public relations and technology and travis van

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If the Content is Lousy, PR 2.0 Isn't Going to Fix It

There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...

Tags: technology, public relations, marketing, Travis Van, PR 2.0

Blog posts 2007-07-31

Online Buzz Tough to Manage and Measure

During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...

Tags: Blogging, Domain names, technology, public relations, marketing, Travis Van, Internet, David Holtzman

Blog posts 2007-07-30

Understanding PR Spam

A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...

Tags: editorial calendar, spam, Travis Van, Network World, eWeek, MediaMap, public relations, technology

Blog posts 2007-07-17

Where does embarrassing product hype come from?

It's well-understood how leery journalists are of hyperbole in new product publicity. So it's puzzling why many vendors continue to embarrass themselves via breathless product press releases where every other word ends in "-est" ... and the word "visionary" somehow makes it into the headline, the sub-head, the executive's...

Tags: technology, spin, public relations, product release, Travis Van, engineering team

Blog posts 2007-07-09