Today’s highly competitive environment forces companies to redefine customer value and create a value proposition superior to the competition. Defining market segments and choosing the optimal marketing targets continues to challenge sales and marketing professionals. Successful market differentiation generates high profits, while flawed segmentation, strategies could potentially cannibalize a business....
The Association of Equipment Manufacturers has recently elected eight companies to membership: Arva Industries Inc. of St. Thomas, Ontario, Canada; Finco Inc. of Newton, Kan.; FW Murphy of Tulsa, Okla.; Hoffman Diamond Products Inc. of Punxsutawney, Penn.; PowerTraxx Vehicles Inc. Whitefish, Ontario, Canada; QDI Strategies Inc. of Libertyville, III.; Texas...
MISHAWAKA, IND. -- Quality Dining Inc., which recently expanded its quick-serve holdings by purchasing 42 Burger Kings, is slicing off about a third of its ailing Grady's American Grill casual-dining chain. Quality Dining, with its focus on divesting underperforming stores, closed two of its 34 Grady's and agreed...
Articles 2002-01-14
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