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provigil sale

Cephalon: Damn the Torpedoes! We're Raising Prices!: A corporate strategy question for you about Cephalon: Your industry is unpopular because of its rising prices. Your company's marketing is under the control of the U.S. Department of Justice due to illegal off-label sales. One of your best-known brands is already facing generic competition, and one of your best-selling...; Tags: Brand, Cephalon Inc., Provigil, Nuvigil, Provigil Sale, Sales Strategy, Branding, Sales Force Management, Sales, Marketing, Jim Edwards; Blog posts 2008-11-18

International news: Provigil approved in Mexico West Chester, PA-based Cephalon Inc.'s ProvigilR modafinil has been approved for sale in Mexico.The drug, indicated for the treatment of excessive daytime sleepiness associated with narcolepsy, will be marketed in Mexico under the brand name Modiodal by Armstrong Laboratorios de Mexico S.A.CV., based in Colonia Ejidos...; Tags: Branding, Celgene Corp., European Commission, HARDWARE, Japan, MARKETING, Schering; Research articles 2002-03-01