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- SPAM Stinks But Marketing is Clueless
- My recent post "Poll: Promo Items as Sales Tools" spawned a comment from a marketing guy which truly made me cringe. But before I get to the substance of that comment, I want to go over the self-promoting advertisement that the writer included...
- Blog posts 2009-01-08
Additional Resources
- Poll: Promo Items as Sales Tools
- Starting this year, sales reps for drug companies will no longer be able to provide doctors with pens, coffee mugs, staplers, and so forth, with product and corporate names upon them. However, I suspect that pharmaceutical sales reps aren't all that crushed. I have never, ever, bought a product or...
- News items 2009-08-07
- Madoff's Book: Kid's Promo Item
- The publishers of Bernard Madoff's proposed business book (tentatively titled: Bernard Madoff's Sales Secrets: How To Win Friends and Influence People's Wallets) planned some spin-off promotional items for kids, who are after all the financial moguls of the future! In this hilarious take-off of the famous "Where's...
- Blog posts 2008-12-30
- Wendy's, Applebee's further promo trend of guests as menu R&D allies
- Restaurant chains already have tried to bring their brands closer to customers by getting them involved in consumer-created ads, and now more chains are trying to forge even stronger relationships with diners by asking them to create new menu items.
- Research articles 2007-06-25
- Poll: Promo Items as Sales Tools?
- Starting this year, sales reps for drug companies will no longer be able to provide doctors with pens, coffee mugs, staplers, etc. emblazoned with product and corporate logos. I'll bet that pharmaceutical sales reps aren't all that crushed. I have never, ever, bought a...
- Blog posts 2009-01-06
- El Pollo Loco rolls out $1 'Loco Dollar Deals' promo
- IRVINE, CALIF. -- El Polio Loco debuted $1 Loco Dollar Deals and 25-cent tacos to launch the 25th anniversary promotion of the 320-plus-unit grilled-chicken chain. The Dollar Deals offer such items as Tacos al Carbon, cheese quesadillas and churros for $1 each through the end of September. In addition,...
- Research articles 2005-04-25
- Madoff's Book: Kid's Promo Item
- The publishers of Bernard Madoff's proposed business book (tentatively titled: Bernard Madoff's Sales Secrets: How To Win Friends and Influence People's Wallets) planned some spin-off promotional items for kids, who are after all the financial moguls of the future! In this hilarious take-off of the famous "Where's Waldo?" series (tentatively...
- News items 2009-08-07
- It's not your father's Milwaukee's Best anymore
- [ILLUSTRATION OMITTED] Caption: It's not your father's Milwaukee's Best anymore--Milwaukee's Best is being spiced up with a new promotion that coincides with the introduction of new packaging for the brand. The "Full House-Playboy Style" poker promotion allows consumers to enter to win a poker game with Playboy Playmates at...
- Research articles 2004-08-02
- The 10 Weirdest Ad Stories of the Month
- It's the end of another month, and so we bring you the top 10 weirdest ad stories of April 2009. Enjoy! Worst ad ever? Toilet paper promo features model of human butt Denmark's Silk Soft is the brand that commissioned this monstrosity pictured. JWT interns...
- Blog posts 2009-05-01
- Olay, Neutrogena lines on mark
- NEW YORK -- While the increasing clout of teen cosmetics shoppers cannot be underestimated, appealing to more mature women still pays off handsomely for drug chains, as evidenced by the impressive response to the launch of Procter & Gamble Co.'s (P&G's) Oil of Olay and Neutrogena Corp.'s color cosmetics items...
- Research articles 1999-09-27
- A 6-Pack of Quick, Easy, and Free Marketing Tactics
- So your marketing budget is empty and you're getting itchy. You need to do something. Here are six things you can do today, and they're all free. 1. Add analytics to your website Website analytics will change your life. You...
- News items 2009-10-13
- Android gets a facelift with Sony Ericsson's 'Rachel'
- Sony Ericsson's rumored Android-based Xperia handset is expected to launch on Tuesday, with a brand new user interface codenamed Rachel. As we wait for the device to launch, two YouTube videos about the device have surfaced in recent weeks. One is a promo for the new Xperia handset coming directly...
- News items 2009-11-02
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