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public relations

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What Makes a Good Press Release Today?: Search around the web on Google News or elsewhere for the day's round of press releases and you're likely to find a vast majority still being written and distributed in the pseudo-news format that has been prevalent for decades. I'm not exactly sure why this model gained supremacy, because it...; Tags: Press Release, Public Relations, Channel Management, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-05-14
The DOT Numbers That PR Spin Can't Hide: I've been playing around with the January T100 data from the DOT, and a press release I saw last week made me focus in on Wichita. Why Wichita? Because when an airport puts out a press release entitled, "Wichita Mid-Continent Airport Continues to Set Passenger Records!," I have to...; Tags: Flight, Public Relations, Marketing, Corporate Communications, Brett Snyder; Blog posts 2008-04-29
Memo to CEOs: Get Serious About Media Relations: Author Bill Holstein has a provocative new book out for CEOs called "Manage the Media (Don't Let the Media Manage You)." It's a slim primer for CEOs from Harvard Business Press designed to get them thinking about taking a more active role in media relations. For anyone...; Tags: Jon Greer, public relations, Holstein; Blog posts 2008-04-30
Coach Fights Phony Bags with a Phony Person?: Have you heard the one about how Coach gave money to a public relations class at Hunter College so that the kids could learn about how bad counterfeit goods are, and then allegedly condoned the kids using that money to create a phony advertising campaign featuring a phony student who...; Tags: Public relations, William Baker; Blog posts 2008-05-05
CEOs Have a Real Credibility Problem: CEOs Have a Real Credibility ProblemCEO candor: PR needs to step upJon, you exhort CEOs to get hip to today's new media environment, but it's PR pros who need to take the lead---standing up to obfuscating CEOs and convincing them that authentic communications are necessary and smart. It's not...; Tags: Business Today, public relations; Discussion threads 2008-05-08

Learn About Web 2.0 Through Sarah Lacy: Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...; Tags: Jon Greer, Web, Sarah Lacy, public relations, Web 2.0; Blog posts 2008-05-07
Bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Blogging, Advertising & Promotion, Jon Greer, public relations, blogger, PR Spam, agency, e-mail; Blog posts 2008-05-12
Pope's PR Man is a J-School Graduate: Will wonders never cease: it turns out that Pope Benedict XVI's press secretary, John Patrick Cardinal Foley, is a Philadelphia native and a 1966 graduate of the Columbia University Graduate School of Journalism. I'm not sure what to make of this piece of news, except to say...; Tags: Jon Greer, Pope, public relations, Benedict; Blog posts 2008-04-17
Tibet Supporters Use PR to Outfox China: The New York Times, of all places, gives a shout-out to the "value of PR" in a business section story today about how Tibet supporters leveraged the upcoming Beijing Olympics to shine a spotlight on China's treatment of Tibet: "The protesters quickly established a communications plan, focused their message...; Tags: Jon Greer, big dog, protester, Beijing Olympic, public relations; Blog posts 2008-04-14
Executives and Charity: One CEO's Approach: How much should executives contribute to charity, either personally or by setting policies for their company? The figures of corporate performance tend to be rather bleak. According to a recent study by the Committee Encouraging Corporate Philanthropy, only about one percent of corporate profits goes to charity,...; Tags: Professional development, Peter Galuszka, Richard D. Parsons, Committee Encouraging Corporate Philanthropy; Blog posts 2008-05-08
The Power of Storytelling and the Decline of the Mainstream Media: I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...; Tags: Jon Greer, public relations, Storytelling; Blog posts 2008-04-11
Pentagon Plays the PR Game To Win: I'm having a hard time getting terribly worked up about the New York Times story that the Pentagon used media training tactics to prep retired military officers for appearances as military analysts on TV talk shows. This has nothing to do with my position on the Iraq...; Tags: Advertising & Promotion, Jon Greer, Pentagon, public relations, network; Blog posts 2008-04-22
How Valuable is FlyerTalk?: There are a lot of people at airlines out there that fawn all over what's said on FlyerTalk. Is that the right strategy? It's tough to say exactly how an airline should deal with a site like FlyerTalk, but there's no question that it shouldn't be ignored. ...; Tags: Airline, Corporate Governance, Public Relations, Monitors & Displays, Strategy, Business Operations, Corporate Law, Marketing, Corporate Communications, Hardware, Components, Management, Brett Snyder; Blog posts 2008-05-05
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Battle of the Airline Blogs: Slowly but surely, airlines have started to dip their toes into the blogosphere. Some have done better than others. Let's take a look at who is doing it right and who is doing it wrong. The Best: Nuts About Southwest Southwest has not...; Tags: Airline, Blog, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Brett Snyder; Blog posts 2008-05-06
Integrating public relations and Legal Strategy: Media Training: Crisis is an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse. Reporters come to any interview with an agenda based on the editorial demands of their employer and their own desire for high-level visibility. The newsroom is a very...; Tags: media training, public relations, strategy; White papers
What Do PR Clients Really Want, & Why?: Sound Strategies and Tactics Lead to Satisfied Ends: It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they really want for their money is visible, end-game change. This is especially true in public relations where clients often...; Tags: public relations, strategy; White papers
Planning for a Business Recovery?: Use public relations Firepower: Who wants to face the challenges of a Business Recovery Cycle without the very best available firepower? Especially when getting a piece of the expected economic recovery in the current year will almost certainly depend upon how well the person modifies the behaviors of the target audiences. That's why public...; Tags: Operational planning, business planning, public relations; White papers
How to Hit the public relations Bullseye: Find Your Mark With the Very First Shot.: The public relations professional must modify somebody's behavior if he or she is to hit that bullseye and earn a paycheck - everything else is a means to that end. The reason is that in public relations, a bullseye can mean survival when it successfully changes the perceptions and, hence,...; Tags: public relations; White papers
Creating PR Opportunities on Slow Days: Everything Old Can Be New Again.: Usually public relations professionals have two goals in mind when leveraging media and PR for a client: Raise the client's visibility and enhance the client's business goals. But how does even the most out-of-the-box thinker make old news sexy? Or does a PR person simply continue to churn out press...; Tags: public relations, industry; White papers