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	<title><![CDATA[purchasing decision Resources | BNET]]></title>
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		<title><![CDATA[Hansen Medical, Inc. Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14046_23-268542.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator Ladies and gentleman, we will now begin the question-and-answer session.  Operator Instructions.  Your first question comes from the line of Mike Weinstein with J.P. Morgan. Chris Pasquale &#8211; J.P. Morgan This is Chris Pasquale here for Mike.  Just to start off, obviously the...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 12 Feb 2009 20:33:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/environment.html"><![CDATA[Environment]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
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		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/capital+equipment.html"><![CDATA[Capital Equipment]]></category>
		<category domain="http://resources.bnet.com/topic/hansen+medical+inc..html"><![CDATA[Hansen Medical Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HNSN</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
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		<title><![CDATA[Linking Marketing Strategy to Customer Value: Implications for Technology Marketers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242866]]></link>
		<description><![CDATA[Establishing a strong link between customer value requirements and the major value-producing activities of the firm is the foundation on which the delivery of superior customer value is based. For a particular product class, customers often develop expectations about products, brands, and suppliers. These value expectations are then expressed in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 19 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/portland+state+university.html"><![CDATA[Portland State University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/purchasing+decision.html"><![CDATA[Purchasing Decision]]></category>
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