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• The Selection, Care And Feeding Of Public Relations Counsel

  From the executive summary: ‘Today, most companies are finding that if they are to survive, public relations has to be more than just press agency or product publicity. It is becoming an increasingly important communications tool for explaining the firm to its many publics and explaining the publics to management....

  White papers 2003-03-16

  Tags: Marken Communications, Corporate Communications, Marketing, Public Relations

• Your Public Relations Can Be Measured At The Cash Register

  From the executive summary: ‘Today, product costs are fairly uniform. And, since the society is such a mobile one, people think nothing of driving so many miles to look at systems, furniture, or software products they are purchasing for their business. The retailer who pays attention to his or her...

  White papers 2002-03-10

  Tags: Corporate Communications, Marketing, Public Relations, Cash Register, Marken Communications

• Amateurism Hurts PR Field

  From the executive summary: ‘Well-developed press materials can be a powerful part of a firm's total public relations program. They place information on a company's product developments, services, personnel changes, and financial reports where they will do the most good to the pertinent publications. In addition, they are the springboard...

  White papers 2002-03-08

  Tags: Marken Communications, Public Relations, Product Development, Strategy, Marketing, Corporate Communications, Research & Development, Business Operations, Management

Additional Resources

• Managing a Public Relations Firm for Growth and Profit

  Managing a Public Relations Firm for Growth and Profit - A.C. Croft; Best Business Books, 10 Alice Street, Binghampton, NY 13904; 607-722-5857; www.haworthpress.com; ISBN 978-0-7890-2865-5; 290 pages, Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom Granted we haven't read books in a broad range of specific subject...

  Articles 2006-10-01

• In the Line of Fire...How to Handle Tough Questions When It Counts

  In the Line of Fire...How to Handle Tough Questions When It Counts - Book, DVD - Jerry Weissman, Prentice Hall, ISBN 0131855174, June 21, 2005, 216 pages, $24.95 and $29.99 respectively Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom A few times in our life we've looked...

  Articles 2006-10-01

• Snapshot Survey Quick, Affordable Marketing Research for Every Organization, The

  The Snapshot Survey Quick, Affordable Marketing Research for Every Organization, Lloyd Corder, PhD; Kaplan Publishing, 30 South Wacker Drive, Chicago, IL 60606, 800.621.9621, www.kaplanpublishing.com; February 2006, ISBN 1419S0696X, 288 pages, $22.95 Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom Everyone takes surveys. Whoever makes a statement about...

  Articles 2006-10-01

• Present Like a Pro

  Present Like a Pro, Cyndi Maxey, Kevin E. O'Connor; St. Martin's Press, 175 Fifth Ave, NY 10010, 212.674.5151, www.stmartins.com, July 2006, ISBN 0312347731, 256 pages, $12.95 Reviewed by G.A. "Andy" Marken, Marken Communications Inc., andy@markencom An American actress and screenwriter, Ruth Gordon was correct when she was asked...

  Articles 2006-10-01

• Media Training 101 - A Guide to Meeting the Press

  Media Training 101 - A Guide to Meeting the Press, Sally Stewart; John Wiley & Sons, 111 River Street, Hoboken, NJ 07030, 201-748-6000; www.wiley.com; October 2003; hard cover, $24.95; 224 pages Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com We received our double degrees...

  Articles 2004-07-01

• Be cool in the spotlight

  Nothing fully prepares an executive for a TV interview, says Andy Marken, president of Marken Communications. It's difficult to perform with grace and poise when a television reporter shoves a microphone in your face and asks you aboutyour company. Here are some steps to help present the company and yourself...

  Articles 2004-05-01

• Public Relations Kit for Dummies

  Public Relations Kit for Dummies, Eric Yaverbaum, IDG Books Worldwide, Foster City, CA, February 2001, 326 pages. Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com Whether you're simply thinking about public relations as a career, are a PR/communications student, new to the industry or...

  Articles 2002-10-01

• Focus on making you your career

  G.A. "Andy" Marken, president of Marken Communications, works on dispelling the notion of moving up the executive ladder. The following information is from his paper entitled, "A New Approach to Moving Up the Corporate Ladder." "Someone stole the ladder," writes Marken, "while organizations are struggling to survive in...

  Articles 2002-09-01

• How to Get Noticed by the National Media

  How to Get Noticed by the National Media, Jeff Lewis and Dick Jones, Trellis Publishing, P.O. Box 16141, Duluth, MN 55816, ISBN 1930650426, 200 pages, May 2001 Reviewed by G.A. "Andy" Marken, Marken Communications Inc. E-mail: andy@markencom.com There isn't a public relations practitioner -...

  Articles 2002-07-01

• Getting to Yes: Negotiating Agreement Without Giving In

  Getting to Yes: Negotiating Agreement Without Giving In, Roger Fisher, William Ury, 200 pages, Paperback; ISBN: 0140157352; Penguin Press. Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com Having a tough time getting a job, a raise, a new client? ...

  Articles 2002-04-01

• Mind of the C.E.O., The

  The Mind of the C.E.O. Jeffrey E. Garten, Basic Books/Perseus Publishing, NY 2001, 310 pages Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com We admit it. We're a sucker for reading futurists' projections of the world and business of tomorrow as well as management biographies. But...

  Articles 2001-10-01

• Power Networking: 59 Secrets for Personal and Professional Success

  Power Networking: 59 Secrets for Personal and Professional Success Donna Fisher, Sandy Vilas, Brad Press, September 2000, 209 pages, ISBN: 1-885167-47-4, $14.95 Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com Because of the recent articles on the inability, reluctance and/or fear of public relations...

  Articles 2001-10-01

• Multicultural Public Relations: A Social-Interpretive Approach

  Multicultural Public Relations: A Social-Interpretive Approach Stephen P. Banks, Ph.D., Iowa State University Press, ISBN #0813829402. Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com We have a bias against most academic books because they have a tendency to rely heavily on a compilation, rehash...

  Articles 2001-10-01

• Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet

  Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet Geoffrey A. Moore, Harper Collins Publishers, ISBN #088730880 Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com Living in Silicon Valley as we do, Geoff Moore's...

  Articles 2001-10-01

• Getting Everything You Can Out of All You've Got

  Getting Everything You Can Out of All You've Got, By Jay Abraham - Truman Talley Books, St. Martin's Press, NY - February 2000, 362 pages. Reviewed by G.A. "Andy" Marken, president Marken Communications Inc. and@markencom.com We've never been much of a fan of "get rich quick"...

  Articles 2001-07-01

• Managing Crises Before They Happen: What Every Executive Needs to know About Crisis Management

  Managing Crises Before They Happen: What Every Executive Needs to Know About Crisis Management, Ian I. Mitroff, AMA COM, January 2000, 172 pages. Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com In the blink of an eye a good day can go bad. Business as usual...

  Articles 2001-01-01

• Brand Manners: How to Create the Self Confident Organization to Live the Brand

  Brand Manners: How to Create the Self Confident Organization to Live the Brand, Harris Pringle, William Gordon, John Wiley & Sons, NY, 300 pages, March, 2001. Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. andy@markencom.com With corporate public relations and communications budgets under increasing scrutiny,...

  Articles 2001-01-01