A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
Conde Nast Portfolio.com, Newsweek.com, the National Enquirer and Boston.com NEW YORK -- Inform Technologies LLC today announced 16 new Publisher Services customers including Portfolio.com, the newly-launched business magazine from Conde Nast Publications; Newsweek.com, the Web site for Newsweek Magazine; Boston.com, New England's leading news site...
It's a popular phrase around this time of the year--"out with the old; in with the new." In franchising, it's more like "on with the old; In with the new." While franchising runs on the success of its "old," tried-and-true systems (think McDonald's and KFC), it gets...
The appeal of something new is so powerful, it extends even to franchising, traditionally an old-school business format. New franchises lure with the promise of new ideas and new opportunities. But to reap the payoff of getting in on something new, you have to take the extra...
GIVING CLIENTS HOLIDAY GIFTS IS MORE than a good idea, to hear Leann Phenix talk about it: "It's a 'must do,'" says the CEO of the Austin, Texas, literary publicity firm that bears her name. "From the first year of our company's existence, we have given gifts...
Business Editors &Internet Writers ALAMEDA, Calif.--BUSINESS WIRE--Feb. 2, 2000 MyTurn.com Inc. (NASDAQ:MYTN), a provider of Internet-based, e-commerce computing products and services, today announced that it has chosen Suissa Miller as its first agency of record to implement the company's Regional and National advertising...
Articles 2000-02-02
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