BNET Industries
Last Fiscal Year Sales:$25.5B
- Public
- FR
Dow Jones Description
Shouting it out from worldwide rooftops! Publicis Groupe, S.A. (NYSE: PUB (ADR); Euronext Paris: FR0000130577 ) is the second largest advertising and fourth largest media services companies in the world. It provides services such as creative advertising, media and campaign planning, marketing, and public relations. Some of its brands are Leo Burnett, Publicis, and Saatchi & Saatchi, and its clients include Coca-Cola, Hewlett-Packard, Procter & Gamble. Founded in 1926 and based in Paris, France, this A4,1 billion company employs about 36,000 people. In fiscal 2005 additions to the company included eventive, the leader in event communications in Austria and Germany, which is joining Publicis Events Worldwide; Solutions, the number-one marketing service agency in India; and PharmaConsult, a leader for healthcare communications in Spain. Acquisitions also included a majority interest in Freud Communications, a leading public relations agency in the UK. In April 2006 the company acquired an additional 21% stake, raising the total to 51%, in Capital MS&L, an international financial communications firm. .
Number of Employees 45,000
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
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2nd UPDATE: Publicis Sees Better 4Q, Return To Growth In '10
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UPDATE: 4 Big Ad Agencies Back Microsoft-Yahoo Search Pact
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Publicis Groupe Finalizes Acquisition Of Razorfish
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Publicis Buys Unilever's French CRM Program
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Publicis to Buy Microsoft's Razorfish
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Razorfish Sale, Microhoo Conditions
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Publicis Groupe to Acquire Razorfish From Microsoft Corporation
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Ad CEOs Say Bottom Seems at Hand
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EARNINGS PREVIEW: European Media Agencies Face Trough In 2Q
News & Analysis
Filter by
publicis groupe s.a. and tribune co. - All News and Analysis
Chicago Tribune Marketing Column.
- 2003-11-25
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Nov. 25--As far as media shoot-outs go, they don't get bigger in stature than Coca-Cola Co.'s account. And on Monday Coke picked Chicago-based media buying firm Starcom MediaVest Group as its new...
Chicago Tribune Marketing Column.
- 2003-10-02
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Oct. 2--Robert Brennan is out as president of Leo Burnett Worldwide following months of strife in the top executive suite at Chicago's biggest advertising agency. His stormy exit is rare at...
Chicago Tribune Marketing Column.
- 2003-09-05
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Sep. 5--PARIS--Martin Sorrell and Maurice Levy, chief executives of two of the world's biggest advertising holding companies, haven't been close buddies in recent months, having sparred over, among other things, the remains ...
Chicago Tribune Marketing Column.
- 2003-08-13
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Aug. 13--One of the lingering ...uestions following Publicis Groupe's purchase of Leo Burnett Co. parent Bcom3 Group is what will Publicis do with the myriad of sales promotion, database marketing, direct marketing and...
Chicago Tribune Marketing Column.
- 2003-07-04
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Jul. 4--PHILIPS TUNES OUT BURNETT, DIALS IN: DDBAdvertising agency holding firm Publicis Groupe lost another major global client following the departure of key executives in the wake of its earlier decision to discard...
Chicago Tribune Marketing Column.
- 2003-05-02
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News May 2--BBDO SENDS IN REINFORCEMENTS FOR DORITOS TEAM: Frito-Lay Inc., the dominant force in the snack aisle, is looking for stronger advertising on its high-profile, $40 million Doritos brand, putting significant pressure on...
Chicago Tribune Marketing Column.
- 2003-04-04
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Apr. 4--New McDonald's Corp. USA senior vice president of marketing Bill Lamar is changing the troubled fast food giant's marketing focus, searching for ways to bring more consumers into its restaurants. ...
Chicago Tribune Marketing Column.
- 2003-02-05
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Feb. 5--It has become the biggest question at Leo Burnett USA's 35 W. Wacker Dr. headquarters: Will Roger Haupt, the former CEO of Bcom3 Group Inc., stay or go? The betting...
Chicago Tribune Marketing Column.
- 2002-11-15
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Nov. 15--With more than a third of sales for casual restaurants coming through takeout orders now, it was only a matter of time before more chains started to use advertising to spread the word....
Chicago Tribune Marketing Column.
- 2002-09-26
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Sep. 26--ELECTROLUX HOPES ITS NAME CAN GO INTO HOMES AGAIN: It may end up being one of the smartest extensions of a brand, or go down as one of the biggest stumbles in marketing...
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Industry Transcripts by Seeking Alpha
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