Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly...
Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...
I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone or virtually everyone is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...
Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online. But to really participate in dialogue and effect change requires buy-in from the C-suite. ...