public relations and strategy and travis van

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Why the Product Review Process Scares Vendors

In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...

Tags: reviewer, Matt Sarrel, Travis Van, Management, Software, Operating Systems, Corporate Communications, Marketing, Open Source, Strategy, Linux, Public Relations, Product Review, Product, Vendor, Information Technology

Blog posts 2007-10-02

Before Your New Product Launch, Solicit Criticism

Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...

Tags: Sales, Corporate Communications, Marketing, Sales Strategy, Marketing Research, Public Relations, Product, Customer, Strategy, Travis Van

Blog posts 2007-10-01

Why Your Customer Won't Be Publicly Referenced

Proving customer traction is something that most vendors really struggle with.  As one reader noted, "so many start-ups [in particular] have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of magnitude."  But the...

Tags: Travis Van, Publicity Clause, Customer, Product, Public relations, Strategy

Blog posts 2007-08-22

The Risks in Announcing Your New Product at an Event

Many vendors use the timing of an industry event as the gaiting factor for the launch of their new product. Without question, the ability to get a product in front of a concentrated audience of the target customer is extremely valuable.But for most vendors, does it really make sense...

Tags: Strategy, public relations, tips and tricks, Travis Van, industry event

Blog posts 2007-07-26

Industry Analyst Dirty Pool (Recognize It, Then Get Over It)

Love 'em or hate 'em ... analysts play an important role in guiding the buying decision making process in your industry. At least some percentage of your customers values their advice. The trade press look to them for perspectives on emerging markets. Regardless of your personal disdain...

Tags: Strategy, Travis Van, correlation, public relations, marketing

Blog posts 2007-07-12