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	<title><![CDATA[prsa Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to prsa]]></description>
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		<title><![CDATA[Does PR Need a Stronger Sense of Ethics?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=349]]></link>
		<description><![CDATA[At first blush, it's a no-brainer that the PR industry could use a much stronger and enforceable Code of Ethics. The industry is rife with bad practices and shoddy, over-pricedÂ work, which is why we still find ourselves on the defensive so often. This isÂ not to say that there aren't a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 04:10:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/ethics.html"><![CDATA[Ethics]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
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		<title><![CDATA[PRSA Pulls Publicity Stunt to Promote PR Ethics]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=308]]></link>
		<description><![CDATA[I was a little surprised to get an urgent email in my inbox from PRSA of which I am a member saying, "NO MORE LIPSTICK: PRSA Formally Challenges McCain and Obama Campaigns." What?!?    The email explained that the Public Relations Society of America PRSA, the dominant trade...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 12 Sep 2008 04:30:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/publicity+stunt.html"><![CDATA[Publicity Stunt]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
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		<title><![CDATA[How to Create Better Client Relationships]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=298]]></link>
		<description><![CDATA[These days, PR firms need to do some extra care and feeding of their clients. Business may not be terrible, but lose a few clients you can't replace because of the economy and you could be hurting.    So what steps can you take to create better, longer-lasting...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 03 Sep 2008 15:28:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/client+relationship.html"><![CDATA[Client Relationship]]></category>
		<category domain="http://resources.bnet.com/topic/client.html"><![CDATA[Client]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
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		<title><![CDATA[NASA Lands at Tucson PRSA Conference]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_9/ai_n25146847]]></link>
		<description><![CDATA[NASA Jet Propulsion Communication Expert Offers Keynote Address  TUCSON, Ariz. -- On Friday, April 25, 2008, Blain Baggett, executive manager, Office of Communications and Education, NASA Jet Propulsion Laboratory, will deliver the keynote luncheon address at the 2008 Public Relations Society of America PRSA Western District Conference. Baggett oversees...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 09 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/conference.html"><![CDATA[conference]]></category>
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		<category domain="http://resources.bnet.com/topic/nasa.html"><![CDATA[NASA]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/southwest+airlines+co..html"><![CDATA[Southwest Airlines Co.]]></category>
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		<title><![CDATA[PRSA Gulfstream Chapter Monthly Meeting]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200802/ai_n21412963]]></link>
		<description><![CDATA[Litigating in the Public Eye:          "Trying Your Case" Through High-quality Public Relations                         Thursday, February 21, 2008 ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 08 Feb 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/american+civil+liberties+union.html"><![CDATA[American Civil Liberties Union]]></category>
		<category domain="http://resources.bnet.com/topic/florida.html"><![CDATA[Florida]]></category>
		<category domain="http://resources.bnet.com/topic/lawyer.html"><![CDATA[lawyer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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	<item>
		<title><![CDATA[Helping Search Engines Find Your Press Releases]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=123]]></link>
		<description><![CDATA[Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people -- it's not that hard!    The first and easiest thing to do is to embed...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 07 Dec 2007 09:55:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
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		<category domain="http://resources.bnet.com/topic/press+release.html"><![CDATA[Press Release]]></category>
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		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
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		<title><![CDATA[PRSA Responds to FEMA News Conference Incident Offering Its Code of Ethics as Model for Conduct and Best Practices]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_29/ai_n27424754]]></link>
		<description><![CDATA[NEW YORK -- To prevent deceptive practices and to advocate for honest and accurate communications, the 32,000-member Public Relations Society of America PRSA put forward its Code of Ethics today to address issues raised by the October 23 news conference where Federal Emergency Management Agency FEMA employees appeared to pose...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[best practice]]></category>
		<category domain="http://resources.bnet.com/topic/code+of+ethics.html"><![CDATA[code of ethics]]></category>
		<category domain="http://resources.bnet.com/topic/federal+emergency+management+agency.html"><![CDATA[Federal Emergency Management Agency]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[New Technology Tools Have High Acceptance Rate in Public Relations]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_23/ai_n19378949]]></link>
		<description><![CDATA[Professionals and Students Believe New Media Presents Significant Credibility and Ethics Challenges, According to Dow Jones/PRSA Survey  NEW YORK -- Findings in a new survey of public relations professionals and students conducted by the Public Relations Society of America PRSA and Dow Jones & Company (NYSE:DJ), in concert with...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Jul 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dow+jones+%2526+company+inc..html"><![CDATA[Dow Jones & Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">DJ</category>
		<category domain="tickers">DJ</category>
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		<title><![CDATA[WORLDCOM Chair Presented to PRSA Members the Benefits of Joining a Public Relations Network]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_20/ai_n19376843]]></link>
		<description><![CDATA[Melissa Sturges Led Breakout Session at PRSA Counselors Academy Spring Conference]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[benefit]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[public relations]]></category>
		<category domain="http://resources.bnet.com/topic/worldcom+inc..html"><![CDATA[WorldCom Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[National Hockey League Communications Executive Receives Public Relations Pro of the Year Honors from PRSA]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_9/ai_n26892279]]></link>
		<description><![CDATA[NEW YORK -- For her efforts in directing the communications efforts throughout the National Hockey League's NHL labor dispute and rebounding from the fallout of the cancellation of the 2004-05 hockey season, Bernadette Mansur has been recognized as the "Public Relations Professional of the Year" by the Public Relations Society...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 09 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[public relations]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Legg Mason and ethics.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5606/is_200504/ai_n23601260]]></link>
		<description><![CDATA[Jack O'Dwyer's Newsletter ran an article on April 6th on  PRSA's "ethics summit," a forum that followed the recent  revelations of PR firms' contracting with government agencies to  promote their programs through faux journalists.    Jack O'Dwyer's Newsletter ran an article on April 6th on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ethics.html"><![CDATA[ethics]]></category>
		<category domain="http://resources.bnet.com/topic/legg+mason+inc..html"><![CDATA[Legg Mason Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/pr+company.html"><![CDATA[PR company]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LM</category>
		<category domain="tickers">LM</category>
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		<title><![CDATA[Puget Sound PRSA Announces Annual Award Winners; Seattle's Harold Carr Honored for Lifetime Achievement]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Dec_28/ai_n8586431]]></link>
		<description><![CDATA[SEATTLE -- Harold Carr, former vice president of public relations and advertising for Boeing since 1986, leads the list of honorees announced this week at the annual awards gala organized by the Puget Sound chapter of the Public Relations Society of America PRSA.  Carr, who received the Jay Rockey...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 28 Dec 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/boeing+co..html"><![CDATA[Boeing Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/president.html"><![CDATA[president]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BA</category>
		<category domain="tickers">BA</category>
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		<title><![CDATA[Alcon's Mary Dulle, APR, Elected to College of Fellows of PR Society]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_27/ai_n6257214]]></link>
		<description><![CDATA[NEW YORK -- Mary Dulle, APR, Director of Strategic Corporate Communications for Alcon Laboratories, has been elected to The College of Fellows of the Public Relations Society of America PRSA, announced Del Galloway, APR, PRSA president & CEO. Dulle is among the 18 new members to be inducted during PRSA's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 27 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[public relations]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[PRSA Houston Tackles `Ethics After Enron: Why Taking the High Road is Good Business']]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_7/ai_n6225893]]></link>
		<description><![CDATA[HOUSTON -- In a business and political climate where deciphering the truth from the propaganda grows more difficult by the day, the membership of PRSA Houston will plunge head-on into one of the most important issues of communication: ethical responsibility. On Oct. 20, PRSA Houston will partner with the Houston...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 07 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/enron+corp..html"><![CDATA[Enron Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/ethics.html"><![CDATA[ethics]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Phoenix Chapter Leads in PRSA Membership Growth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_August_25/ai_n6168867]]></link>
		<description><![CDATA[PHOENIX -- The Phoenix Chapter of the Public Relations Society of America PRSA has been recognized by its national association for having the largest growth in membership among large chapters during the months of May-July. The chapter currently has about 250 members.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 25 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/phoenix+technologies.html"><![CDATA[Phoenix Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PTEC</category>
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		<title><![CDATA[PRSA Tech2003 A Success!; Steve Forbes Featured As Keynote Speaker]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2003_March_6/ai_98446948]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers  NEW YORK--BUSINESS WIRE--March 6, 2003  The Public Relations Society of America PRSA Technology Section recently held its sixth annual national conference, Tech2003, at the Embassy Suites Hotel in New York.  The premier technology conference attracted over 100 attendees, primarily comprised of senior communication professionals...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Mar 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/conference.html"><![CDATA[conference]]></category>
		<category domain="http://resources.bnet.com/topic/forbes.html"><![CDATA[Forbes]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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		<title><![CDATA[PRSA Creates Award Stampede: Copper Anvil Awards at Phoenix Zoo Recognize Best of Breed]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_June_26/ai_75893998]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 26 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/phoenix+technologies.html"><![CDATA[Phoenix Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PTEC</category>
		<category domain="tickers">PTEC</category>
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		<title><![CDATA[Boston Herald and Community Newspapers Executives Featured in April 12 PRSA Program; 'Heralding a New Era in Massachusetts Journalism' Is Program Title]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_March_23/ai_72106593]]></link>
		<description><![CDATA[Business/Technology Editors  BOSTON--BUSINESS WIRE--March 23, 2001  Boston Herald Publisher/President Patrick J. Purcell, Herald Editor Andrew Costello, and Community Newspapers Editor-in-Chief Kevin Convey will be "Heralding a New Era in Massachusetts Journalism" at a program, Thursday evening, April 12, of the Boston chapter of the Public Relations Society of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 23 Mar 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/boston.html"><![CDATA[Boston]]></category>
		<category domain="http://resources.bnet.com/topic/boston+herald.html"><![CDATA[Boston Herald]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[How to win PR awards--11 global case studies]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5515/is_200007/ai_n21457442]]></link>
		<description><![CDATA[Most of our work is to make others well known and respected. PR people are paid to be relatively anonymous. We often are unrecognized and underappreciated by the media and other "outsiders" and sometimes even within our own companies or organizations.  That's why awards to PR people are important....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Jul 2000 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/prsa.html"><![CDATA[PRSA]]></category>
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		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">TM</category>
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		<title><![CDATA[San Francisco PRSA Holiday Reception; Join Your Local Chapter to Celebrate the Holidays, Plan for the New Millennium and Test a Futuristic New Product]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_Nov_30/ai_57836951]]></link>
		<description><![CDATA[SAN FRANCISCO--BUSINESS WIRE--Nov. 30, 1999--  The San Francisco Chapter of the Public Relations Society of America PRSA announces its last general meeting of the 20th Century, a holiday party that no PR practitioner will want to miss. No fruitcake and karaoke with the boss, just fun, surprises and networking...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 30 Nov 1999 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/business+wire.html"><![CDATA[Business Wire]]></category>
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		<category domain="http://resources.bnet.com/topic/join.html"><![CDATA[Join]]></category>
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