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- News Roundup: Saatchi, Ogilvy, Publicis, CKB, Mother, More ...
- Saatchi & Saatchi CEO Kevin Roberts has launched a diatribe against investment bankers: "Watching this latest meltdown from neighbouring TriBeCa has been horrendous. I don't really care what happens to the bankers. In fact, I'm more than a little pissed that so many of them have walked away...
- Blog posts 2008-12-03
Additional Resources
- WPP's Sorrell and Publicis' Levy in "Gossip Girl"-Style Rivalry, Sez Bloomberg
- WPP chief Martin Sorrell and Publicis boss Maurice Levy are the subject of a recently published "analysis" by Bloomberg's Kristen Schweizer, but reading between the lines it seems like the story is really an excuse to dish -- or manufacture -- a catfight between the two ad agency network honchos....
- Blog posts 2008-12-04
- Publicis' Levy Sees Growth by Mid-2010
- Maurice LevyPublicis Groupe said organic revenue dropped 7.4 percent in the third quarter, but CEO Maurice Levy predicted the company would begin experiencing organic revenue growth in the middle of next year, becoming the first industry executive to say a recovery has started. "The advertising market is starting its recovery, which...
- News items 2009-10-27
- Advertising in China Outpaces World by 400%
- The 20% annual growth of the advertising sector in China (compared with a global 5% average) caught the eye of marketing giant Publicis Groupe. In July of this year, they purchased China's biggest digital marketing agency for an undisclosed bag o' cash.What do they plan to do with this valuable...
- Blog posts 2007-08-27
- Leo Burnett Readies Another Move on China
- It looks like Publicis Groupe-owned ad shop Leo Burnett Worldwide is about to make an aquisition in China, according to Reuters, but Chairman Tom Bernardin remains tight lipped about who exactly is getting brought into the corporate fold. "You might see one next week," Bernardin told Reuters in an interview...
- Blog posts 2008-05-13
- Haier taps Saatchi for Games work.(Qingdao Haier Refrigerator Company Ltd. selected Saatchi & Saatchi)(Publicis Groupe S.A. opening its facility in China)(Brief Article)
- Byline: Normandy Madden [Shanghai, China] China's most ambitious aspiring global brand, home-appliance maker Haier Group, has appointed Saatchi & Saatchi to handle corporate marketing surrounding its national sponsorship of the 2008 Olympic Games in Beijing, following a pitch including Ogilvy & Mather and...
- Research articles 2005-12-12
- Publicis Acquires Tribal Agency, Buying In To LatAm Digital Marketing
- Big Four ad agency Publicis is now buying in to Latin American digital advertising, acquiring Sao Paulo-based Tribal to add to its Digitas online ad group. Digitas CEO Laura Lang said Tribal is "fundamental" to expanding in the growing region. Publicis bought Digitas back in 2006 and has grafted...
- External links 2008-11-19
- Publicis Strengthens Its Digital Offerings With New Acquisition
- Lately, it seems Paris-based holding company PublicisGroupe is loathe to let a month go by without acquiring at least one new company. The company gobbled up China's EmporioAsia in June, swiped South Korean agency Portfolio in July, and took Performics off Google's hands in August. Looks...
- Blog posts 2008-09-04
- FRENCH MEDIA GIANT EDGES INTO CHINA VIA ACQUISITION
- AsiaInfo Services 03-12-2008 French Media Giant Edges into China via Acquisition BEIJING, Aug 03, 2008 SinoCast via COMTEX -- Publicis Groupe, the Paris-based conglomerate recognized as the world's fourth-largest communications group, as well as the second-largest media counsel, has acquired Communication Central Group CCG,...
- Research articles 2008-03-12
- Why Isn't Digitas Growing Fast Enough to Absorb Its Layoffs?
- The layoffs of 2 percent of Digitas' staff raises the question of whether Publicis paid too much -- $1.3 billion -- to acquire the digital ad agency network in 2006. Most of the reports have focused, rightly, on the fact that Digitas client General Motors is likely to abandon or...
- Blog posts 2008-12-12
- Biggest ad markets will see no growth until 2011
- The world's largest media markets will return to growth in 2011, according to the latest advertising spending forecast, but with only a "meagre" recovery as emerging markets take a greater share of global ad budgets. ZenithOptimedia, the media agency owned by Publicis Groupe, said on Monday that advertising spending in...
- News items 2009-10-19
- Biggest ad markets will see no growth until 2011
- The world's largest media markets will return to growth in 2011, according to the latest advertising spending forecast, but with only a "meagre" recovery as emerging markets take a greater share of global ad budgets.ZenithOptimedia, the media agency owned by Publicis Groupe, said on Monday that advertising spending in...
- External links 2009-10-19
- FYI...(The World: Ad Age Global News & Data)(Diageo, General Mills, adcontracts)(Brief Article)
- Diageo moved the $3.6 million media planning and buying for Johnnie Walker in China to MindShare without a pitch; the account was handled by Publicis Groupe's Starcom on a project basis. MindShare already works with Diageo ... Diageo moved the $3.6 million media planning and buying...
- Research articles 2004-08-16
- Top 100 Global Advertisers Heap Their Spending Abroad
- If you want to follow the money in advertising, get a passport. The Top 100 global advertisers spent 62% of their measured-media budgets outside the U.S. last year, according to Ad Age's Global Marketers study, which covers more than 90 countries, territories and regions from Algeria to Zambia. Eleven of...
- News items 2009-11-29
- FYI ...(The World: Ad Age Global News & Data)(Brief Article)
- Byline: edited by Laurel Wentz Washington Post Co.'s Newsweek will start a Chinese-language monthly this year with Hong Kong's Vertex Group's SinoWorld CNW Publishing. Newsweek already has foreign-language editions in Japanese, Korean, Spanish, Polish and Arabic. ... McDonald's Corp. is moving its estimated...
- Research articles 2003-01-13
- Advertising Roundup: Dentsu to Enter Russia; Levi's Picks Wieden; Layoffs at Euro RSCG; And More ...
- Dentsu to enter Russia -- Dentsu, Japan's largest advertising company, will set up a subsidiary in Russia as it aims to expand out of its mature home market. PHD owed the most by Chrysler -- Chrysler could be headed to bankruptcy court -- a move that could...
- Blog posts 2008-12-14
- Work: Hewlett-Packard.(The World: Ad Age Global News & Data)(Hewlett-Packard Co.'s ad campaign in Asia by Saatchi & Saatchi)(Brief Article)
- Hewlett-Packard's first TV campaign in China and Japan depicts a romance about a man who uses HP's new "all-in-one'' printer to select and print photos of himself in an effort to win the heart of his dream girl. The spot by Publicis Groupe's Sa Hewlett-Packard's...
- Research articles 2004-01-12
- The Good And The Bad...(News)(CCTV Corp.)(Brief article)
- On the plus side: The CCTV auction sets overall market rates for the year and provides a fantastic barometer for how the market will play out. It's also a fair way for the broadcaster to sell prime inventory. "Everything is out in...
- Research articles 2006-05-08
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