public relations and corporate communications and lori deschene

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The Mismanagement of the Knicks Franchise

Want to learn how not to screw up a fantastic opportunity to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals...

Tags: Corporate Communications, Marketing, Branding, Team Management, Litigation, Public Relations, Knicks, NBA, Coach, Cablevision Systems Corp., Business Operations, Management, Lori Deschene

Blog posts 2007-12-13

Study: Influential Customers Think User Reviews are Planted

In an earlier post, we discussed how companies rely on online reputation management resources to stack the user review deck in their favor -- essentially hiding negative feedback. According to a new study, some of the most influential consumers believe companies are guilty of manipulating reviews through other means, as well....

Tags: Review, Public Relations, Corporate Governance, Social Networking, Leadership, Marketing, Corporate Communications, Business Operations, Corporate Law, Online Communications, Advertising & Promotion, Management, Lori Deschene

Blog posts 2007-10-24

Wal-Mart Fights Criticism With Action

Last year, Wal-Mart's PR Chief Leslie Dach commented that every crisis is an opportunity, and that the public responds to what a company actually does -- not what a press release suggests will occur. When it comes to labor conditions in foreign factories, Wal-Mart put its money where its mouth...

Tags: Wal-Mart Stores Inc., Public Relations, Channel Management, Supplier, Marketing, Corporate Communications, Lori Deschene

Blog posts 2007-08-16

Five Ways to Do Damage Control Like Mattel

If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...

Tags: Public Relations, Mattel Inc., Manufacturing, Sales Strategy, Strategy, Marketing, Corporate Communications, Sales, Management, Lori Deschene

Blog posts 2007-08-15