From the executive summary: 'One of the promises of interactive marketing has long been its ability to create intimate relationships with customers. As a promise, it has been largely unfulfilled. The consumer experience of these relationships is typically lackluster, and the marketers' gains have been on the whole unremarkable.' The...
The promise of Business Process Management, like other management techniques, is the promise of a kind of business utopia where the business is growing, reducing costs, and simultaneously improving performance, all in a wonderfully self-optimizing system. Business people, however, are frequently rational, and to a rational business person, this utopian...
This paper seeks to examine some institutional causes of “executive policy unreliability”, the term used to elaborate the phenomenon of government promise-breaking, and to set out what is known about technical interventions that can, in some, but certainly not in all circumstances, assist. The paper identifies the content of...
Branding offers significant opportunity for colleges and universities; especially for those institutions that understand that a brand is a promise that you make to your most important audiences. It must be a promise that prospective students and donors value to the degree that they will support it with tuition dollars...
Brand is the promise of quality and consistency which provides the foundation for the relationship between an individual and a specific product, service or company. The fulfillment of this promise creates value, drives customers to buy more products, influences the financial community to recommend further investment and helps companies attract...
"Available To Promise, Able To Promise, Advanced Able to Promise, Capable to Promise, Profitable to Promise: all are catch phrases describing different offerings that support the order commitment process. Such a proliferation of jargon makes it harder to understand the various levels of support for order commitment and the...
Bad times are good times for startups, according to serial entrepreneur Bill Warner. Speaking at an 'unconference' sponsored by the Massachusetts Technology Leadership Council, he told attendees that he started his best-known company, digital media hotshot Avid Technologies, in September 1987, just weeks before that year's Black Tuesday event in...
During a Canadian election debate last week, incumbent Conservative Prime Minister Stephen Harper repeated a promise to ban the export of bitumen from Canada to countries with weaker greenhouse-gas emissions standards. The news stunned companies working in the Canadian oil sands, where reserves of black gold are thought to be...
INTRODUCTION For most developing countries, it appears that biomass, particularly agricultural wastes, has become one of their most promising energy sources. The idea of utilizing the residues from agricultural sectors as primary or secondary energy sources is somewhat attractive sine they are available as free, indigenous and environmentally...
INTRODUCTION The proton exchange membrane PEM fuel cell is a promising alternative to traditional power sources for a wide range of portable, automotive and stationary applications. The advantages of PEM fuel cell include the ability to provide high current densities at relatively low operating temperature, quick start-up, immediate...
[ILLUSTRATION OMITTED] RECENTLY I attended a presentation by a famous scientist and Olympic gold medallist. It promised to be an interesting motivational address, but was marred by several errors which could have been easily avoided if there had been more preparation and rehearsal. First, the chairperson's...
[ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...
"... STRIPPED OF HIS SECOND AMENDMENT RIGHTS BECAUSE HE EXERCISED THOSE PROMISED IN THE FIRST." All he wanted was to talk to his representative about a political issue--something supposedly guaranteed by the First Amendment's right to petition clause. True, being an activist with the Minutemen and wanting to...
Why anyone would choose the combative arts as a profession is as confounding as it is crazy. Opting for a life of busted shins, split brows and broken noses just doesn't seem like a rational decision. But the mind of a fighter functions on a different level. To him. each...
LEADING ARTICLE The Government must act radically to unblock the credit markets The debate in the world's capitals this week has been dominated by the prospect of fiscal stimulus plans designed to ward off a disastrous global slump. The incoming US president, Barack Obama, has promised...
The increasing financial cutbacks at Chelsea will claim their first major victim in Frank Arnesen, the club's 2m-a-year chief scout, it emerged last night. The former Denmark international who has overseen Roman Abramovich's lavish spending on the best young players in the world is set to leave before the end...
For those who hoped that Barack Obama would change the world and America's role in it, the reports of his likely candidates for the top foreign policy jobs must come as an awful disappointment. Robert Gates continuing as Defense Secretary, General James Jones as National Security Adviser and Hillary Clinton...
President Bush has more than 2,000 pardon applications piled on his desk. He would pass the task onto Cheney, except that Cheney is one of the applicants. Looks like Obama won't be repealing the Bush tax cuts for rich people. This shows that he is making good...
On Nov. 4, 2008, Barack Obama transitioned from campaign sensation to president-elect. With that new title came a new focus: hammering out a viable economic plan, implementing ways to combat rising unemployment, measuring the consequences of simultaneous wars in Iraq and Afghanistan, and assembling an effective Cabinet, not to mention...
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