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- Publicis buys digital agency in Brazil
- Publicis Groupe is strengthening its foothold in South America with the acquisition of Brazilian digital ad firm, Tribal. The agency will become part of Digitas, the digital marketing firm that Publicis bought for USD1.3bn in early 2007. "Brazil is poised...
- Articles 2008-11-19
- Publicis Groupe acquires Chinese advertising agency
- French marketing conglomerate Publicis Group is acquiring W&K Communications, a full service advertising agency based in Beijing. Publicis is renaming the agency Leo Burnett W&K Beijing Advertising Co. Publicis Groupe is aiming to expand its operations within the Asia Pacific region. by Jeremy Collum
- Articles 2008-12-02
Additional Resources
- Publicis Groupe S.A. Forms Collaborative Marketing Unit
- Business Editors NEW YORK--BUSINESS WIRE--July 16, 2001 Publicis Groupe S.A. today announced the formation of Collaborative Marketing Worldwide CMW to assist Publicis Groupe agencies in providing its unique collaborative marketing service to clients. Collaborative marketing, a new and growing category of marketing service, is a strategic business...
- Research articles 2001-07-16
- ViTrue, Inc. Partners With Publicis Groupe's Denuo
- ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced a partnership with Denuo, the media futures consulting practice of the world's fourth largest communications company, Publicis Groupe (Euronext Paris: FR0000130577) (NYSE: PUB). Under the agreement, ViTrue and Denuo will work together to bring the power of user-created...
- Research articles 2006-07-26
- U.S. buoys revenue: Publicis, Aegis '03 results strong.(News)(Publicis Groupe S.A.)(Aegis Group PLC)
- Byline: MERCEDES M. CARDONA European ad companies Publicis Groupe and Aegis Group posted strong results for 2003 and anticipated a strong 2004, thanks in large part to the contribution of the U.S. market. Publicis reported a modest increase in net income and...
- Research articles 2004-03-15
- Publicis looks ahead.(Publicis Groupe S.A.)
- While late August isn't known for being especially news-heavy on Madison Avenue, a series of recent moves at powerhouse agency Publicis Groupe signals big changes in the way advertising agencies plan, buy and even invest in media. Agencies have been using the...
- Research articles 2005-09-05
- Ex-Publicis executive keeps pay coming in; $3.5 million in contracts with firm, Leo Burnett.(News)(Publicis Groupe S.A.)
- Byline: JAMES B. ARNDORFER Roger A. Haupt resigned as president and chief operating officer of Publicis Groupe SA in December. But that won't stop him from drawing $3.5 million in paychecks over the next five years from the advertising agency holding company and its...
- Research articles 2005-07-11
- Birth of a media-buying behemoth.(Publicis Groupe S.A., Bcom3 Group Inc.)(Brief Article)
- The marriage of Publicis Groupe and Bcom3 Group unites a pair of the most successful and competitive media networks in the business. It also creates the world's second-largest media-buying group, which will control about 12% of worldwide ad spending. Publicis-controlled Zenith Optimedia Group currently...
- Research articles 2002-03-11
- Haier taps Saatchi for Games work.(Qingdao Haier Refrigerator Company Ltd. selected Saatchi & Saatchi)(Publicis Groupe S.A. opening its facility in China)(Brief Article)
- Byline: Normandy Madden [Shanghai, China] China's most ambitious aspiring global brand, home-appliance maker Haier Group, has appointed Saatchi & Saatchi to handle corporate marketing surrounding its national sponsorship of the 2008 Olympic Games in Beijing, following a pitch including Ogilvy & Mather and...
- Research articles 2005-12-12
- Publicis Groupe Reforms to Focus on Digital, Teams Up With Yahoo
- While the continuing online stumbling of the BDAs Big Dumb Agencies is always amusing, it does my heart good to know that they still can read the writing on the wall from time to time. Yesterday, French ad giant Publicis Groupe announced they'd be starting a new digital arm, VivaKi....
- Blog posts 2008-06-27
- Through Publicis Groupe's Financial Looking Glass
- Publicis Groupe released its third quarter earnings results this week and most of the coverage focused on the company's 1.5 percent decline in revenues, to $1.1 billion. Those reports, however, don't give the full flavor of the baffling way in which the French report their numbers. A...
- Blog posts 2008-10-31
- Publicis Groupe's Digital Media Investment Chief Tim Hanlon Signs Off
- French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm; Mediapost reports that he’s leaving the company at the end of the month. The news comes...
- External links 2009-10-15
- PROFILE OF THE WEEK: Publicis Groupe.(Brief Article)
- Publicis Groupe became a component company of the Ad Age/Bloomberg AdMarket 50 Index last week. One of nine publicly traded advertising/marketing services companies in the index, Publicis takes the place previously held by Saatchi & Saatchi, which was acquired by Publicis this month. As part of...
- Research articles 2000-09-18
- Publicis Groupe Media Chooses SPSS Software for Statistical Consolidation; One of World's Largest Brand Communications Groups
- CHICAGO -- SPSS Inc. (NASDAQ:SPSS), a leading worldwide provider of predictive analytics software, today announced that Publicis Groupe Media, a media consultancy subsidiary of the Publicis Groupe, has purchased SPSS predictive analytics software for statistical analysis across its U.S. organization.
- Research articles 2006-01-26
- Publicis Groupe buys digital-marketing agency Razorfish from Microsoft for $530 million
- In a move that will generate 25% of Publicis Groupe's revenue from digital, the holding company will buy Razorfish, the digital-marketing agency owned by Microsoft since 2007, in a cash and stock deal worth about $530 million, according to AdAge.com. As a result, Amnesia Razorfish, Sydney will become part of...
- News items 2009-08-09
- French Advertising Firm Publicis Buys into Miami Agency.
- By Michele Chandler, The Miami Herald Knight Ridder/Tribune Business News Mar. 20--Sanchez & Levitan, a Miami advertising and public relations agency, has sold a 49 percent interest of the company to the French advertising firm Publicis, part of the Publicis Groupe S.A....
- Research articles 2001-03-20
- Late News; Miller taps Crispin for Genuine Draft work.(advertising of Miller Brewing Co. by Crispin Porter and Bogusky)(Procter & Gamble Co. stops Body Spray advertising)(Graceann Bennett resigns from Publicis Groupe S.A.)
- [Milwaukee] SABMiller's Miller Brewing Co. has tapped MDC Partners-backed Crispin, Porter & Bogusky, Miami, for a project for Miller Genuine Draft, according to executives familiar with the matter. Miller is trying to figure out ways to turn arou [Milwaukee] SABMiller's Miller Brewing Co. has tapped MDC...
- Research articles 2005-06-13
- Microsoft, Yahoo Deal Approved By Microsoft Beneficiary
- Microsoft and Yahoo's search-and-advertising agreement received a thumbs-up from the American Association of Advertising Agencies AAAA, which includes Publicis Groupe S.A., which just finalized a deal to acquire Microsoft subsidiary Razorfish for $286.8 million and 6.5 million shares of stock. The U.S. Department of Justice is conducting an antitrust evaluation...
- News items 2009-10-20
- Publicis' Levy Sees Growth by Mid-2010
- Maurice LevyPublicis Groupe said organic revenue dropped 7.4 percent in the third quarter, but CEO Maurice Levy predicted the company would begin experiencing organic revenue growth in the middle of next year, becoming the first industry executive to say a recovery has started. "The advertising market is starting its recovery, which...
- News items 2009-10-27
- Publicis Groupe to buy Microsoft's Razorfish
- French advertising group Publicis Groupe SA has agreed to acquire Internet ad agency Razorfish from Microsoft for $530 million in cash and stock.Razorfish will continue to operate Razorfish under its own brand name and continue to serve as Microsoft's "preferred provider" for Internet advertising, the companies announced Sunday in a...
- News items 2009-08-09
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