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- Linking Marketing Strategy to Customer Value: Implications for Technology Marketers
- Establishing a strong link between customer value requirements and the major value-producing activities of the firm is the foundation on which the delivery of superior customer value is based. For a particular product class, customers often develop expectations about products, brands, and suppliers. These value expectations are then expressed in...
- White papers 2004-08-19
- Hansen Medical, Inc. Q4 2008 Earnings Call Transcript
- Question-and-Answer Session Operator Ladies and gentleman, we will now begin the question-and-answer session. Operator Instructions. Your first question comes from the line of Mike Weinstein with J.P. Morgan. Chris Pasquale – J.P. Morgan This is Chris Pasquale here for Mike. Just to start off, obviously the...
- Earnings calls 2009-02-12
Additional Resources
- Getting to Know the Decision-Makers
- Often a team of key staff people will have influence in choosing a supplier for a company. This decision-making team may include staff members from various departments such as purchasing, manufacturing, marketing, and finance, and each individual team member will have influence at different stages of the purchasing process.If you're...
- Articles 2007-05-08
- Brands as Influencers: Inserting the Brand for Influence During the Purchase Decision Making Process
- This paper explores how brands can have their greatest impact during the "information search phase" of each consumer's purchasing decision process by providing relevant, informative and reassuring communication. The search-for-information phase that a consumer undergoes as part of the decision making process presents a brand with a unique opportunity to...
- White papers 2004-10-15
- Inchcape Testing Services discloses consumer research at International Mass Retailers Association conference; Research to aid retail buyers in understanding purchasing decision
- ORLANDO, Fla.--BUSINESS WIRE--March 30, 1995--Inchcape Testing Services, headquartered in Andover, Mass., announced today at a conference sponsored by the International Mass Retailers Association that it has completed a study of consumers who recently purchased small appliances and home electronics.The study's focus was to determine and understand the role of safety...
- Research articles 1995-03-30
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Group purchasing will grow, industry to consolidate - Decision Resources Inc. report
- The percentage of hospital buying done through group purchasing will continue to grow and should reach approximately 55% by 1992, according to a report by Decision Resources Inc., Burlington, Mass. But strong competition among group purchasing organizations and hospital alliances will reduce the total number of both types of...
- Research articles 1991-06-01
- HP and Dun & Bradstreet Software Deliver $5 Million Client Server Computing Solution to Saks Fifth Avenue; Retailing Giant Implementing a Mission-critical, Client Server System to Improve Decision Support for Purchasing
- NEW YORK--BUSINESS WIRE--Jan. 16, 1995--Hewlett-Packard Company and Dun & Bradstreet Software today announced they have delivered a $5 million client/server computing solution to Saks Fifth Avenue that significantly improves decision-making, analysis and reporting processes. The new decision-support solution enables buyers and other decision makers to track purchase trends store-by-store...
- Research articles 1995-01-16
- Arizona-based IDN cites savings, service in decision to join MedAssets HSCA. (Hospital Purchasing).(New group purchasing organization)(Brief Article)
- Doctors Community Healthcare Corp., Scottsdale, Ariz., was expected to finish by Aug. 1 its conversion to contracts from its new group purchasing organization, initiating estimated first-year savings of 3% to 4%. In a three-year membership agreement that took effect May 31, Doctors joined...
- Research articles 2002-08-01
- Logistics Basics for Purchasing and Supply Professionals
- This paper is intended to help purchasing and supply professionals understand logistics processes; logistics' role in supply management, the management of tradeoffs among these processes, and balancing logistics priorities. Logistics Processes. Four decision areas that are common to logistics in most organizations are transportation, inventory control, warehousing, and customer service....
- White papers 2002-12-19
- Improving Lead Conversion Rates
- When trying to grow a business, finding potential new customers—known as leads—is just the beginning. Before they can benefit you in any way, those leads must be turned into sales. This process can be approached systematically. First, you must ensure that the leads are suitable in the first place, which...
- Articles 2007-05-08
- West Virginia IDN signs five-year deal for group purchasing through MedAssets. (Hospital Purchasing).(Brief Article)
- Charleston Area Medical Center, Charleston, W.Va., 934 beds, joined MedAssets, Alpharetta, Ga., in a five-year contract that took effect May 1. The medical center spends about $70 million on medical-surgical supplies for its three hospital sites. The decision to join MedAssets...
- Research articles 2003-06-01
- ZLB Bioplasma Inc. Awarded Supply Agreement by Leading Health Care Purchasing Group; Company to Provide Much-Needed Intravenous Immunoglobulin — IVIG — and Albumin to U.S
- Business Editors & Health/Medical Writers GLENDALE, Calif.--BW HealthWire--Sept. 10, 2001 ZLB Bioplasma Inc. has been awarded a group purchasing contract worth in excess of $30 million to supply IMMUNE GLOBULIN INTRAVENOUS HUMAN and ALBUMIN HUMAN to members of Premier Inc. A major health care alliance serving approximately...
- Research articles 2001-09-10
- Public Decision Support - Using A DSS To Increase Democratic Transparency
- A case study is presented in which a decision support method ADL was employed by a local government in order to guide and aid decisions on three complicated and politically infected issues which had remained unresolved for many years. The research inquiry was whether a well-defined and openly accessible method...
- White papers 2005-11-10
- How to Make a Tough Decision Less Gut-Wrenching
- Making a tough decision does not necessarily need to fill you with anguish. Usually, even the most emotionally wrenching decision can be broken down into either/or components that add up to the best course of action. Decision-making is nothing more than a logical determination of alternatives and predicted outcomes and...
- White papers 2007-10-09
- U.S.-CUBA FOOD SALES IN JEOPARDY.(due to US State Department's decision to deny travel visas to key Cuban food import officials)(Brief Article)
- U.S. farmers could be hurt by the State Department's decision to deny travel visas to key Cuban food import officials who need to come to the U.S. to purchase American grain, said Sen. Pat Roberts, reports AP (April 5, 2002): "Future sales of grain...
- Research articles 2002-05-01
- New Avantis Asset Management Software from Invensys Delivers Role-Based Business Analytics; Avantis.DSS Software Enables Decision-Makers to Personalize a Web Portal to Show the Asset Intelligence They Need to Support Day-to-Day Business Decisions
- HOUSTON -- The Avantis unit of Invensys Process Systems today introduced new software that provides manufacturing and executive decision-makers with key role-based maintenance and purchasing analytics via a standard Web portal. The new software, Avantis.DSS, is a decision support solution that transforms transaction data into visible, meaningful and actionable business...
- Research articles 2005-10-04
- Staring Into the List-Buying Abyss
- Ever flown through an online questionnaire to secure your free subscription to an industry publication? Ever wondered how few of the overall population that fills those out actually puts much time into honestly / accurately supplying their info about their personal purchasing power w/in their organization? I personally...
- Blog posts 2007-08-15
- Are Trade Shows Really Worth It?
- The article asserts that business analysts have for years been fond of predicting the imminent death of trade shows. "They're not worth the expense!" or "Nobody buys at shows!" these doom- sayers expound. The first half of the report offers data about the overall effectiveness of trade show marketing. The...
- White papers 2003-01-01
- Bottle Closure Influences Beverage Purchase Decision
- The use of a transparent vs. an opaque screw-cap closure significantly influences consumer preference for soft drink and bottled water brands. The study found that consumers prefer tinted, see-through closures to their opaque counterparts. The study involved 400 in-person intercept interviews with shoppers purchasing beverages at retail outlets. For the...
- White papers
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