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What you missed.(Taco Bell Corp. appoints David Ovens as new chief marketing officer)(JWT, Chicago to layoff staff following loss of some Kraft Foods accounts)(Anne Saunders moves to Bank of America Corp. as brand and advertising executive)(Brief article)
For those wondering how Publicis Seattle would handle the $150 million account it inherited from sibling Fallon late last year, here's the answer: Instead of "Live richly,'' Publicis Seattle proposes: "Let's get it done.'' The print, TV an For those wondering how Publicis Seattle would...
Tags: advertisement, Bank of America Corp., brand, Kraft Foods Inc., layoff, Publicis
Research articles 2007-05-07
24: Allison Johnson, Senior VP-corporate marketing, Hewlett-Packard; Ad budget: $899 million.(Special Report: Power Players)(Vice President)(Brief Article)
AGENCY ROSTER INCLUDES: Omnicom's Goodby, Silverstein & Partners, San Francisco. Publicis' Publicis & Hal Riney and ZenithOptimedia, both San Francisco. AGENCY ROSTER INCLUDES: Omnicom's Goodby, Silverstein & Partners, San Francisco. Publicis' Publicis & Hal Riney and ZenithOptimedia, both San Francisco.
Tags: advertisement, Hewlett-Packard Co., Publicis
Research articles 2004-10-04
Late News; Publicis hot favorite for global Samsung review.
[New York] Publicis Groupe is tipped to win Samsung's global review, executives within all three holding company contenders speculated on July 23. Publicis is battling WPP Group and Interpublic Group of Cos., whose Foote Cone & Belding and Initia [New York] Publicis Groupe is tipped to...
Tags: Publicis, Samsung Electronics Co. Ltd.
Research articles 2004-07-26
4: David Pernock, Senior VP-U.S. Pharmaceuticals GlaxoSmithKline; Ad budget: $1.55 billion.(Special Report: Power Players)(Vice President)(Brief Article)
AGENCY ROSTER INCLUDES: Grey Global Group's Grey Healthcare Group and MediaCom; Havas' Arnold McGrath, Euro RSCG Worldwide and MPG; Interpublic's FCB HealthCare, all New York. Publicis' Publicis Mid-America, Dallas; Saatchi & Saatchi, New York. AGENCY ROSTER INCLUDES: Grey Global Group's Grey Healthcare Group...
Tags: advertisement, GlaxoSmithKline Plc., Publicis, WPP
Research articles 2004-10-04
World Economic Forum Awards Seven More Years to Publicis Events Worldwide; Davos Annual Meeting Among Events to be Organized Exclusively by Publicis Events Worldwide
DAVOS, Switzerland & NEW YORK -- As the World Economic Forum opens this year's Annual Meeting in Davos, Switzerland, a new contract with Publicis Events Worldwide was announced extending a consecutive 11-year run with an additional seven years as the event's exclusive organizer. The World Economic Forum also tapped Publicis...
Tags: Publicis
Research articles 2006-01-26
FYI...(advertising contracts)(Brief Article)
Madrid-based Telefonica's cellphone company Telefonica Moviles named Publicis Groupe to launch its Movistar brand in 13 countries. The account will be handled by a dedicated Madrid-based shop formed by the three Publicis agencies that led the pitch: Madrid-based Telefonica's cellphone company Telefonica Moviles named...
Tags: advertisement, Madrid, Publicis, Telefonica
Research articles 2005-04-11
Capital One. (Hot Spots: Accounts).(narrows list of agencies in review to five)(Brief Article)
CAPITAL ONE, whose estimated $140 million-plus account went into review after PUBLICIS GROUPE decided to close incumbent D'ARCY MASIUS BENTON & BOWLES, has narrowed its list of contenders from 10 to five. Besides Publicis's KAPLAN THALER GROUP, CAPITAL ONE, whose estimated $140 million-plus account...
Tags: agency, Capital One Financial Corp., Publicis
Research articles 2003-01-27
General Mills. (Accounts).(moves account to Saatchi & Saatchi)(Brief Article)
GENERAL MILLS has shifted an estimated $120 million in billings to PUBLICIS GROUPE's SAATCHI & SAATCHI, New York, in the latest fall-out from the recent Publicis acquisition of BCOM3 GROUP. GREEN GIANT, PILLSBURY and PROGRESSO are among the Gen GENERAL MILLS has shifted an...
Tags: General Mills Inc., Publicis
Research articles 2002-11-18
Ford threatens Y&R: Publicis is a problem ;Sacre bleu! Top client says it expects exclusivity; stance gives WPP/sharp edge in acquisition talks.(Brief Article)
Young & Rubicam's largest client, Ford Motor Co., is likely to hit the road if the advertising company is acquired by Publicis. That possibility could be enough to scuttle a deal--and drive Y&R into the arms of WPP Group. Young & Rubicam's largest client,...
Tags: acquisition, Ford Motor Co., Publicis, Young & Rubicam
Research articles 2000-05-01
28: Ashley McEvoy, VP-marketing, McNeil Consumer & Specialty Pharmaceuticals Johnson & Johnson; Ad budget: $581 million.(Special Report: Power Players)(Vice President)(Brief Article)
AGENCY ROSTER INCLUDES: Interpublic's Alchemy and Deutsch, both New York. Publicis' Conill, New York. AGENCY ROSTER INCLUDES: Interpublic's Alchemy and Deutsch, both New York. Publicis' Conill, New York.
Tags: advertisement, Interpublic, Johnson & Johnson, Publicis
Research articles 2004-10-04
Cut to the Chase.(Sprint Corp. contracts with Publicis and Hal Riney Co.)(Intel Corp. contracts with McCann-Erickson Inc.)
Company: Sprint, Overland Park, Kan. Agency: Publicis & Hal Riney, San Francisco Market: Mobile executives Chase: Sprint puts its mobile broadband card to the torture test in a well-choreographed spot that lets the product ride to the rescue. The Company: Sprint, Overland Park, Kan. Agency: Publicis...
Tags: car, insurance, Intel Corp., mobile, mobile broadband, Publicis, Sprint Communications
Research articles 2006-08-14
27: Michael Linton, Exec VP-consumer and brand marketing, and chief marketing officer Best Buy Co. Ad budget: $838 million.(Special Report: Power Players)(Vice President)(Brief Article)
AGENCY ROSTER INCLUDES: Publicis' Starcom, Chicago. Avenue A, Seattle. Digitas, Chicago. La Comunidad, Miami Beach, Fla. AGENCY ROSTER INCLUDES: Publicis' Starcom, Chicago. Avenue A, Seattle. Digitas, Chicago. La Comunidad, Miami Beach, Fla.
Tags: advertisement, Best Buy Co. Inc., brand, Publicis
Research articles 2004-10-04
14: John Stratten, VP-chief marketing officer, Verizon Wireless; Ad budget: $1.18 billion.(Special Report: Power Players)(Vice President)(Brief Article)
AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson Worldwide and Universal McCann, both New York. Publicis' Verizon Media at Zenith, New York. Interpublic-backed GlobalHue, Southfield, Mich. Viva Partnership, Miami. AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson Worldwide and Universal McCann, both New York. Publicis' Verizon ...
Tags: advertisement, Interpublic, Publicis, Verizon Wireless
Research articles 2004-10-04
23: Marc Lefar, Chief marketing officer, Cingular Wireless; Ad budget: $940 million.(Special Report: Power Players)(Brief Article)
AGENCY ROSTER INCLUDES: Omnicom's BBDO Worldwide, Atlanta and New York; Targetbase, Irving, Texas; OMD Worldwide, Atlanta and New York. Publicis' Relay, Chicago. WPP's Mendoza Dillon & Asociados, Irvine, Calif. Ant Farm Interactive, Atlanta. AGENCY ROSTER INCLUDES: Omnicom's BBDO Worldwide, Atlanta and New York;...
Tags: advertisement, Cingular Wireless, Publicis, Relay, WPP
Research articles 2004-10-04
10: James Lentz, Group VP-marketing, Toyota Division Toyota Motor Sales USA; Ad budget: $1.26 billion.(Special Report: Power Players)(Brief Article)
AGENCY ROSTER INCLUDES: Publicis' Burrell Communications Group, Chicago; Conill and Saatchi & Saatchi, Torrance, Calif. Ground Zero, Marina del Rey, Calif. AGENCY ROSTER INCLUDES: Publicis' Burrell Communications Group, Chicago; Conill and Saatchi & Saatchi, Torrance, Calif. Ground Zero, Marina del Rey, Calif.
Tags: advertisement, Publicis, Toyota Motor Corp.
Research articles 2004-10-04
22: Mark Addicks, Chief marketing officer, General Mills; Ad budget: $956 million.(Special Report: Power Players)(Brief Article)
AGENCY ROSTER INCLUDES: Interpublic's Campbell Mithun and Zentropy Partners, both Minneapolis; Casanova Pendrill Publicidad, Costa Mesa, Calif. Publicis' Arc, Saatchi & Saatchi and Zenith Media, all New York; Burrell Communications Group, Chicago AGENCY ROSTER INCLUDES: Interpublic's Campbell Mithun and Zentropy Partners, both Minneapolis; Casanova Pendrill...
Tags: advertisement, General Mills Inc., Interpublic, Publicis
Research articles 2004-10-04
6: Larry Light, Exec VP-global chief marketing officer McDonald's Corp. Ad budget: $1.37 billion.(Special Report: Power Players)(Vice President)(Brief Article)
AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide, Chicago; Tribal DDB and OMD Worldwide, both New York. Publicis' Leo Burnett USA and Burrell Communications Group, both Chicago. Omnicom-backed Del Rivero Messianu DDB, AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide,...
Tags: advertisement, Leo Burnett, McDonald's Corp., Publicis
Research articles 2004-10-04
18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)
AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter Thom AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding ...
Tags: advertisement, Interpublic, Kraft Foods Inc., Leo Burnett, Publicis, WPP
Research articles 2004-10-04
21: Kim Kosak, General director-Advertising and sales promotion, Chevrolet General Motors Corp. Ad budget: $995 million.(Special Report: Power Players)(Brief Article)
AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and General Motors Mediaworks, both Warren, Mich. Publicis' General Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral Gables, Fla. AGENCY ROSTER INCLUDES: Interpublic's Campbell-Ewald and General Motors Mediaworks, both Warren, Mich. Publicis' General Motors Planworks, Detroit. Interpublic-backed Accentmarketing, Coral...
Tags: advertisement, Chevrolet, General Motors Corp., Interpublic, Publicis, sales, sales promotion
Research articles 2004-10-04
12: Gary Rodkin, Chairman-CEO, PepsiCo Beverages & Foods PepsiCo; Ad budget: $1.21 billion.(Special Report: Power Players)(Brief Article)
AGENCY ROSTER INCLUDES: Omnicom's BBDO Worldwide, Atmosphere BBDO, Spike DDB and OMD Worldwide, all New York; Dieste Harmel & Partners, Dallas; Element 79 Partners, Chicago; GSD&M, Austin, Texas; TracyLocke, Dallas. Publicis' Fallon Worldwide AGENCY ROSTER INCLUDES: Omnicom's BBDO Worldwide, Atmosphere BBDO, Spike DDB and OMD...
Tags: advertisement, beverage, food, PepsiCo, Publicis, WPP
Research articles 2004-10-04
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