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- Public and Media Relations
- Public relations are conducted through the media, that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said....
- White papers
- publicity: The Tightwad Marketing Secret Weapon
- A person can spend his or her marketing budget buying advertising. Or, the person can use publicity to promote his or her small business in the media for free! All it takes, is some time and effort. Publicity consists of news stories about a person and his or her business...
- White papers
- How to Get publicity for Your Home-Based Business
- For those that have decided that the business path they have chosen has potential, the next step is letting as many people as possible to know about it. That is where publicity comes in. For those that have decided that the business path they have chosen has potential, the next...
- White papers
- Don't Be Like Nicole Kidman's Publicist
- I know that all publicity is good publicity for Hollywood starlets. The worst thing is to be forgotten. So marriages, divorces, rehab, tantrums -- they're all good. Grist for the mill. BUT -- all publicity is not good publicity for Hollywood flacks. Hollywood PR people should be...
- Blog posts 2008-03-07
- publicity Can Be A Profitable New Product Marketing Strategy
- Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on a local, national or international scale. With publicity, you can introduce a new product to thousands, even millions of people literally overnight and gain valuable...
- White papers 2007-12-01
- PR Expert Kathy Johnson: Why Smaller Messages Are Better
- Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking...
- Videos 2007-10-07
- How to Become Media-Savvy
- As a former journalist and now PR consultant who helps small businesses get desirable publicity, the author has discovered that few entrepreneurs understand what it takes to get publicity - a powerful, fun and free source of new customers. In fact, publicity is incredible for a variety of reasons. A...
- White papers 2004-09-20
- New Product Marketing
- Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on a local, national or international scale. You can introduce a new product to thousands, even millions of people literally overnight and gain valuable new product...
- White papers 2003-08-31
- What’s It Worth? publicity Metrics Reconsidered
- There are several ways to measure publicity value, but they largely ignore the process of persuasion and the credibility of a journalist’s independent assessment. This paper examines publicity metrics and arrives at an approach for measuring value. It is not the answer, but it is a pragmatic system built on...
- White papers 2003-01-01
- Marketing To And Through The Media
- Publicity is the most powerful advertising tool as it is more impactful, more far-reaching, and far more credible than advertising but it is one that is the least effectively used. A news release sent to the general media often gets easily lost in a sea of others. However the paper...
- White papers 2003-01-01
- Tiger Woods - The Use of Celebrity Images In Works of Art: The Right of publicity v. The First Amendment
- The likeness of a well-known public figure is a powerful image. Just as advertisers want their products associated with the image of these public figures, artists have use of these images to convey their ideas. An individual's rights of privacy and publicity in the use of their likeness are...
- White papers 2002-10-01
- Getting publicity: Making Press Releases Work
- Publicity is often referred to as "free advertising," a slight misnomer because it takes time and money to do publicity right. Still, an effective press release campaign can cost considerably less than advertising, and editorial coverage is often viewed by customers as more credible than advertising. Read the article to...
- White papers 2002-01-01
- publicity Campaigns: How Many Hours? How Many Months?
- When it comes to generating publicity for a product, business or Web site, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful...
- White papers 2001-08-20
- Brands Get The Blame
- Is all publicity good publicity? Studies show that people do buy with their conscience and brand owners are proactively starting to take notice. The more astute companies had already recognized their shortcomings long before Seattle and some had even taken bad publicity and turned it into competitive advantage, enhancing their...
- White papers 2001-06-25
- Will a Press Release Really Help My Business?
- It is a known fact that a company or organization's visibility will increase with powerful publicity. Publicizing a business, a website, you or your products will help increase the value of each to you and your whole target audience. The idea is that publicity will bring the news of your...
- White papers 2001-01-01
- publicity is High-Yield Investment For Businesses
- The amount of money one has to spend on advertising doesn't come close to the multi-million dollar ad budgets of large corporations. But even if one is working on a shoestring, their marketing efforts can be greatly enhanced by strategic editorial publicity. Published articles that incorporate information about one's products...
- White papers 2000-05-08
- A Valuable Business Strategy
- This article is designed to give you some insights into how publicity works and some tips to make it work for you. Publicity is not intended to replace advertising, but to support it. Paid media delivers a specific message, in the space you purchase, on a set schedule. An ad...
- White papers 2000-01-01
Additional Resources
- Prime Yourself for publicity
- When it comes to putting together one's initial business plan or making out annual marketing budget, the amount of money one allocate toward "marketing supportives" can make a big difference in the success of your company's impending public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don't realize that...
- White papers 2001-04-16
- I can't afford a Public Relations Campaign, can I?
- Most entrepreneurs, small businesses, owners and inventors want to hire someone to launch publicity campaign professionally, but can’t afford it. An informal survey among entrepreneurs and business owners who have found that due to their lack of information or knowledge on the topic, many businesses typically overestimate or over budget...
- White papers 2003-01-01
- Never Stoop to Conquer
- In a previous marketing job, I was shocked when a publicly-traded company started to deposition against us (a brand spanking new software startup) in their product messaging ... and mention us by name in publicity opportunities.As an established player in your industry, you never have anything to gain by swatting...
- Blog posts 2007-07-25
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