BNET Industries

Protocol Integrated Direct Marketing

is in the Business Services Industry

Last Fiscal Year Sales:$300.0M
  • Private
  • US
Dow Jones Description

Protocol Integrated Direct Marketing delivers solution-based direct marketing services that make the relationships between our clients and their customers simple, hassle-free, and more profitable. From direct and database marketing to creative services, customer support, and fulfillment, Protocol delivers complementary, innovative, and seamless services to help you find, interact with, and keep customers through virtually every customer interface channel.

President, Chief Executive Officer
Don Norsworthy
Number of Employees 749
Contact Information

2805 Fruitville Rd

Sarasota, Florida 34237

ciscoinformatio...

1 941 906 9000

NAICS Code Marketing Consulting Services: 541613

Decision Makers

Name (plus bio) Position
Don Norsworthy President, Chief Executive Officer
John Heltzer President, Protocol Contact Centers Division
Robert Mason President, Database, Production & Fulfillment Services Division
George Cardoza Executive Vice President, Chief Financial Officer
Jim Ferrato Senior Vice President CIO
Gregg Sullivan Executive Vice President, Sales and Marketing

Organization Position Status
Protocol Integrated Direct Marketing President, Chief Executive Officer Current
The University of Georgia Degree Former

John has responsibility for North American Operations in seven Protocol Contact Centers located in the United States and Canada, as well as all off-shore global operations. John brings over 16 years of experience in the customer service and contact center industries where he has held a number of executive level positions. After earning his BA degree from the University of Colorado, John spent 7 years with Spar Marketing Services, one of the largest providers of integrated marketing and specialized retail services in the country. At Spar he served as Director, National Operations, and helped grow the company from 400 regional employees to over 4,500 employees nationwide during his tenure. John then spent three years at APAC Teleservices as their Director of Operations where he had responsibility for 27 contact centers throughout the United States totaling over $120 million in annual revenues. Prior to joining Protocol in early 2001, John served as Vice President Operations for ShopTalk Networks where he helped build this organization into one of the leaders in the design and deployment of front-end, speech-enabled technology applications including one of the largest consumer-based, mobile-commerce voice platforms in the industry with over 500,000 users.

Organization Position Status
Protocol Integrated Direct Marketing President, Protocol Contact Centers Division Current
Protocol Inc. Current
Apac, Inc. their Director of Operations Former
University of Colorado BA Degree Former

Robert is responsible for the Database and Production Services division of Protocol. Based in two locations on the west coast and one on the east coast, his team manages the direct mail and fulfillment execution of our clients' marketing programs. He joined Protocol after nearly 15 years with Harte-Hanks Inc., a $900 million NYSE-listed worldwide direct marketing and targeted Media Company, serving in operations positions across all levels of management. Most recently there, he was a group managing director with direct responsibility for 5 physical locations with 800 employees generating nearly $80 million in annual revenue. His operations experience includes contact center, database, lettershop and fulfillment, and his vertical knowledge covers a wide spectrum from retail and financial to pharmaceutical and high tech. Robert received his BS in Business from Elizabethtown College in Pennsylvania and holds an MBA from Loyola College in Baltimore, Maryland. He and his wife, Deena, have three children, Bradley, Hannah and Austin.

Organization Position Status
Protocol Integrated Direct Marketing President, Database, Production & Fulfillment Services Division Current
Harte-Hanks, Inc. Former
Loyola College in Maryland MBA Former
Elizabethtown College BS In Business Former

Organization Position Status
Protocol Integrated Direct Marketing Executive Vice President, Chief Financial Officer Current
Quest Diagnostics Incorporated Controller Former

Organization Position Status
Protocol Integrated Direct Marketing Senior Vice President CIO Current
Aspect Communications Corporation Vice President of Professional Services Former
Protocol Inc. Former
Boston University MBA Former

Organization Position Status
Protocol Integrated Direct Marketing Executive Vice President, Sales and Marketing Current
Protocol Inc. Current