BNET Industries
Last Fiscal Year Sales:$25.5B
- Public
- FR
Dow Jones Description
Shouting it out from worldwide rooftops! Publicis Groupe, S.A. (NYSE: PUB (ADR); Euronext Paris: FR0000130577 ) is the second largest advertising and fourth largest media services companies in the world. It provides services such as creative advertising, media and campaign planning, marketing, and public relations. Some of its brands are Leo Burnett, Publicis, and Saatchi & Saatchi, and its clients include Coca-Cola, Hewlett-Packard, Procter & Gamble. Founded in 1926 and based in Paris, France, this A4,1 billion company employs about 36,000 people. In fiscal 2005 additions to the company included eventive, the leader in event communications in Austria and Germany, which is joining Publicis Events Worldwide; Solutions, the number-one marketing service agency in India; and PharmaConsult, a leader for healthcare communications in Spain. Acquisitions also included a majority interest in Freud Communications, a leading public relations agency in the UK. In April 2006 the company acquired an additional 21% stake, raising the total to 51%, in Capital MS&L, an international financial communications firm. .
Number of Employees 45,000
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
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2nd UPDATE: Publicis Sees Better 4Q, Return To Growth In '10
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UPDATE: 4 Big Ad Agencies Back Microsoft-Yahoo Search Pact
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Publicis Groupe Finalizes Acquisition Of Razorfish
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Publicis Buys Unilever's French CRM Program
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Publicis to Buy Microsoft's Razorfish
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Razorfish Sale, Microhoo Conditions
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Publicis Groupe to Acquire Razorfish From Microsoft Corporation
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Ad CEOs Say Bottom Seems at Hand
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EARNINGS PREVIEW: European Media Agencies Face Trough In 2Q
News & Analysis
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publicis groupe s.a. and razorfish - All News and Analysis
Integration Shuffle: Razorfish's Kinsella Tapped As Digitas' North American President
Razorfish Chief Innovation Officer Colin Kinsella is being moved over to Digitas as part of Publicis Groupe digital hub VivaKi’s ongoing efforts to integrate the two interactive shops. Kinsella will serve as president of Digitas North America, a post that has been vacant since Laura Lang was named...
Earnings: Publicis Groupe Declares Downturn Over, Restates Digital Ambitions
Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising group Publicis the ad spend downturn is over. In its Q309 earnings release pdf on Tuesday, the company declared that the ad market reached its lowest point...
Two Razorfish Vets Head Back To Microsoft
A little more than a week after Microsoft’s $530 million sale of Razorfish to Publicis Groupe closed, two 10-year veterans of the digital shop are heading back to the agency’s former parent company, AdAge reports. Jeff Lanctot (pictured, left), Razorfish’s chief strategy officer, will take on a role that...
Razorfish Execs Leave for Microsoft After Publicis Deal
by Michael Learmonth Published: October 23, 2009 NEW YORK (AdAge.com) -- As Razorfish is absorbed into Publicis Groupe, two top execs won't be coming along for the ride. Razorfish Chief Strategy Officer Jeff Lanctot and Managing Director Jim Watson, two 10-year veterans of the digital shop, are leaving for Microsoft,...
Microsoft, Yahoo Deal Approved By Microsoft Beneficiary
Microsoft and Yahoo's search-and-advertising agreement received a thumbs-up from the American Association of Advertising Agencies AAAA, which includes Publicis Groupe S.A., which just finalized a deal to acquire Microsoft subsidiary Razorfish for $286.8 million and 6.5 million shares of stock. The U.S. Department of Justice is conducting an antitrust evaluation...
Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company
Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...
Interview: Razorfish CEO Bob Lord: Ready To Think About Buying?Not Being Bought
Publicis Groupe's $530 million acquisition of Razorfish from Microsoft (NSDQ: MSFT) was anticipated for over a month, but the interactive shop's CEO Bob Lord tells paidContent it wasn't a done deal until about two weeks ago. The Paris-based ad holding company bested a higher bid from Japan's Dentsu as...
Microsoft's Razorfish Deal Shows Strategic Shift
Microsoft's sale of Razorfish, its digital marketing agency, to Publicis Groupe is yet another sign that Redmond is seeking to refocus its mission around its core properties, such as Windows 7 and Office 2010. Microsoft originally purchased Razorfish as part of a $6 billion acquisition of aQuantive in 2007, when...
Microsoft sheds 2,000-employee ad agency in $530 million deal
The rumors of the past few weeks were true: Microsoft has sold Razorfish — the digital ad agency it purchased when it bought its parent company aQuantive in 2007 — to Publicis Groupe for $530 million. For those keeping track of employee-headcount totals at home, that means Microsoft is shedding...
Microsoft Unloads Razorfish To The French For $530 Million
More than two years after buying advertising network aQuantive for $6 billion, Microsoft finally unloaded the digital advertising agency that came with that deal. It sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in a combination stock-and-cash transaction. The price was 1.4 times Razorfish's 2008 sales of...
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