BNET Industries
Last Fiscal Year Sales:$25.5B
- Public
- FR
Dow Jones Description
Shouting it out from worldwide rooftops! Publicis Groupe, S.A. (NYSE: PUB (ADR); Euronext Paris: FR0000130577 ) is the second largest advertising and fourth largest media services companies in the world. It provides services such as creative advertising, media and campaign planning, marketing, and public relations. Some of its brands are Leo Burnett, Publicis, and Saatchi & Saatchi, and its clients include Coca-Cola, Hewlett-Packard, Procter & Gamble. Founded in 1926 and based in Paris, France, this A4,1 billion company employs about 36,000 people. In fiscal 2005 additions to the company included eventive, the leader in event communications in Austria and Germany, which is joining Publicis Events Worldwide; Solutions, the number-one marketing service agency in India; and PharmaConsult, a leader for healthcare communications in Spain. Acquisitions also included a majority interest in Freud Communications, a leading public relations agency in the UK. In April 2006 the company acquired an additional 21% stake, raising the total to 51%, in Capital MS&L, an international financial communications firm. .
Number of Employees 45,000
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
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2nd UPDATE: Publicis Sees Better 4Q, Return To Growth In '10
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UPDATE: 4 Big Ad Agencies Back Microsoft-Yahoo Search Pact
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Publicis Groupe Finalizes Acquisition Of Razorfish
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Publicis Buys Unilever's French CRM Program
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Publicis to Buy Microsoft's Razorfish
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Razorfish Sale, Microhoo Conditions
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Publicis Groupe to Acquire Razorfish from Microsoft
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Ad CEOs Say Bottom Seems at Hand
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EARNINGS PREVIEW: European Media Agencies Face Trough In 2Q
News & Analysis
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publicis groupe s.a. - All News and Analysis
Integration Shuffle: Razorfish's Kinsella Tapped As Digitas' North American President
Razorfish Chief Innovation Officer Colin Kinsella is being moved over to Digitas as part of Publicis Groupe digital hub VivaKi’s ongoing efforts to integrate the two interactive shops. Kinsella will serve as president of Digitas North America, a post that has been vacant since Laura Lang was named...
Earnings: Publicis Groupe Declares Downturn Over, Restates Digital Ambitions
Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising group Publicis the ad spend downturn is over. In its Q309 earnings release pdf on Tuesday, the company declared that the ad market reached its lowest point...
Publicis' Levy Sees Growth by Mid-2010
Maurice LevyPublicis Groupe said organic revenue dropped 7.4 percent in the third quarter, but CEO Maurice Levy predicted the company would begin experiencing organic revenue growth in the middle of next year, becoming the first industry executive to say a recovery has started. "The advertising market is starting its recovery, which...
Two Razorfish Vets Head Back To Microsoft
A little more than a week after Microsoft’s $530 million sale of Razorfish to Publicis Groupe closed, two 10-year veterans of the digital shop are heading back to the agency’s former parent company, AdAge reports. Jeff Lanctot (pictured, left), Razorfish’s chief strategy officer, will take on a role that...
Razorfish Execs Leave for Microsoft After Publicis Deal
by Michael Learmonth Published: October 23, 2009 NEW YORK (AdAge.com) -- As Razorfish is absorbed into Publicis Groupe, two top execs won't be coming along for the ride. Razorfish Chief Strategy Officer Jeff Lanctot and Managing Director Jim Watson, two 10-year veterans of the digital shop, are leaving for Microsoft,...
Microsoft, Yahoo Deal Approved By Microsoft Beneficiary
Microsoft and Yahoo's search-and-advertising agreement received a thumbs-up from the American Association of Advertising Agencies AAAA, which includes Publicis Groupe S.A., which just finalized a deal to acquire Microsoft subsidiary Razorfish for $286.8 million and 6.5 million shares of stock. The U.S. Department of Justice is conducting an antitrust evaluation...
Advertising agencies call on DoJ to allow Microsoft Yahoo deal
Microsoft's proposed search engine alliance with Yahoo has won support from the heads of four of the world's biggest advertising agencies, who said the deal would "enhance competition". The heads of Publicis Groupe, WPP, Interpublic and Omnicom signed a letter of support from Nancy Hill, CEO of the American Association...
Publicis Groupe's Digital Media Investment Chief Tim Hanlon Signs Off
French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm; Mediapost reports that he’s leaving the company at the end of the month. The news comes...
Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company
Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...
Mars-Wrigley calls £63m media pitch
The review aims to consolidate the business into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review comes in the wake of Mars-Wrigley's appointment of the Publicis Groupe-owned MediaVest to its $550 million US media planning and buying account in...
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