BNET Industries
Last Fiscal Year Sales:$25.5B
- Public
- FR
Dow Jones Description
Shouting it out from worldwide rooftops! Publicis Groupe, S.A. (NYSE: PUB (ADR); Euronext Paris: FR0000130577 ) is the second largest advertising and fourth largest media services companies in the world. It provides services such as creative advertising, media and campaign planning, marketing, and public relations. Some of its brands are Leo Burnett, Publicis, and Saatchi & Saatchi, and its clients include Coca-Cola, Hewlett-Packard, Procter & Gamble. Founded in 1926 and based in Paris, France, this A4,1 billion company employs about 36,000 people. In fiscal 2005 additions to the company included eventive, the leader in event communications in Austria and Germany, which is joining Publicis Events Worldwide; Solutions, the number-one marketing service agency in India; and PharmaConsult, a leader for healthcare communications in Spain. Acquisitions also included a majority interest in Freud Communications, a leading public relations agency in the UK. In April 2006 the company acquired an additional 21% stake, raising the total to 51%, in Capital MS&L, an international financial communications firm. .
Number of Employees 45,000
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
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Renault Renews Advertising Contract With Publicis
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2nd UPDATE: Publicis Sees Better 4Q, Return To Growth In '10
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UPDATE: 4 Big Ad Agencies Back Microsoft-Yahoo Search Pact
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Publicis Groupe Finalizes Acquisition Of Razorfish
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Publicis to Buy Microsoft's Razorfish
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Razorfish Sale, Microhoo Conditions
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Publicis Groupe to Acquire Razorfish From Microsoft Corporation
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Ad CEOs Say Bottom Seems at Hand
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EARNINGS PREVIEW: European Media Agencies Face Trough In 2Q
News & Analysis
Filter by
publicis groupe s.a. and zenithoptimedia - All News and Analysis
Mars-Wrigley calls £63m media pitch
BNET
- 2009-09-03
The review aims to consolidate the business into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review comes in the wake of Mars-Wrigley's appointment of the Publicis Groupe-owned MediaVest to its $550 million US media planning and buying account in...
Publicis lands Razorfish
BNET
- 2009-08-09
Publicis Groupe, the French marketing and communications business, has won out over rivals including WPP and Dentsu to acquire Razorfish from Microsoft. The deal values the digital agency at around $530m (???374m), and includes a five-year media buying relationship between Publicis and Microsoft. Approximately 55 per cent of the purchase...
L'Oreal Group Selects ZenithOptimedia for its Media Buying in France.
- 2008-01-09
LEVALLOIS-PERRET, France, January 9 /PRNewswire/ -- Two years after appointing the ZenithOptimedia network part of Publicis Groupe as its media planning and buying partner in over 15 European countries, L'OrA[c]al Group has extended the partnership to include its media buying business in...
The Week; SMG shuffle may lead to Klues rise.(Briefs)(Starcom MediaVest Group)
- 2004-08-09
The management shuffle last week at Starcom MediaVest Group, Chicago, appears to clear the way for CEO Jack Klues, 49, to take a bigger role at parent Publicis Groupe. Renetta McCann, the CEO of Publicis Groupe's Starcom North America, last week was promoted to CEO of...
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