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- product strategy Doesn't Just Happen
- Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product strategy processes. What is a successful product strategy? A successful product strategy is the use of a firm's product-related...
- White papers 2007-12-01
Additional Resources
- Strategy-Focused Product Innovation With Product Scorecard And Product Innovation Scorecard
- This paper shows how strategy-focused product innovation can be done with a product scorecard and a product innovation scorecard. A product scorecard is a performance measurement system that allows the product managers to view the product performances from several perspectives simultaneously. A product innovation scorecard is a performance measurement system...
- White papers 2004-08-11
- Technology Assessment For A Better Strategy
- "Strategy" is such an overused term in our industry. "Where's your strategy?" or "It's our strategic direction!" or "How do these tactics fit into the strategy?" Let's start over. Market-driven product managers should drive the product and corporate strategy. A strategy provides vision and consistency and is critical to your...
- White papers 2007-12-01
- The 4 Ps Of Marketing In Your Internet Marketing Plan (product strategy)
- Except for manufacturers, perhaps, for many businesses the product strategy part of marketing is really about marketing the company, often not the individual goods or services that the company offers. So to discuss product-marketing strategy, begin to think of the business, as the product, one is marketing will gain some...
- White papers 2000-05-01
- Six Steps To Jumpstart Your Product And Marketing Strategy
- Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take the product and marketing strategy can be difficult to determine, taking many months and using significant resources. This paper gives six steps to jumpstart strategy-planning efforts with...
- White papers 2006-10-17
- Corporate Leverage and Product Differentiation Strategy
- This paper puts forward a theory of the interplay between corporate leverage and product dierentiation strategy. While existing studies elaborate on the impact of a firm's product characteristics on its financial structure, the novelty of our analysis stems from the observation that product design and dierentiation choices are equally important...
- White papers 2002-05-01
- The Sale Is About The Strategy, Not The System
- Selling is the process of convincing the prospective customer about a particular product or service and persuading the customer to purchase the same. A successful sale entails an effective sales strategy. It is imperative to include different aspects such as need of the buyer, features of the product-on-sale, and how...
- White papers 2003-12-12
- PACE product strategy Grows Market Share for a Drug Delivery Device Company
- This division of a large multinational medical device company had a very high market share (greater than 75%) of the worldwide market for its drug delivery devices. The division was facing a major challenge from pharmaceutical companies as they began to develop and market products themselves that integrated their devices...
- Case studies
- product strategy for Innovators in Markets With Network Effects
- This paper examines four alternative product strategies available to an innovating firm in markets with network effects: single-product monopoly, technology licensing, product-line extension, and a combination of licensing and product-line extension. The paper addresses three questions. First, what factors affect the attractiveness of each of the four product strategies? Second,...
- White papers 2003-09-22
- A Management Approach to Medical Product Line Architecture Strategy
- Recently, the medical equipment market has been driven in the direction of increased segmentation meaning that, to a greater degree than ever before, each new product will have a variety of target markets to be served by a core technology. This paper discusses the development of product line architectures from...
- White papers 2003-11-06
- Business-Driven New Product Development Process Improvement In Small Software Product Businesses
- A business model is a manifestation of business strategy designed for a particular product/market situation, and in the software business, its four elements are revenue logic, marketing & sales, delivery and product strategy. While it is generally agreed that a company's product development process(es) should support its business models, explaining...
- White papers 2003-08-20
- Positioning And Differentiating The Market Offering Through The Product Life Cycle
- It is imperative for an organization to clearly differentiate its product or service from that of its competitors. This enables the firm to gain sustainable competitive advantage in the market. Positioning is the strategy by which the firm does the aforesaid endeavor. It is the process of imparting the product...
- Presentations 2003-01-01
- Business Strategy And Business Model: Extending The Strategy-Structure-Performance Paradigm
- We extend the strategy-structure-performance paradigm to highlight the interdependencies among a firm's product market strategy, the structure of transactions it enables with external stakeholders (its business model), and its performance. By developing a formal model, we are able to examine theoretically the contingent effects of product market strategy and business...
- White papers 2004-08-06
- New product strategy and Partnership/Acquisition Focus for Medical Products Company
- This $200 million disposable medical device division of an international medical products company faced maturity in its present markets and limited R&D funds to allocate to next-generation products. PRTM was hired to implement an actionable product strategy so the company could realize its dreams of being a major player in...
- Case studies
- Profitable Strategies For Presenting Products with Multiple Options
- Offering options gives customers the chance to design a product around their personal preferences what marketers call "mass customization." Ideally, this marketing strategy increases customer satisfaction and loyalty to the brand. Article informs that from the standpoint of consumers, the preferred strategy seems to be the less common subtractive option...
- White papers 2003-01-01
- Pricing Strategies
- The price of a product is the amount of money that would be charged in exchange of that product from the buyer in the market. Price connotes the value attached to the product. The total value of a product is the perceived benefits of the product to a prospective buyer...
- Presentations 2003-01-01
- Marketing Strategy In Internet Marketing
- Marketing strategy is the definitive action-plan towards accomplishment of long-term marketing goals. It involves segmenting, targeting, and positioning activities. Market segmentation is the process of dividing the market into similar groups according to the characteristics intended for the product at hand. Targeting is the process of selecting the most lucrative...
- Presentations 2003-01-01
- Publicity Can Be A Profitable New Product Marketing Strategy
- Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on a local, national or international scale. With publicity, you can introduce a new product to thousands, even millions of people literally overnight and gain valuable...
- White papers 2007-12-01
- The Real Ideal: Strategy To Tactics And Back
- Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not only to view the product from the perspective of management and competitive strategy but also to apply the software tactically,...
- White papers 2007-12-01
- How Should You Test Your Marketing Strategy?
- From the executive summary: ‘In many business settings, strategy is a word that has cachet. At its essence, strategy is a way to accomplish an objective. In terms of a marketing strategy, if the objective of marketing is to select, serve, and satisfy customers in a profitable manner, then a...
- White papers 2003-09-11
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