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- The Bigger Picture - Free Vs. Paid Advertising
- The article discusses the issue that all online marketers need to understand. When it comes to making lots of money, all that really matters is marketing. This is easily proven by the fact that one doesn't need a better product or a lower price to make more money than their...
- White papers 2003-01-01
- 12 Proven Newsletter Promotion Techniques
- The subscriber base is the lifeline to a steady online cash flow. The more people who read the publication, the more sales, referrals, and website traffic you'll generate. To grow a large Ezine, use all of the tools available, and test constantly. The paper presents a list of 12 resources...
- White papers 2003-01-01
- "Not Multi-Level Marketing (MLM) !" ... Why Ever Not?
- Multi-level marketing MLM is a perfectly legitimate business model. That's not to say the industry doesn't have its share of low-lifes. MLM involves direct selling of products and services via the personal recommendation and endorsement of independent representatives. In return for the personal recommendation and endorsement, as an independent representative,...
- White papers 2003-01-01
- Marketing To And Through The Media
- Publicity is the most powerful advertising tool as it is more impactful, more far-reaching, and far more credible than advertising but it is one that is the least effectively used. A news release sent to the general media often gets easily lost in a sea of others. However the paper...
- White papers 2003-01-01
- The Psychology of Pricing
- If demand for the product drops when the price is increased by only 1%, the product should be price-sensitive or price-elastic. Elasticity is largely driven by customer perception of your product and the competition. The price of the product is either determined to cover the costs, or according to...
- White papers 2003-01-01
- This Good Marketing Virus Just Spreads and Spreads!
- The article states that catching a virus on the Internet can be a very scary thing - unless, of course, it is a marketing virus - in which case it is really a very, very good thing. In this case, our "virus" is a brief message from the sponsor or...
- White papers 2003-01-01
- Is Your Site Formatted For Business?
- In this article, there are five basic requirements that every business site must meet in order to sell effectively. First is credibility. Establishing net-credibility is the most crucial factor for the success of Internet Marketers, and its importance could not be over emphasized. The second one is, be the prime...
- White papers 2003-01-01
- The Top 10 Internet Marketing Blunders
- In this article there are Top 10 Internet Marketing Blunders. The first is, using free or cheap web hosting services. The second is destroying your site with graphics, java, music, etc. This has to be the 2nd most offensive Internet marketing blunder. For running a business online, the web...
- White papers 2003-01-01
- Hidden Selling: A Secret Way To Make Money
- The article illustrates a concept with help of few small stories in which people organized free events and earn money from them. This concept is introduced with the name of " hidden selling" that makes the money for the people who use these concepts. They are events to entertain and...
- White papers 2003-01-01
- 11 Ways To Protect Your Business From Online Credit Card Fraud
- In this article there is a list of 11 Ways to protect a business from online credit card fraud. The first one is to always verify the customer's billing address. This can be done automatically with the address verification system ("AVS"). The second one is, the shipping address & billing...
- White papers 2003-01-01
- The Six Deadly E-Commerce Sins
- This article talks about six deadly sins that can derail an otherwise simple process of enabling an e-commerce web site. The first one is: merchant account does not support e-commerce or AVS. If a merchant account is not compatible with Internet processing systems then it is needed to manually enter...
- White papers 2003-01-01
- How To Advertise Your Business Or Web Site On Radio
- The article reveals the fact that recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. Radio lets the company focus the ad dollars on specific groups of customers. It also offers lower prices than other broadcast media. With radio, one...
- White papers 2003-01-01
- How To Sell Ads On Your Site
- The article asserts that just about every web site owner has thought of a day when they will be able to harvest huge profits simply by putting other people's ads on their site. One should put up their site, insert ads, and wait for the checks to arrive. Most web...
- White papers 2003-01-01
- Attracting Advertisers For Your Site
- The article asserts that it is time to look at attracting advertisers who will pay to run their banners and/or text links on the site (and in the ezine or newsletter, if one owns one). The first step is to compile demographic information on the site's visitors. This is extremely...
- White papers 2003-01-01
- Converting Web Site Visitors Into Subscribers
- No matter how great the site or product, only a small percentage of visitors are going to be ready to part with their hard-earned cash after just one visit. From the very start one should begin collecting as much information about the web site visitors as one possibly can. If...
- White papers 2003-01-01
- Submitting Your Articles For Publication
- One can certainly attest to the power of e-zines. This single strategy generates thousands of web site visitors and thousands of dollars in sales, month after month. Any time one needs a boost in sales, he should simply crank this engine up a notch and bingo -- it works every...
- White papers 2003-01-01
- Killer Copy: Words That Are Like Magnets To Money Copywriting
- Killer copy always asks for action in the most powerful way possible. Notice how the above words spell out exactly what to do, and even make a big promise - that the lawyer reading the letter will recover more money in court for their clients. How to write killer copy?...
- White papers 2003-01-01
- 7 Secrets Of Money-Making Direct Mail
- The agony when letters don't work--money down the drain-- and the ecstasy when they do. The money that comes in from a good letter is almost like manna from heaven. A large number of letters don't get any response at all, and most letters that get response don't get nearly...
- White papers 2003-01-01
- How To Instantly Double The Response Of Any Ad, Letter Or Web Promotion
- Masters of marketing know a secret that most business people don't. The first words... in any letter, ad or Web page. The words that make up the headline. Become a student of headlines and a connoisseur of great headlines. Collect them, think about them, practice writing them. The reward for...
- White papers 2003-01-01
- A Simple 4 Step System People Are Using To Generate Easy, Automatic Profits On The Internet
- The article explains the step for improving the internet sales. It states that if a person is ready to use a simple, proven system that is making an incredible amount of money right now for hundreds of different products. The most vital rule is that one must have a site...
- White papers 2003-01-01
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