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349 Resources for

product

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BNET Business Dictionary

Product: anything that is offered to a market that customers can acquire, use, interact with, experience, or consume, to satisfy a want or need. Early marketing tended to focus on tangible...; Product definition on BNET »

BNET Resources

The Building Blocks of Quotable Quotes: If you want to make sure the information you are trying to get across is picked up, you need to make sure it is interesting. Too often, business information is full of fluff words and jargon that makes it impossible for other people to care. But what...; Tags: Workforce Management, Jon Greer, Human Resources, Recruitment & Selection, Product; Blog posts 2008-07-24
How to Present Like Steve Jobs: Apple's CEO is the most charismatic pitchman in business today. Learn how to apply his secrets to your next presentation. Ignite Your Enthusiasm Goal: Engage your listeners’ passion by tapping into your own. ...; Tags: Phone, Product, Apple Inc., Presentation, Fire Them Up, Apple, Nothing, Telecom & Utilities, Carmine Gallo, Presentations, Crash Course, Steve Jobs; Articles 2008-04-02
Presentations: Wow 'Em Like Steve Jobs: Want to give better presentations? Learn from the example of Apple CEO Steve Jobs, the most charismatic pitchman in business today. Simple Secret: Ignite Your Enthusiasm Steve Jobs is passionate about designing cool, fun, and easy-to-use computers, digital music players, and now...; Tags: Carmine Gallo, Telecom & Utilities, Nothing, Images, Presentation, Slide, Motivation, Apple Inc., Apple iPhone, Steve Jobs, Solution, Phone, Product, Apple, Public Speaking, Presentations, Book Excerpt; Articles 2008-03-17
Cultivate New Ideas: Ideas are a precious resource, but they're hard to nurture and easy to kill. Here's how to help them — and your company — prosper.Wondering why your company hasn't come up with any brilliant new ideas lately? Maybe you haven't properly laid the groundwork. From the first inkling all the...; Tags: Team Management, Andrew Mager, Productivity, Idea, Product, BNET Feature Package, Innovation, New Ideas, Brian Libby; Articles 2008-02-27
Is It Real? Can We Win? Is It Worth Doing?: The Idea in Brief Incremental innovations (small, safe changes to your firm's offerings) make up 85%-90% of companies' development portfolios. But "little i" projects rarely produce competitive advantage. For that, you need "Big I" innovations--offerings new to...; Tags: Innovation, Risk, Thomke, Leadership, Strategy, Management, George S. Day, Harvard Business Review, In Brief, Product; Articles 2008-02-25

Managing Innovative Industrial Design: Most consumer-focused companies want their products wrapped in great designs. After all, consumers appreciate and pay extra for things that look spectacular, feel right, operate smoothly. However, these same firms struggle with how to manage the design process. There are all kinds of best practices and...; Tags: Product, Industrial Design, Sean Silverthorne, Management, Strategy, Engineering; Blog posts 2008-02-21
Fighting Low-Cost Competitors: Are your rivals slashing prices to capture market share? Learn the right way to keep them at bay — without destroying your profit margins.It's every executive's worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price....; Tags: Customer, Product, Competition, Competitor, Competitive Strategy, Costing, Geoffrey James, BNET Feature Package, Andrew Mager, Management, Strategy, Price; Articles 2008-02-19
Do Your Customers Value You?: B2B sales is all about providing value. But do your customer really value you and your firm? And if so, how much? The brainiacs at CSO Insights have done a lot of high quality research into why customers value certain vendors while treating others as...; Tags: Geoffrey James, Outsourcing & Subcontracting, Business Operations, It Operations, Internet, Strategy, Management, Finance, E-business/E-Commerce, Outsourcing, B2B, Business Structures, B2B Sale, Strategic Planning, Customer, Product; Blog posts 2008-02-18
Winning in the Aftermarket: The Idea in Brief In many industries--automotive, consumer electronics, home appliances--the after-sales service market has ballooned to four to five times the size of the original equipment business. And the aftermarket is a high-margin cash cow: in...; Tags: Services, Aftermarket, Vipul Agrawal, Narendra Agrawal, Morris A. Cohen, In Brief, Harvard Business Review, Management, Business Operations, Operational Planning, Sales, Manufacturing, Software, Enterprise Software, Workforce Management, Human Resources, Strategy, Asset Management, Telecom & Utilities, Sales Strategy, Product, Customer, Service, Service Product, Performance Management, Supply Chain Management (SCM), Aerospace & Defense; Articles 2008-02-13
A Contrarian View on Product Focus: Do More, Not Less: An ascendant philosophy in the area of product development and marketing goes like this: focus on a few products but do them better than anyone else; fire your least profitable customers and shower love on the money makers; choose carefully distribution partners who will add value rather than...; Tags: Consumer Electronics, Personal Technology, Business Operations, Research & Development, Digital Media, Digital Music, Product Development, Product Portfolio, Apple Inc., Product, Apple iPod, Sean Silverthorne; Blog posts 2008-02-05
Producing White Papers: White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...; Tags: BNET Editorial, Document, Information, Internet, Management, Marketing, Marketing Research, Paper, Product, Product Evaluation, Strategy, Technology, Title, White Paper; Articles 2008-01-03
Competing For Profits: The true test of a marketing program is to deliver products and services that are both competitive and profitable. To do this you need to understand the factors that differentiate your business from your competitors and focus on developing your strengths. In some cases that means enhancing your products or...; Tags: BNET Editorial, Profitability, Marketing, Sales, Sales Force Management, Self-service, Service, Information, Product, Marketing Research, Sales Strategy, Customer; Articles 2008-01-03
Developing an Online Strategy: An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...; Tags: Web, Product, Customer, Information, Web Site, E-mail, Service, Microsite, Self-service, Web Site Development, Marketing Research, Web Technology, Channel Management, Strategy, Marketing, Internet Marketing, Internet, Management, BNET Editorial; Articles 2007-12-18
Defeating Feature Fatigue: The Idea in Brief Are you adding features upon features to your products to boost revenues? If so, you're probably endangering your brands--and your customer relationships. Why? Consumers think they want feature-loaded offerings when they're shopping....; Tags: Debora Viana Thompson, Roland T. Rust, features, product development, Sales, Sales Force Management, Sales Strategy, Feature, Customer, Product, Rebecca W. Hamilton, Harvard Business Review, In Brief; Articles 2007-12-14
Understanding Green Marketing: With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...; Tags: Marketing Research, Marketing, Distribution, Competitor, Pricing Strategy, Packaging, Discarded Packaging, BNET Editorial, Customer, Product; Articles 2007-12-03
Improving Your Market Research: You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers' business operations, you can compare your plans and their business needs to better judge whether there is a viable...; Tags: Market Research, Customer, Business, Information, Sales Strategy, Sales Force Management, Financial Statements, Marketing Research, Financial Accounting, Finance, Competitor, Product, Business Structures, Leadership, Sales, Marketing, Management, BNET Editorial; Articles 2007-12-03
Brainstorming Doesn't Work -- Here's What Does: How many times have you been called into a brainstorming session and encouraged to "think outside the box!" Or maybe your manager assigned you to come up with ideas for improving an existing product. Do these practices work? Not well. "The problem with the...; Tags: Sean Silverthorne, Management, Strategy, Product; Blog posts 2007-12-03
Closed Book: The Problem with Kindle: Amazon's new electronic book, Kindle, addresses many of the mistakes made by previous entries in this highly unsuccessful market. Better display. Low-priced titles. Built-in networking. Too bad Amazon forgot the key ingredient to technology platform success: openness. David Weinberger, a fellow at the Berkman Center for Internet...; Tags: Product, Amazon.com Inc., Weinberger, Benefits, E-books, Internet, Human Resources, Personal Technology, Sean Silverthorne; Blog posts 2007-11-30
Planning the Campaign Cycle: Every sales prospect goes through a "customer journey," moving from a prospect with little or no awareness of a company and its products to a loyal, repeat customer. At each stage of the journey, companies can use specific marketing tools and activities to engage prospects and communicate with them effectively....; Tags: Prospect, Product, Business, Channel Partner, Sales Strategy, Marketing Research, Sales Force Management, Sales, Marketing, Solution, Customer, BNET Editorial; Articles 2007-11-30
Understanding Marketing Ethics: Standards for marketing ethics guide companies in their efforts to do "the right thing." These standards help identify acceptable practices, foster internal control, and deal honestly and fairly with customers. They also ensure businesses comply with the law. Sometimes companies develop and publish their own ethical standards; other times they...; Tags: Advertisement, BNET Editorial, Cigarette Marketing, Customer, Discarded Packaging, Ethics, Industry Experience, Marketing, Marketing Research, Product, Tobacco Industry; Articles 2007-11-30