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• Hotel Gives Away Free Nights, But With a Twist

  BNET - 2009-07-30

  In a twist on free-stay giveaways, Bayside Hotel in Santa Monica, Calif., plans on giving out 2,000 reward certificates to "do gooders" in a promotion the hotel is calling "Bay It Forward." Unlike most hotel free night stays, which are awarded once you've stayed for a minimum...

  Tags: Hotel, Certificate, Twitter, Public Relations, Productivity, Marketing, Corporate Communications, Maya Meinert

• A Businessperson's Guide to Using Twitter

  BNET - 2009-06-10

  Still not sure what Twitter is, how to use it, and why you should care? Dave and I will enlighten you in an upcoming Guy Vs. Guy debate. In the meantime, CIO offers Twitter: How to Get Started Guide for Business People. (Bad title; better content.) The...

  Tags: Twitter, Public Relations, Software Development, Corporate Communications, Development Tools, Marketing, Software/Web Development, Rick Broida

• Is Chevron, Shell's Twittering an Innovation Indicator?

  BNET - 2009-05-21

  Big Oil's embrace of social media falls somewhere between a limp handshake and a bear hug. So I was intrigued by Shell's announcement that it will use Twitter to publish hurricane updates for the upcoming storm season. Shell's not the only one riding the Twitter bandwagon. Chevron, for example, has a new media adviser, whose...

  Tags: Twitter, Chevron Corp., Company Leader, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Kirsten Korosec

• Why Your Business Should Avoid Twitter

  BNET - 2009-04-28

  By now, you've probably read plenty of posts on BNET and elsewhere explaining why your company should consider embracing Twitter. But if your firm can't execute a proper Twitter strategy, it may be best to avoid the platform altogether. Small Business IT Weekly has...

  Tags: Twitter, Small Business IT Weekly, Public Relations, Productivity, Marketing, Corporate Communications, Stefan Deeran

• Twitter Becoming Greater Force in PR and Media Relations

  BNET - 2008-12-02

  Twitter, the microblogging site, is becoming a force to be reckoned with in the online and PR worlds. Last week, PR 2.0 guru Brian Solis announced the creation of @micropr, a Twitter identity media and others can use to ask for assistance with stories and other information....

  Tags: Twitter, Public Relations, Marketing, Corporate Communications, Jon Greer

• 11 Cool Things You Can Do with Twitter

  BNET - 2008-10-14

  Last week you learned how to use Twitter for marketing and PR. Today, learn to use the service for things like tracking packages, adding appointments to your calendar, and conducting polls. Digital Inspiration shows you how in Twitter Guide: How to Do Things with Twitter. Here's an excerpt: Q:...

  Tags: Twitter, Public Relations, Marketing, Corporate Communications, Rick Broida

• Learn to Use Twitter for Marketing and PR

  BNET - 2008-10-09

  Ah, Twitter -- loved by many, understood by few. Hence our post of a few months back, Just What the Heck is Twitter, Anyway? If you read that and watched the accompanying video, maybe you're ready for the next step in your Twitter-cation: Using Twitter as a marketing and PR...

  Tags: Twitter, HubSpot, Public Relations, Marketing, Corporate Communications, Rick Broida

• Journalist Offers Bite-Sized PR Tips

  BNET - 2008-09-17

  If reading PR tips in blog items like this takes too long, you should check out Rafe Needleman's ProPRTips. He offers PR tips in bite-sized chunks that look like they came from Twitter. The reason they look like "tweets" is that, in fact, they are tweets. Needleman...

  Tags: Blog, Twitter, Public Relations, Marketing, Corporate Communications, Jon Greer

• How One Reporter Uses Twitter to Find Stories

  BNET - 2008-08-30

  Very interesting interview on NPR's On The Media with Julio Ojeda Zapata of the St. Paul Pioneer Press about how he uses Twitter in his job. You can read the transcript or listen here. Zapata says he uses Twitter to find sources for stories, sort...

  Tags: Twitter, Zapata, Public Relations, Notebooks, Internet, Marketing, Corporate Communications, Hardware, Notebooks & Tablets, Jon Greer

• Twitter is Something Else You Should Know About

  BNET - 2008-05-21

  What do Dell, Panasonic, Hormel, H&R Block and Zappos.com have in common? They are all actively monitoring what's being said about them on Twitter, the micro-blogging site where people post very short bursts of opinion, information and other marginalia. If these companies have figured out Twitter, it's...

  Tags: Twitter, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer