Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Product Publicity Or Business Publicity?
- Many businesses that have launched product campaigns over the past few months or even years have never followed up with the corporate campaigns. They only rolled one of their publicity bowling balls and there are still pins standing in this frame. Perhaps the business simply tried to ride out the...
- White papers 2009-01-01
Additional Resources
- Where does embarrassing product hype come from?
- It's well-understood how leery journalists are of hyperbole in new product publicity. So it's puzzling why many vendors continue to embarrass themselves via breathless product press releases where every other word ends in "-est" ... and the word "visionary" somehow makes it into the headline, the sub-head, the executive's...
- Blog posts 2007-07-09
- Product Publicity & Business Publicity - Market To The Media First
- When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...
- White papers 2009-01-01
- Business/Product Publicity: Market To The Media First
- When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...
- White papers 2006-10-25
- Looking for Attention: How to Get Your Product Release Noticed
- Product publicity — on the web and in print publications — is by far the most efficient way to generate leads and traffic for your site. But despite the large number of announcements published, many times that number are rejected for a wide range of reasons. This article will provide...
- White papers 2003-08-05
- New Product Marketing
- Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on a local, national or international scale. You can introduce a new product to thousands, even millions of people literally overnight and gain valuable new product...
- White papers 2003-08-31
- Publicity Campaigns: How Many Hours? How Many Months?
- When it comes to generating publicity for a product, business or Web site, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful...
- White papers 2001-08-20
- Staging Publicity Or A Public Event
- Sometimes it takes something big, entertaining and public to generate media interest. There are definitely occasions where a publicity event is the best way to launch a product or business, publicize an event or kick off some public "Buzz" to fueled a marketing or publicity campaign. This paper gives some...
- White papers 2007-02-01
- The Increasing Power Of Publicity - And How It Can Benefit Your Business
- Editorial Placements/Media Notification What some entrepreneurs might not realize is that we see editorial placements from publicity efforts everyday in the media: product profiles, feature articles and contributed by-lined articles in magazines, newspapers, trade industry newsletters or on TV/radio/cable newscasts and shows. This is not advertising, this is "EDITORIAL Placement"...
- White papers 2006-09-28
- Publicity Campaigns: How Many Hours? How Many Months?
- When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity...
- White papers 2009-01-01
- Generating Publicity - Will The Media Be Interested In My Product Or Business?
- A properly maintained publicity campaign can help forge wonderfully reciprocal, mutually beneficial relationships with the media. Reciprocal, in that the media constantly need interesting information to put together their product profiles and business features - and YOU need constant media exposure to get the word out. If your product or...
- White papers 2009-01-01
- The Increasing Power Of Publicity
- Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities - and that can lead to missed marketing chances.
- White papers 2009-01-01
- Pepperidge Farm drums up publicity for new product
- Pepperidge Farm will attempt to jump-start the cookie category when it launches WhimsTM bite-size cookies to supermarkets, mass merchandisers and drug retailers nationwide. The new cookie product capitalizes on consumer trends in convenience and indulgence.Although Pepperidge Farm's new line of bite-size cookies will not appear on store shelves until June,...
- Research articles 2005-05-01
- Generating Publicity For Your Business
- When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...
- White papers 2009-01-01
- Frito-Lay's New Chips Became Hot Sellers, Despite Negative Publicity.
- Knight Ridder/Tribune Business News May 10 -- Plano-based Frito-Lay Inc. won when the chips were down. Despite publicity that its Wow brand chips might cause health problems, a new survey shows that the fat-free and low-fat chips were America's best-selling new consumer...
- Research articles 1999-05-09
- The Risks in Announcing Your New Product at an Event
- Many vendors use the timing of an industry event as the gaiting factor for the launch of their new product. Without question, the ability to get a product in front of a concentrated audience of the target customer is extremely valuable.But for most vendors, does it really make sense...
- Blog posts 2007-07-26
- A New Arena for Product Placement: TV News Programs
- Via PSFK, a story in the Las Vegas Sun shows how one television station is picking up some extra revenue: product placement during the morning news. Specifically, in front of the newscasters now sits tall cups of McDonalds' new iced coffee, in reality seven-pound plastic models designed to stay looking...
- Blog posts 2008-07-24
- The Increasing Power Of Publicity - And How It Can Benefit Your Company
- When using the media to help market your product or business, take advantage of as many FREE media opportunities as you can. If you lack the expertise or time, a PR agency or publicist can generate the editorial placements for you. But the fee you pay them is a FRACTION...
- White papers 2008-07-20
- Rio Sul accepts publicity in its planes.
- Brazil, Mar 6, 2002 The Brazilian air transportation company Rio Sul, subsidiary of Varig, is to launch a new business unit aimed at boosting the company' income in a short term. The company will accept publicity in its planes using the product developed by...
- Research articles 2002-03-06
- Publicity drives vitamin sales
- NEW YORK--Sales of vitamins and meal replacements, the two biggest segments of the nutrition category, moved in markedly different directions in 1992, with the former posting a solid advance over prior-year volume and the latter registering a sizable decline.The performance of vitamins testifies to the power of positive publicity. An...
- Research articles 1993-01-04
- << Previous
- page 1 of 1
- Next >>
