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28 Resources for

publicity

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Don't Be Like Nicole Kidman's Publicist: I know that all publicity is good publicity for Hollywood starlets. The worst thing is to be forgotten. So marriages, divorces, rehab, tantrums -- they're all good. Grist for the mill. BUT -- all publicity is not good publicity for Hollywood flacks. Hollywood PR people should be...; Tags: Jon Greer, Manufacturing, Food & Beverage, Nicole Kidman, Publicity; Blog posts 2008-03-07
PR Expert Kathy Johnson: Why Smaller Messages Are Better: Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking...; Tags: Public Relations, Benefit, Publicity, Entrepreneur, Management, Strategy, Branding, Strategic Planning, Message, Corporate Communications, Marketing; Videos 2007-10-07
Brands Get The Blame: Is all publicity good publicity? Studies show that people do buy with their conscience and brand owners are proactively starting to take notice. The more astute companies had already recognized their shortcomings long before Seattle and some had even taken bad publicity and turned it into competitive advantage, enhancing their...; Tags: Brand, Interbrand, Publicity, Branding, Marketing; White papers 2001-06-25
Three Techniques For Generating Publicity For Your Business: When your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities...; Tags: Technique, Publicity, Bestmanagementarticles.com, Public Relations, Productivity, Marketing, Corporate Communications; White papers 2007-08-29
Do-It-Yourself Public Relations: 'Advertising is what you pay for. Publicity is what you pray for.' What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You...; Tags: Advertisement, Publicity, Davis Virtual Assistance, Public Relations, Marketing, Corporate Communications; White papers 2009-01-01

Staging Publicity Or A Public Event: Sometimes it takes something big, entertaining and public to generate media interest. There are definitely occasions where a publicity event is the best way to launch a product or business, publicize an event or kick off some public "Buzz" to fueled a marketing or publicity campaign. This paper gives some...; Tags: Event, Publicity, Associated Content, Public Relations, Marketing, Corporate Communications; White papers 2007-02-01
The Big Bang Publicity Campaign: A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you're not sure why you should seek fame, consider fortune because the two go hand in hand. Fame will bring your business into the forefront of your target audience faster than any advertising campaign...; Tags: Fame, Big Bang, Publicity; White papers 2006-06-20
The Increasing Power Of Publicity: Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities - and that can lead to missed marketing chances.; Tags: Publicity, Palo Alto Software, Entrepreneurship, Marketing Research, Management, Marketing; White papers 2009-01-01
Product Publicity & Business Publicity - Market To The Media First: When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...; Tags: Media, Publicity, Palo Alto Software, Entrepreneurship, Sales Channel, Marketing Research, Advertising & Promotion, Management, Sales, Marketing; White papers 2009-01-01
Implementing A Successful Publicity Campaign: There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. PR is much...; Tags: Business, Publicity, Palo Alto Software, Public Relations, Entrepreneurship, Internet, Marketing, Corporate Communications, Management; White papers 2009-01-01
Publicity Campaigns: How Many Hours? How Many Months?: When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity...; Tags: Publicity, Palo Alto Software, Entrepreneurship, Web Site Development, Web Technology, Recruitment & Selection, Management, Internet, Human Resources, Workforce Management; White papers 2009-01-01
Publicity Outside Your City: We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when...; Tags: Publicity, Palo Alto Software, Internet; White papers 2009-01-01
5 Easy Ways To Generate PR Stories For Your Business: Free publicity is a valuable credible way to promote your business. And the hardest thing about getting it is coming up with a great idea in the first place. See, you won't get publicity without a great story idea that catches the attention of journalists. They are the ones who...; Tags: Publicity, Bytestart, Public Relations, Marketing, Corporate Communications; White papers 2009-01-01
How To Discover Your Media Niche And Use Targeted Publicity To Build Your Business: Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at...; Tags: Phone, Media, Publicity, Bestmanagementarticles.com, Telecom & Utilities, Advertising & Promotion, Marketing; White papers 2008-04-06
How To Discover Your 'Media Niche' And Use Targeted Publicity To Build Your Business: Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe that you simply...; Tags: Phone, Media, Publicity, Bestmanagementarticles.com, Public Relations, Advertising & Promotion, Telecom & Utilities, Marketing, Corporate Communications; White papers 2008-06-01
Public and Media Relations: Public relations are conducted through the media, that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said....; Tags: Media, Publicity, Advertising & Promotion, Public Relations, Marketing, Corporate Communications; White papers
New Product Marketing: Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on a local, national or international scale. You can introduce a new product to thousands, even millions of people literally overnight and gain valuable new product...; Tags: Publicity, Product Marketing, Marketing Research, Marketing; White papers 2003-08-31
Getting Publicity: Making Press Releases Work: Publicity is often referred to as "free advertising," a slight misnomer because it takes time and money to do publicity right. Still, an effective press release campaign can cost considerably less than advertising, and editorial coverage is often viewed by customers as more credible than advertising. Read the article to...; Tags: Advertisement, Publicity, SeaBird Associates; White papers 2002-01-01
A Valuable Business Strategy: This article is designed to give you some insights into how publicity works and some tips to make it work for you. Publicity is not intended to replace advertising, but to support it. Paid media delivers a specific message, in the space you purchase, on a set schedule. An ad...; Tags: Advertisement, Publicity, Business Strategy, Dave Dolak, Marketing Research, Marketing; White papers 2000-01-01
Will a Press Release Really Help My Business?: It is a known fact that a company or organization's visibility will increase with powerful publicity. Publicizing a business, a website, you or your products will help increase the value of each to you and your whole target audience. The idea is that publicity will bring the news of your...; Tags: Publicity, Dave Dolak, Productivity, Web Site Development, Web Technology, Internet; White papers 2001-01-01