Super Bowl XXXIII will feature at least one Cinderella story: little-known Progressive Insurance is finalizing a $5 million-plus deal to sponsor the halftime show. Super Bowl XXXIII will feature at least one Cinderella story: little-known Progressive Insurance is finalizing a $5 million-plus deal to sponsor...
RECENTLY, PROGRESSIVE DIRECT GROUP OF INSURANCE COS. AND MASS MUTUAL FINANCIAL GROUP put their advertising accounts up for review. Progressive was with Doner Detroit since 1999 and Lowe, New York, was the incumbent for MassMutual. According to AdWeek RECENTLY, PROGRESSIVE DIRECT GROUP OF INSURANCE COS. AND...
This paper addresses the ABA-sponsored Insurance Program which is a unique partnership of nearly 1,800 community banks, the ABA, 26 state bankers associations, and Progressive Insurance. With the knowledge of professional bankers and the strength of an A+ rated insurance company, the ABA-sponsored Insurance Program was created specifically to address...
The Progressive Insurance Automotive X PRIZE, a multi-million dollar competition designed to inspire a new generation of viable, safe and super fuel-efficient vehicles, today announced a partnership with the U.S. Department of Energy to inspire youth and the general public about the alternative vehicle and fuel options of the near...
Colorado Springs is increasingly viewed as one of the country's premier locations for financial services call centers.Payroll generated by local customer service centers contribute to the more than $1.8 billion in wages generated annually by the financial and insurance sectors, according to the state Department of Labor and Employment's 2005...
Since fast food outlets started printing "Contents Extremely Hot" on drink cups, there haven't been that many opportunities to connect tea and car insurance. But here's an odd pair of stories that have something in common. An employee of a famous chain of more than 200 British tea shops died...
By Edward Gately, The Tribune, Mesa, Ariz. Knight Ridder/Tribune Business News By Edward Gately, The Tribune, Mesa, Ariz. Knight Ridder/Tribune Business News
Adapting to the continually changing needs of the marketplace requires innovation, and at the moment, that means shifting strategies to operate within a digital framework. HarperCollins seems to be on the right track when it comes to leveraging technology to stay competitive. Samples from 14 new HarperCollins...
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