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	<title><![CDATA[publicity Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/publicity.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to publicity]]></description>
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	<language>en-us</language>
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		<title><![CDATA[J.C. Penney Mango Deal Challenges H&M, Links to Young Women (even Scarlett Johannson)]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10005554/jc-penney-mango-deal-challenges-hm-links-to-young-women-even-scarlett-johannson/]]></link>
		<description><![CDATA[By Fall 2011, MNG by Mango departments will operate in 600 J.C. Penney locations. It also intends major advertising support, and the fact that Mangoâ€™s current spokesmodel is actress Scarlett Johansson wonâ€™t hurt J.C. Penneyâ€™s chances of getting additional publicity for the move. by Mike Duff]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 07 Dec 2009 02:09:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[Women]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/gender+and+diversity.html"><![CDATA[Gender And Diversity]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
	</item>
	<item>
		<title><![CDATA[American Apparel Turns Out to Be Vulnerable After All]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10002911/waves-get-rougher-for-american-apparel/]]></link>
		<description><![CDATA[Retailer American Apparel -- no stranger to controversy -- is finding itself in a sales slump that could be tougher to overcome than the other strange dilemmas it seems to face regularly. While the retailer continues to push aggressive expansion plans that have won it plaudits in the past, that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Jul 2009 17:04:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/ian+ritter.html"><![CDATA[Ian Ritter]]></category>
	</item>
	<item>
		<title><![CDATA[Do-It-Yourself Public Relations]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=973219]]></link>
		<description><![CDATA['Advertising is what you pay for. Publicity is what you pray for.' What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/davis+virtual+assistance.html"><![CDATA[Davis Virtual Assistance]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[The Increasing Power Of Publicity]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=988303]]></link>
		<description><![CDATA[Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities - and that can lead to missed marketing chances. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/palo+alto+software.html"><![CDATA[Palo Alto Software]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Product Publicity & Business Publicity - Market To The Media First]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=988313]]></link>
		<description><![CDATA[When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/palo+alto+software.html"><![CDATA[Palo Alto Software]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Implementing A Successful Publicity Campaign]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=988319]]></link>
		<description><![CDATA[There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. PR is much...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/palo+alto+software.html"><![CDATA[Palo Alto Software]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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	<item>
		<title><![CDATA[Publicity Campaigns: How Many Hours? How Many Months?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=988325]]></link>
		<description><![CDATA[When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/palo+alto+software.html"><![CDATA[Palo Alto Software]]></category>
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		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Publicity Outside Your City]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=988327]]></link>
		<description><![CDATA[We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/palo+alto+software.html"><![CDATA[Palo Alto Software]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[5 Easy Ways To Generate PR Stories For Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1143209]]></link>
		<description><![CDATA[Free publicity is a valuable credible way to promote your business. And the hardest thing about getting it is coming up with a great idea in the first place. See, you won't get publicity without a great story idea that catches the attention of journalists. They are the ones who...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/bytestart.html"><![CDATA[Bytestart]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Don't Believe The 7 Publicity Myths]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=972925]]></link>
		<description><![CDATA[Publicity and advertising are the same. Advertising is exposure that you pay for. You control the exact message and, if you're willing to pay extra, the placement of the ad. Publicity is free, unless you are working with a publicist. Even so, the cost of hiring one is much less...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 03 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/bestmanagementarticles.com.html"><![CDATA[Bestmanagementarticles.com]]></category>
	</item>
	<item>
		<title><![CDATA[How To Discover Your 'Media Niche' And Use Targeted Publicity To Build Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=972939]]></link>
		<description><![CDATA[Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe that you simply...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/bestmanagementarticles.com.html"><![CDATA[Bestmanagementarticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[How To Discover Your Media Niche And Use Targeted Publicity To Build Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=972953]]></link>
		<description><![CDATA[Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 06 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Don't Be Like Nicole Kidman's Publicist]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=178]]></link>
		<description><![CDATA[I know that all publicity is good publicity for Hollywood starlets. The worst thing is to be forgotten. So marriages, divorces, rehab, tantrums -- they're all good. Grist for the mill.    BUT -- all publicity is not good publicity for Hollywood flacks. Hollywood PR people should be...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 07 Mar 2008 10:56:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://resources.bnet.com/topic/nicole+kidman.html"><![CDATA[Nicole Kidman]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
	</item>
	<item>
		<title><![CDATA[PR Expert Kathy Johnson: Why Smaller Messages Are Better]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-168804.html]]></link>
		<description><![CDATA[Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Sun, 07 Oct 2007 22:38:31 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[Benefit]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.html"><![CDATA[Entrepreneur]]></category>
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		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Three Techniques For Generating Publicity For Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=972969]]></link>
		<description><![CDATA[When your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 29 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/technique.html"><![CDATA[Technique]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/bestmanagementarticles.com.html"><![CDATA[Bestmanagementarticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Staging Publicity Or A Public Event]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=973851]]></link>
		<description><![CDATA[Sometimes it takes something big, entertaining and public to generate media interest. There are definitely occasions where a publicity event is the best way to launch a product or business, publicize an event or kick off some public "Buzz" to fueled a marketing or publicity campaign. This paper gives some...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/event.html"><![CDATA[Event]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/associated+content.html"><![CDATA[Associated Content]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[The Big Bang Publicity Campaign]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=984451]]></link>
		<description><![CDATA[A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you're not sure why you should seek fame, consider fortune because the two go hand in hand. Fame will bring your business into the forefront of your target audience faster than any advertising campaign...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 20 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fame.html"><![CDATA[Fame]]></category>
		<category domain="http://resources.bnet.com/topic/big+bang.html"><![CDATA[Big Bang]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
	</item>
	<item>
		<title><![CDATA[How to Become Media-Savvy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242491]]></link>
		<description><![CDATA[As a former journalist and now PR consultant who helps small businesses get desirable publicity, the author has discovered that few entrepreneurs understand what it takes to get publicity - a powerful, fun and free source of new customers. In fact, publicity is incredible for a variety of reasons. A...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 20 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[New Product Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51883]]></link>
		<description><![CDATA[Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on a local, national or international scale. You can introduce a new product to thousands, even millions of people literally overnight and gain valuable new product...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 31 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[What’s It Worth? Publicity Metrics Reconsidered]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64247]]></link>
		<description><![CDATA[There are several ways to measure publicity value, but they largely ignore the process of persuasion and the credibility of a journalist's independent assessment. This paper examines publicity metrics and arrives at an approach for measuring value. It is not the answer, but it is a pragmatic system built on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/journalist.html"><![CDATA[Journalist]]></category>
		<category domain="http://resources.bnet.com/topic/publicity.html"><![CDATA[Publicity]]></category>
		<category domain="http://resources.bnet.com/topic/publicity+metric.html"><![CDATA[Publicity Metric]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
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