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- Raising Promotion's Idea Bar
- The promotion business is known for a lot of things, but originality is not one of them. The overwhelming majority of new promotions are, in fact, derivatives of old ones. It is an industry where the canard that there are only seven ideas in promotion is just about an article...
- White papers 2003-01-01
Additional Resources
- Clear Channel Joins with Grupo Televisa on Events-Promotion Business.
- By Travis E. Poling, San Antonio Express-News Knight Ridder/Tribune Business News By Travis E. Poling, San Antonio Express-News Knight Ridder/Tribune Business News
- Research articles 2002-04-11
- Live Nation on Music Track to Increasingly Vertical Business
- Seth Gilbert submits: Since being spun off from Clear Channel CCU in 2005, Live Nation’s LYV management has oriented the company toward a path of broad, vertical integration. Instead of being just an event promoter, they’ve aimed to transform from a narrowly focused promotion business to a comprehensive music services...
- External links 2008-09-14
- Winning Your Next Promotion
- After Jack Welch retired as the legendary C.E.O. of General Electric, he wrote a book on Winning.Now, one would think he was sharing advice in that book for the benefit of other chief executives; but he states up front that he is more interested in how to make “winners” out...
- Articles 2007-02-15
- RP Promotion Strategy
- Internet gives marketing freedom for any body that want to have known business. RP promotion is not the only possible way of online promotion strategy but surely one of the most fundamental, with unmatched potential. The RP is Recurring Passive promotion to get outstanding promotional results. This article points out...
- White papers 2003-01-01
- Promotion? No Thanks
- Promotion? No ThanksThe downsideThis approach would work well if everyone knew what they were truely capable of or interested in. It would be hard to apply this to new workers just out of college / university. There will also be workers who are less self promoting and will under-estimate what...
- Discussion threads 2008-07-17
- 800.Com Partners With Heineken USA in Holiday Promotion; 'Electronic Gifts' Promotion Offers Great Savings By Combining Beer, Electronics and E-Commerce
- Business Editors PORTLAND, Ore.--BUSINESS WIRE--Nov. 1, 2001 800.com, Inc., a leading specialty retailer of electronics, movies and music, today announced the launch of its second annual holiday promotion with Heineken USA, the number-one imported European beer. The national 800.com/Heineken/Amstel Light "Electronic Gifts" promotion gives holiday shoppers $20...
- Research articles 2001-11-01
- Promotion Commotion: Afraid to Move Up?
- Would you say that seeking, getting, and adapting to a job promotion is more challenging than grieving? How about raising a teenager or getting divorced? According to a Development Dimensions International study, although excited by the prospect of moving up, many managers feel underprepared for the increased responsibility and afraid of failure. Only...
- Blog posts 2007-08-30
- Promotions.com Launches Holiday Promotion for NBCi
- Business Editors NEW YORK--BUSINESS WIRE--Nov. 7, 2000 Promotions.com (Nasdaq:PRMO), the Internet promotion experts, today announced another Internet promotion for NBCi. The "Holiday, Holiday Sweepstakes" runs through November 17, 2000. The grand prize for the promotion, http://nbci.promotions.com/holiday , features a trip for two "home" for the holidays...
- Research articles 2000-11-07
- Coinstar Announces National Promotion To Teach Children the Value of Loose Change
- Business Editors/Entertainment Editors BELLEVUE, Wash.--BUSINESS WIRE--April 27, 2001 Coinstar Inc. (Nasdaq:CSTR) today announced a summertime promotion aimed at teaching children the value of loose change. Children who process $5 or more in change through Coinstar's supermarket based machines will receive a chance to win a five day...
- Research articles 2001-04-27
- iDine Rewards Network Inc. Receives Significant Interest in the United Airlines Mileage Plus Dining by iDine `7 - 5 - 3 Bonus' Promotion
- Business Editors MIAMI, Fla.--BUSINESS WIRE--March 28, 2003 iDine Rewards Network Inc. (AMEX: IRN) Special Promotion For Enrolled Members Runs Through April 30, 2003 iDine Rewards Network Inc. (AMEX: IRN), the nation's leading provider of loyalty and rewards programs, is receiving significant interest from members in...
- Research articles 2003-03-28
- SKECHERS USA Footwear and Wherehouse Music Partner in Nationwide Summertime Promotion on Fourth of July
- Business/Retail Editors MANHATTAN BEACH, Calif.--BUSINESS WIRE--July 12, 2000 SKECHERS USA (NYSE:SKX), Inc., a global leader in lifestyle footwear, announced the successful launch of a national promotion with Wherehouse Music. The "Summer Just Got Better" promotion started July 4, 2000 in Wherehouse Music's 515 stores nationwide and features special...
- Research articles 2000-07-12
- The Best Small Town Business Promotions
- If the business is new or a struggling business promotion is one of the best marketing tools to move the business towards success. Promotion must do two things. One, it must be profitable. It has to produce more in customers profits to the business than the promotion costs. Two, it...
- White papers
- StarSight Telecast Completes Development of Interactive Promotion Capability
- LAS VEGAS--BUSINESS WIRE--Jan. 10, 1997--StarSight Telecast, Inc. (NASDAQ:SGHT), the leader in interactive electronic program guides EPGs, today announced it has completed the development of an in-guide program promotion capability. StarSight Telecast's interactive promotion capability, called "hypertuning," is designed to assist viewers in finding and tuning to new,...
- Research articles 1997-01-10
- Comedy Central Wins Promotion Marketing Reggie Award
- NEW YORK--BUSINESS WIRE--March 19, 1997-- Network's Marketing/Promotion Efforts Best AT&T, McDonald's and Pepsi Cola Comedy Central'sR promotion campaign...
- Research articles 1997-03-19
- National Car Rental Rolls Out NFL Consumer Promotion
- MINNEAPOLIS--BUSINESS WIRE--Sept. 2, 1999-- Offers Emerald Club Membership at 50 Percent Savings, Free Rental Day Promotion National Car Rental on Tuesday will launch a major promotion tied to its recently announced NFL sponsorship to promote the company's Emerald Club program. Through the promotion, which runs Sept. 7...
- Research articles 1999-09-02
- The Itsy Bitsy Entertainment Company Launches Major Exclusive Consumer Promotion With J.C. Penney for Noddy
- NEW YORK--BUSINESS WIRE--Dec. 9, 1999-- National Promotion Brings In-Store Appearances by Noddy, Star of Hit PBS Pre-School Series, to J.C. Penney Stores Across the U.S. Exclusive Noddy Apparel and Accessories to Debut Noddy, the lovably mischievous little boy star of the hit PBS pre-school series...
- Research articles 1999-12-09
- Catalina Marketing, Advanced Promotion Technologies agree to settle patent lawsuit
- ST. PETERSBURG, Fla.--BUSINESS WIRE--Nov. 16, 1994--Catalina Marketing Corp. (NYSE:POS) and Advanced Promotion Technologies Inc. (NASDAQ:APTV) Wednesday jointly announced they have reached agreement to settle the patent suit filed against Advanced Promotion Technologies by Catalina Marketing in August, 1993. As a result, both companies have struck an accord...
- Research articles 1994-11-16
- Haworth Press (Binghamton, NY) will begin the publication of the Journal of Web Promotion with an issue later this year.(related news in brief ...)
- Haworth Press (Binghamton, NY) will begin the publication of the Journal of Web Promotion with an issue later this year. It will be produced twice a year and will carry information on planning and applied research relevant to website promotion management. Editorial will cover: promoting sites...
- Research articles 2005-02-28
- Haworth Press will begin the publication of the Journal of Web Promotion with an issue later this year
- Haworth Press (Binghamton, NY) will begin the publication of the Journal of Web Promotion with an issue later this year. It will be produced twice a year and will carry information on planning and applied research relevant to website promotion management. Editorial will cover: promoting sites to search engines; attracting...
- Research articles 2005-02-28
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