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39 Resources for

public relations and strategy

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Did you mean PR agency (5 results)

BNET Resources

Best Practices of PR Departments: How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey: Maintain a higher than average ratio of PR budget to gross revenue....; Tags: Strategy, Best Practice, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-06-06
John McCain's Smart Blogger Relations Strategy: Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...; Tags: Strategy, John McCain, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-05-20
Useful Commute: Get Slightly Famous: Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff; Tags: BNET staff, Management, Corporate Communications, Marketing, Strategy, Public Relations, Commute; Blog posts 2008-01-14
PR Expert Kathy Johnson: Why Smaller Messages Are Better: Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking...; Tags: Public Relations, Benefit, Publicity, Entrepreneur, Management, Strategy, Branding, Strategic Planning, Message, Corporate Communications, Marketing; Videos 2007-10-07
Why the Product Review Process Scares Vendors: In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...; Tags: reviewer, Matt Sarrel, Travis Van, Management, Software, Operating Systems, Corporate Communications, Marketing, Open Source, Strategy, Linux, Public Relations, Product Review, Product, Vendor, Information Technology; Blog posts 2007-10-02

Before Your New Product Launch, Solicit Criticism: Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...; Tags: Sales, Corporate Communications, Marketing, Sales Strategy, Marketing Research, Public Relations, Product, Customer, Strategy, Travis Van; Blog posts 2007-10-01
How to Handle Screw-Ups: Today the House Energy and Commerce Subcommittee held a hearing on toy safety. (A minute by minute blog of the event, for anyone interested, is available here.) The Senate held a similar hearing one week ago. Both events serve as a reminder, in case we needed one, of the recent...; Tags: Jessica Stillman, Management, Marketing, Strategy, Internet, Blogging, Corporate Communications, Public Relations, Apology, Wharton School; Blog posts 2007-09-19
Why Your Customer Won't Be Publicly Referenced: Proving customer traction is something that most vendors really struggle with.Â As one reader noted, "so many start-ups [in particular] have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of magnitude."Â But the...; Tags: Travis Van, Publicity Clause, Customer, Product, Public relations, Strategy; Blog posts 2007-08-22
Five Ways to Do Damage Control Like Mattel: If there's a silver lining to the China-recall scandal, it's that Mattel has set the bar for conducting damage control after making a highly public mistake. Follow Mattel's five steps: Step 1: Admit fault and accept responsibility. After the first toy recall this month,...; Tags: Public Relations, Mattel Inc., Manufacturing, Sales Strategy, Strategy, Marketing, Corporate Communications, Sales, Management, Lori Deschene; Blog posts 2007-08-15
The Risks in Announcing Your New Product at an Event: Many vendors use the timing of an industry event as the gaiting factor for the launch of their new product. Without question, the ability to get a product in front of a concentrated audience of the target customer is extremely valuable.But for most vendors, does it really make sense...; Tags: Strategy, public relations, tips and tricks, Travis Van, industry event; Blog posts 2007-07-26
Industry Analyst Dirty Pool (Recognize It, Then Get Over It): Love 'em or hate 'em ... analysts play an important role in guiding the buying decision making process in your industry. At least some percentage of your customers values their advice. The trade press look to them for perspectives on emerging markets. Regardless of your personal disdain...; Tags: Strategy, Travis Van, correlation, public relations, marketing; Blog posts 2007-07-12
Corporate Social Responsibility: A Strategy For Success: Do you think that Corporate Social Responsibility CSR is a fancy public relations tool used when a company is caught doing something wrong? Or is it just another marketing campaign wrapped in a warm and fuzzy package? The author doesn't think so! CSR can be a powerful tool for both...; Tags: Strategy, Corporate Social Responsibility, Business Ethics, Public Relations, Corporate Law, Leadership, Management, Marketing, Corporate Communications, Business Operations; White papers 2007-04-10
How Strategic Are You?: What Does Strategic Thinking Mean In Today's Chaotic World?: The Wall Street Journal for Entrepreneurs mentions these five steps to a business exit strategy. For creating a successful business exit strategy, the author add a Sixth Step to the plan which is adding a professional writer and PR consultant to firm in order to guide through additional essential steps...; Tags: Strategic Thinking, Suite101, Strategy, Public Relations, Management, Marketing, Corporate Communications; White papers 2007-03-21
Is Project Management Software Useful For PR?: Project management software is not for the creative mind that thinks big ideas but dismisses minutiae. The kind of individual who uses it best is one who can break big ideas into ordered, finite steps. This is a skill that is not easy to learn and may be beyond some...; Tags: It Operations, It service Management, Management, Marketing, Tools & Techniques, Project Management, Project Management Software, Corporate Communications, Strategy, Public Relations; White papers 2007-02-13
Operationalising Strategy: An Evaluation of Strategy in Public Relations Campaigns: In public relations planning, strategy plays a critical role in determining how organisations respond to and manage environmental relationships and demands. However, despite extensive international research into the planning elements of research, objective setting, and evaluation techniques, research into practitioner application of public relations strategy is limited. The sample demonstrated...; Tags: Public Relations, Strategy, Marketing, Corporate Communications, Management; White papers 2005-11-15
Building An Effective Communication Strategy: This article provides a primer on basic public relations and external communications strategy for wholesaler-distributors. It reviews the key elements of an effective communications strategy and discuss best practices that can be used by both large and small distributors. The bottom line: All distributors should have a strategy to preserve...; Tags: Distributor, Pembroke Consulting Inc., Public Relations, Strategy, Marketing, Corporate Communications, Management; White papers 2003-12-27
For Brokers: Media Strategy: From the executive summary: ‘A comprehensive media strategy integrates Public Relations PR into the conventional marketing. So in addition to the weekly newspaper ad, marketing brochures, Web site, and yard signs, PR professionals strive to achieve targeted news coverage of their company in local publications and appearances on television and...; Tags: Marketing, Corporate Communications, Marketing Research, Public Relations, Media, National Association Of Realtors, Strategy; White papers 2003-12-01
Public Relations, One Dime at a Time: The article is about the association is fortunate enough to have a government-mandated promotion program in place that supports the industry to represent. The program produces successful advertising and increases consumer awareness of the industry's products. Industry sales grow for the first time in several years. Then, the government-mandated program...; Tags: Marketing, Strategy, Public Relations, Center For Association Leadership, Industry, Corporate Communications, Article, Management; White papers 2003-05-01
Public Relations, One Dime At A Time II: This article explains government-mandated promotion program in place that supports the industry you represent. The program produces successful advertising and increases consumer awareness of your industry's products. Read on to know more.; Tags: Center For Association Leadership, Public Relations, Strategy, Marketing, Corporate Communications, Management; White papers 2003-05-01
RP Promotion Strategy: Internet gives marketing freedom for any body that want to have known business. RP promotion is not the only possible way of online promotion strategy but surely one of the most fundamental, with unmatched potential. The RP is Recurring Passive promotion to get outstanding promotional results. This article points out...; Tags: Management, Corporate Communications, Marketing, Strategy, Public Relations, RP, Promotion; White papers 2003-01-01