Want to learn how not to screw up a fantastic opportunity to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals...
In an earlier post, we discussed how companies rely on online reputation management resources to stack the user review deck in their favor -- essentially hiding negative feedback. According to a new study, some of the most influential consumers believe companies are guilty of manipulating reviews through other means, as well....
If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...
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