alien lost on Earth to place the advertising practice of product placement into the public consciousness. In E.T. the Extra-Terrestrial (Kennedy & Spielberg, 1982) the alien followed a trail of Hershey's Reese's Pieces to his new home. The movie was a hit, sales...
- Research articles 2006-12-01
- Grading product placement.
- In the product-placement game, a higher-rated sitcom like Everybody Loves Raymond doesn't necessarily guarantee that viewers are going to remember your product better than if it's placed in a lower-rated comedy like UPN's All of Us. But sitcoms gen In the product-placement game, a...
- Research articles 2003-12-15
- Voted & Quoted.(Viewpoint)(product placement)(Brief Article)
- 55% ...of our AdAge.com respondents think product placement in movies does not sell the product effectively. The remaining 45% of our nearly 400 voters feel such a mixing of entertainment and advertising hits the mark. 55% ...of our AdAge.com respondents think product placement in...
- Research articles 2003-10-20
- Product Placement Tactics: What If No One Notices?; Intelliseek Offers Online Seminar on Measuring Product-Placement Effectiveness
- CINCINNATI -- From "The Apprentice" to "Survivor" to "Oprah Winfrey" to major motion pictures, marketers today are spending millions of dollars on so-called "product placement" advertising. But how do advertisers know if consumers actually notice a product or whether the message gets through? Most importantly, do advertisers get their money's...
- Research articles 2004-10-01
- Product-placement deals. (Hot Spots).(between Chevrolet and McDonald's)(Brief Article)
- CHEVROLET and MCDONALD's have signed brand-integration, or product-placement, deals for USA NETWORK's new talent series Nashville Star. Series producer REVEILLE and UNIVERSAL TELEVISION GROUP, partnered in that production ... CHEVROLET and MCDONALD's have signed brand-integration, or product-placement, deals for USA NETWORK's new talent...
- Research articles 2003-04-07
- Miramax seeks partner for promotional vehicle; Steers `Hornet' deal past $35 million.(News)(Miramax Films automotive product placement deal )
- Byline: richard linnett and wayne friedman Miramax Films is shopping the largest automotive product placement deal for a feature film, asking for more than $35 million from whichever automaker signs up to have its car star in the summer 2005 releas Byline: richard linnett...
- Research articles 2003-06-02
- Mug, not a plug. (PBS).(PBS reaffirms its product-placement policy)(Brief Article)
- Having agreed to accept 30-second spots (OK, underwriter credits. see page 20), is PBS ready to catch the product-placement wave think American Idol. "Absolutely not," said a PBS spokeswoman. Having agreed to accept 30-second spots (OK, underwriter credits. see page 20), is...
- Research articles 2003-02-10
- Philip Morris USA Denies Requests for Product Placement
- RICHMOND, Va. -- With the Oscars just days away, some have taken the opportunity to suggest that the presence of smoking in movies today is the result of direct or indirect product placement by tobacco companies. Philip Morris USA does not pay for product placement of our brands.
- Research articles 2005-02-25
- Reality shows line up for product placement: on-air integration helps advertisers fight PVRs. (Advertising).
- CBS'S new reality matchmaking show Cupid and The WB's new Pepsi Smash have joined the growing List of sponsored programs with on-air integration otherwise known as product placement opportunities. Both shows debuted last week. For Cupid, a ...
- Research articles 2003-07-21
- The Buzz.(Puma shoes product placement; ESPN sportscasters)(MediaWorks)(Brief Article)
- Shoe marketer Puma has little problem getting about as much product placement as it wants-gratis. The reason: Puma's largest shareholder is New Regency Enterprises, which is involved in the production of Fox hits ``Malcolm in the Middle'' and ``The Shoe marketer Puma has little...
- Research articles 2002-09-02
- Voted Quoted; 51% ...of AdAge.com respondents think General Motors' interest in magazine product placement is a bad thing. The other 49% think it's great GM is spurring on a marriage of advertising and editorial content.(Viewpoint)(Brief Article)
- "Done appropriately, product placement can serve as an effective connection point for consumers. We all want more information and more assurance that we have made the 'right' choice. Editorial content can play an important role [in that]." "Done appropriately, product placement can serve as an...
- Research articles 2004-11-08
- Ford parks Harley pickup in a syndicated TV series ;Moving beyond product placement.
- Ford Motor Co. has a better idea than mere product placement. Ford Motor Co. has a better idea than mere product placement.
- Research articles 1999-12-20
- GM: General Motors announces consolidation of pr product placement business.
- M2 PRESSWIRE-3 August 1999-GM: General Motors announces consolidation of product placement business C1994-99 M2 COMMUNICATIONS LTD RDATE:020899 DETROIT, MI -- In a move to enhance their entertainment strategy, General Motors announced today that they have consolidated their film and television...
- Research articles 1999-08-03
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