product review

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Why the Product Review Process Scares Vendors

In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...

Tags: OPEN SOURCE, Travis Van, reviewer, product review, Matt Sarrel, information technology

Blog posts 2007-10-02

Third-Party Product Review and Firm Marketing Strategy

Product reviews by third parties are growing in popularity. This paper examines when and how a manufacturing firm should adapt its marketing strategies to such reviews. For example, should a firm receiving an unfavorable review reduce its price or adjust its advertising? How should firms' strategic responses to product reviews...

Tags: Marketing research, University of Florida, marketing strategy, marketing, advertisement, theory, manufacturing

White papers 2004-05-10

Additional Resources

SOCIAL WORTH OF PHARMACEUTICALS, THE

INTRODUCTION In an article in the Harvard Business Review, Spear1 observed that: "Medical miracles - improvements in fertility treatment, cancer cures, cardiac care, and AIDS management among them - are becoming so commonplace that we take them for granted." If developments from drug therapy are becoming so expected...

Articles 2008-06-30

Competition Policy Review Panel Releases Report: Compete To Win

The Competition Policy Review Panel, chaired by L.R. Wilson, today provided its report to the Government of Canada, titled Compete to Win. The report puts forward a series of policy recommendations aimed at making Canada a more attractive destination for talent, investment and innovation, as well as a sweeping national...

Articles 2008-06-26

The Daily Record News Summaries: June 26, 2008

BAE employee killed in Iraq BAE Systems, of Rockville, the North American arm of a British defense company, announced that one of its employees, Nicole Suveges, a political scientist, was killed Tuesday in a bombing in Sadr City, Baghdad, Iraq. She was working with the U.S. Army's...

Articles 2008-06-26

Viper Motorcycle Company Announces American Iron Magazine Has Selected the Viper Diamondback as Its Cover Bike for the Annual Buyers' Guide

Viper Motorcycle Company, a wholly ownedsubsidiary of Viper Powersports Inc. (OTCBB: VPWS), announced today thatAmerican Iron Magazine recently selected Viper's Diamondback Series Modelas its bike of choice for its annual BUYERS' GUIDE. The Buyers' Guide wasreleased June 17, 2008. They carry one of the largest subscription totals of all Harley...

Articles 2008-06-26

VIPdesk Presenting Live Webinar "Virtual Customer Care for Luxury Brands" on July 9, 2008

VIPdesk, a pioneer of premium home-basedcontact center solutions and concierge services, is presenting a liveWebinar titled "Virtual Customer Care for Luxury Brands" on July 9, 2008 at2:00pm EDT. This exclusive one-hour Webinar will review everything thatluxury brands need to know about using virtual customer care to protecttheir brand...

Articles 2008-06-25

FEMA Evaluation Gives Previstar Incident Management System High Marks

In Department of Homeland Security pilot program, Previstar's Continual Preparedness System has been evaluated by independent, third-party reviewers and was shown to meet--and in some ways exceed--the rigorous standards set by NIMS Supporting Technology Evaluation Program. ALEXANDRIA, Va. -- For disaster preparedness professionals, finding products compliant with the...

Articles 2008-06-25

Get a Deep Insight into the MEMS Accelerometer and Gyroscope Market for The Consumer Electronics Application

Reportlinker.com announces that a new market research report related to the Components and Semiconductors industry is available in its catalogue. MEMS Accelerometer and Gyroscope Market for The Consumer Electronics Application http://www.reportlinker.com/p090373/MEMS-Accelerometer-and-Gyroscope-Market-for-The-Consumer-Electronics-Application.html This report reviews, analyzes and sizes the MEMS accelerometer and gyroscope market for the consumer...

Articles 2008-06-25

Key Challenges and Issues facing the Current and Next Generation Diagnostic Medical Imaging Equipment Market Outlook

Reportlinker.com announces that a new market research report related to the Biotechnologies and Genetics industry is available in its catalogue. Current and Next Generation Diagnostic Medical Imaging Equipment Market Outlook http://www.reportlinker.com/p090377/Current-and-Next-Generation-Diagnostic-Medical-Imaging-Equipment-Market-Outlook.html This report reviews, analyzes and sizes the diagnostic medical imaging equipment and products markets. The...

Articles 2008-06-25

BioNeutral Laboratories Announces the Appointment of Stephen Browand as a Director to Head Military, Homeland Security and Governmental Affairs

BioNeutral announced today that Steve Browandwill direct the company's efforts to sell its advanced chemical technologyproducts to the military, Homeland Security and governmental departments.Steve Browand said, "I have reviewed the test results announced by Dr.Tierno, regarding anthrax, the attached video interview with Dr. Kielbaniaand Dr. Tierno and the performance of...

Articles 2008-06-25

AeroGrow to Host Conference Call on Thursday, June 26, 2008, to Review Quarterly and Fiscal Year Financial Results

AeroGrow International, Inc. (NASDAQ: AERO)("AeroGrow" or the "Company"), makers of the AeroGarden® line of indoorgardening products, will host a conference call on Thursday, June 26, 2008,to review operational results for the quarter and fiscal year ended March31, 2008. The conference call is scheduled for 12:00 PM noon ET. To participate...

Articles 2008-06-24

No New Gasoline-Powered Vehicles in the U.S. by 2014 … Can It Be Done?

LOUISVILLE, Ky., June 24 /PRNewswire/ -- The world seems to be in the midst of an energy crisis, fueled (if you'll pardon the pun) by issues related to petroleum oil and gasoline. Among the consequences of these issues are: soaring prices of other consumer products and services; limited...

Articles 2008-06-24

Pharmaceutical Product Commercialization Excellence: Thought Leaders Become Integral Part of Cross-functional Commercialization Teams

CHAPEL HILL, N.C., June 24 /PRNewswire/ -- Thought leaders are the compasses to commercial insights. However, in the past, many companies failed to fully utilized these experts to help shape new products and only employed them to review protocols or to offer feedback on already engrained and entrenched project...

Articles 2008-06-24

LiquidxStream demonstrates award-winning Universal Edge QAM at SCTE Expo

The LxS-3216 is judged by industry experts to be one of the very best new cable technologies available. PHILADELPHIA, PA, June 24 /PRNewswire/ -- LiquidxStream Systems, Inc. announced that the LxS-3216 Universal Edge QAM was awarded 4.0 diamonds by technology leaders in Broadband Gear Report's BGR 2008...

Articles 2008-06-24

Sirion Therapeutics Announces FDA Approval of Durezol™ for Treatment of Postoperative Ocular Inflammation and Pain

Durezol is First Ophthalmic Steroid Indicated for Inflammation and Pain TAMPA, Fla., June 24 /PRNewswire/ -- Sirion Therapeutics, Inc., a privately held ophthalmic-focused biopharmaceutical company, announced today that the U.S. Food and Drug Administration FDA has approved its new drug application for DurezolTM difluprednate ophthalmic emulsion 0.05%,...

Articles 2008-06-24

Online Consumer Reviews Significantly Impact Consumer Purchasing Decisions, New Opinion Research Corporation Survey Finds

PRINCETON, N.J. -- Consumer reviews play a major role in the decision to purchase products or services, according to the latest survey from Opinion Research Corporation, an infoGROUP company (NASDAQ:IUSA). Nearly two-thirds (61%) of respondents reported consulting online reviews, blogs and other sources of online customer feedback before purchasing a...

Articles 2008-06-24

Integra5's PC Caller ID Application Honored in Broadband Gear Report's Annual Diamond Technology Reviews by Judges from Major MSOs

i5 Converged Services Platform delivers customizable caller ID services to PCs WOBURN, Mass., June 23 /PRNewswire/ -- Integra5, the leader in blending triple and quad play bundles into new communications experiences that span TVs, PCs and landline and mobile phones, today announced that its PC Caller ID...

Articles 2008-06-23

Cytel's Clinical Innovation Experts Cyrus Mehta and Judith Quinlan Reveal Latest Adaptive Trial Successes at 44th Annual DIA Meeting

Trial design and implementation pioneers from Cytel join peers in examining the rise of adaptive study approaches and overcoming the remaining challenges to wider adoption CAMBRIDGE, Mass., June 23 /PRNewswire/ -- Cytel's renowned adaptive trial design and implementation experts Cyrus Mehta (http://www.cytel.com/) and Judith Quinlan (http://www.cytel.com/) will...

Articles 2008-06-23

Air Products To Issue Fiscal Third Quarter Earnings and Broadcast Teleconference on July 23

LEHIGH VALLEY, Pa., June 23 /PRNewswire-FirstCall/ -- Air Products will release its fiscal 2008 third quarter financial results on Wednesday, July 23, 2008 before the stock market opens. The company will review these results later that day in a teleconference at 10:00 a.m. Eastern Daylight Time EDT. The...

Articles 2008-06-23