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purchasing decision

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Linking Marketing Strategy to Customer Value: Implications for Technology Marketers
Establishing a strong link between customer value requirements and the major value-producing activities of the firm is the foundation on which the delivery of superior customer value is based. For a particular product class, customers often develop expectations about products, brands, and suppliers. These value expectations are then expressed in...
Tags: Marketing Strategy, Purchasing Decision, Customer, Marketing Research, Marketing, Portland State University
White papers 2004-08-19

Additional Resources

Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse ClubsC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was...
Articles 2009-06-08
Research and Markets: New Review of Oracle Hyperion SQR Production Reporting Delivers The Facts You Need To Make A Well-Informed Purchasing Decision
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/c5a6ba/oracle_hyperion_sq) has announced the addition of the "Oracle Hyperion SQR Production Reporting - A Product Review from The OLAP Report" report to their offering. With more than 20 years of history and three changes in ownership over the last 10 years, SQR...
Articles 2008-08-27
The Body Shop: Eco-Shoppers on the Increase in Canada
A new survey released today by ethical beauty retailer, The Body Shop, indicates that in spite of the tough economic climate, ethics are as important as price with today's increasingly eco-conscious consumers. In Canada the findings revealed that 77% of consumers are making more purchasing choices based on the corporate...
Articles 2008-08-27
Salem City Council postpones land purchase
A decision on whether to purchase $3.7 million of land at Battle Creek Golf Course was postponed by Salem City Council on Monday in lieu of acquiring more information. The council was prepared to buy 40 acres of the southern portion of the former golf course, which...
Articles 2008-08-27
NextWorth Announces Easy Upgrade Program for Owners of First Generation Apple iPhones™, Offering Cash Back to Completely Cover Upgrade to 3G Model
Service Simplifies Trade-in Process, Providing Customers an Easy Way to Upgrade and Enough Trade-in Cash to Purchase the 3G iPhoneTM LAWRENCE, Mass. -- NextWorth, a leading player in consumer electronic upgrades and trade-ins, announces its new trade-in service for first generation iPhonesTM, providing enough trade-in cash to fully...
Articles 2008-08-26
Internet Shoppers Depend on Each Other-Marketplace Stories.com Helps
Despite an increasing number of marketing approaches aimed at consumers, shoppers are still most strongly influenced by each other's opinions and put their trust in the recommendations posted by other shoppers when making online purchasing decisions. A surprising Nielsen surveyi found that 61% of consumers polled worldwide said they trusted...
Articles 2008-08-26
PROS Holdings, Inc. Announces Stock Repurchase Program
HOUSTON -- PROS Holdings, Inc. (NYSE:PRO), a leading provider of pricing and revenue optimization science and software, today announced that its Board of Directors has authorized a stock repurchase program for up to $15 million of its common stock. The Company intends to use available cash to effect any stock...
Articles 2008-08-25
GE Capital Solutions Announces $75 Million Credit Line for Intelligent Decisions, Inc
HOFFMAN ESTATES, Ill. -- GE Capital Solutions, Commercial Distribution Finance CDF announced that it has increased the credit line for Intelligent Decisions, Inc, a leading provider of information technology solutions, to $75 million. This credit capacity increase includes inventory financing and working capital with revolving purchase orders. One-third of the...
Articles 2008-08-25
Kelley Blue Book's kbb.com Names Top 10 New & Top 10 Used Back-to-School Cars
Expert Editors Offer Vehicle Recommendations, Car Shopping, Buying Tips for Students and Parents IRVINE, Calif., Aug. 25 /PRNewswire/ -- The editors of Kelley Blue Book's http://www.kbb.com/, the leading provider of new- and used-vehicle information, today announce their picks for the 2008 Top 10 New and Top 10...
Articles 2008-08-25
Mid-America Apartment Communities Reports on Acquisition Fund
MEMPHIS, Tenn., Aug. 25 /PRNewswire-FirstCall/ -- Mid-America Apartment Communities, Inc. , or MAA, reported today that Mid-America Multifamily Fund I, LLC, or Fund I, its joint venture in which it has a 1/3 interest, will not make additional acquisitions. Fund I plans to maintain its ownership of the two...
Articles 2008-08-25
CyberRead Selects PowerReviews to Provide a Competitive Advantage Amongst ebooks Retailers
SAN FRANCISCO -- PowerReviews (www.powerreviews.com), the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, announced today that CyberRead (www.cyberread.com), an ebook seller, has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships. "PowerReviews allowed us to...
Articles 2008-08-25
Bay Harbour Affiliate Receives Court Approval to Acquire Retailer Steve & Barry's
PORT WASHINGTON, N.Y. -- Steve & Barry's LLC announced today that BHY S&B Holdings LLC, a newly formed affiliate of investment firms Bay Harbour Management and York Capital Management, has received Court approval to acquire substantially all assets of Steve & Barry's. The acquisition is scheduled to be completed Monday,...
Articles 2008-08-22
iCollector.com Technologies Update
OJAI, Calif. -- Ableauctions.com Inc. (AMEX:AAC) (the "Company") announced today that it is actively seeking a strategic partner or a potential purchaser for its live auction broadcast service operations. These operations include the operations of iCollector.com Technologies Ltd., the Company's wholly owned subsidiary, which broadcasts antique and collectible auctions over...
Articles 2008-08-22
Central DuPage Hospital in Illinois Extends Relationship with Premier; Partnership to Focus on Improving Results
CHARLOTTE, N.C. -- Central DuPage Hospital CDH of Winfield, Ill., a suburb west of Chicago, has signed a three-year extension with the Premier healthcare alliance, reaffirming its 15-year ownership in the purchasing network. The new partnership will help CDH's efforts to promote the health and wellness of area residents. ...
Articles 2008-08-22
Brower Piven Announces Class Action Lawsuit Against Inyx, Inc.
Brower Piven, A Professional Corporationannounces that a class action lawsuit has been commenced in the UnitedStates District Court for the Southern District of New York on behalf ofpurchasers of the common stock of Inyx, Inc. ("Inyx" or the "Company")(PINKSHEETS: IYXI) between March 31, 2005 and July 2, 2007, inclusive (the"Class...
Articles 2008-08-22
Missouri Court of Appeals Eastern District finds transferred
The Missouri Court of Appeals Eastern District decided that a transfer of property from parents to their son was not a gift when the son paid money in consideration for the property. On Tuesday, the court reversed and remanded a trial court's decision that determined that the...
Articles 2008-08-21
YCD Multimedia Pilots Digital Merchandising Solution for Dunkin' Donuts Franchisee
Smart Digital Media Application Designed to Influence Customer Purchasing Behavior for Increased ROI NEW YORK, Aug. 21 /PRNewswire/ -- YCD Multimedia announced today that it has launched a pilot test of its onsite digital media applications with Dunkin' Donuts franchisee, Kainos Partners, designed to drive increased revenue...
Articles 2008-08-21
Leading New-Car Interior and Exterior Designs Named in Q2 Brand Watch Study
Brand Perceptions of In-Market New-Car Shoppers Revealed in Quarterly Kelley Blue Book Marketing Research IRVINE, Calif., Aug. 21 /PRNewswire/ -- Kelley Blue Book http://www.kbb.com/ Marketing Research today announces the second quarter 2008 results of its consumer automotive perceptions research study, Brand Watch. The highly comprehensive Brand Watch...
Articles 2008-08-21
Roland Becomes 50th Licensee, Setting a Major Milestone in Moore Microprocessor Patent™ Licensing Program
CUPERTINO, Calif. -- Alliacense today announced that Roland Corporation has purchased a Moore Microprocessor Patent[TM] MMP Portfolio license from The TPL Group. Based in Japan, Roland Corporation develops, manufactures and markets electronic musical instruments and related peripheral products. "This agreement with Roland constitutes a major milestone, the 50th...
Articles 2008-08-21
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