public relations and sales strategy and travis van

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Before Your New Product Launch, Solicit Criticism

Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...

Tags: Sales, Corporate Communications, Marketing, Sales Strategy, Marketing Research, Public Relations, Product, Customer, Strategy, Travis Van

Blog posts 2007-10-01

Bad Marketing Follows Bad Sales

If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read. His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...

Tags: Sales strategy, Sales force management, Marketing research, marketing folk, sales, sales folk, Travis Van, public relations, marketing

Blog posts 2007-07-16

We Won an Award! (Oh, Wait ... They're Trying to Sell Us Something)

Of all the underhanded sales tactics targeting marketing folks, one of the sleaziest has to be the trade publication "award" sham. For those who aren't wise to it and apparently there are many who still are not, it looks something like this: You get an email saying that your company...

Tags: Travis Van, sales, Congrats, public relations, Sales strategy, Sales force management

Blog posts 2007-07-11

Additional Resources

Advertising awards competition 1991 winners. (1991 Advertising Awards Competition of the Bank Marketing Association)

The Bank Marketing Association BMA announced the winners of the 1991 Advertising Awards Competition. There were 92 winners out of 1,000 entries submitted. The categories were radio, television, print, direct marketing, and multi-media. The television awards were judged according to production costs which were grouped into: under $10,000; $10,000-$25,000;...

Articles 1991-08-01