pubmatic

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Q4: Web Ad Economy Enters Recession; Display Ad Prices Decline

Pubmatic's survey of online advertising prices shows that the web advertising economy entered recession in the fourth quarter of 2008. Prices for display ads online declined in Q4, the company reported. In addition, there was: a significant decline in Q4 2008 online display ad pricing compared to Q4 2007...

Tags: Advertisement, Recession, Pricing Strategy, Online Advertising, Pubmatic, Jim Edwards

Blog posts 2009-01-19

Additional Resources

Rubicon's Frank Addante: "The audience is now all online."

Over at Adotas, a Q&A  with Rubicon founder Frank Addante about Rubicon and the state of online advertising. Unsurprisingly, he sees online as the safe bet in the coming years. From the article: ADOTAS: How do you think the softening economy will affect online advertising? ...

Tags: Brand Advertising, Advertisement, Brand, Network, Online Advertising, Rubicon, Social Networking, Branding, Online Communications, Marketing, Advertising & Promotion, Jake Swearingen

Blog posts 2008-07-31

Online Ad Rates Plummet YoY, Stabilize QoQ

Marketing Charts submits: The fourth quarter of 2008 reflected a 48% decline in online display ad pricing compared with the same period in 2007, across all verticals, regardless of website size, according to ad optimization firm PubMatic’s AdPrice Index for Q4 2008, writes MarketingVOX. by Marketing...

Tags: Internet, Marketing Charts, Google Inc., Yahoo! Inc.

External links 2009-01-15

Online Ad Prices Rise 35% in H1 2009

Marketing Charts submits: Ad pricing levels for online publishers have increased 35% since the beginning of 2009 and may be on the path to recovery after a record-low year in 2008, according to a preliminary analysis by PubMatic. by Marketing Charts

Tags: Internet, Marketing Charts, Google Inc., Yahoo! Inc.

External links 2009-07-28

HuffPo CEO Eric Hippeau: 'We Are Now In The Big Leagues'

The news spread quickly, aided by PR and the characteristic web glee anytime an online property appears to be leaving old media in the dust: the September numbers for comScore and Nielsen showed Arianna Huffington and The Huffington Post beating WashingtonPost.com in unique visitors for the first time. Coincidentally,...

Tags: Revenue, Facebook, Advertisement, Washington Post Co., CEO, HuffPo, Advertising, Media & Publishing, Online News, Social Media, Staci D. Kramer

External links 2009-10-19

OPA Ad Effectiveness Study: It's Not That Black and White

Posted by Rajeev Goel on 08.14.09 @ 01:53 PM First, my company, PubMatic, and many others operating in digital media support the OPA, and I do not dispute the findings of its report. It makes perfect sense for brand advertisers to place their advertisements in the surroundings of premium content...

Tags: advertisement, publisher

News items 2009-08-14