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- Four Steps To A Strategic & More Sales Force
- Selling is the revenue generating activity of the organization. The salesforce is responsible for carrying out the selling process. It is imperative to cultivate and nurture an efficient salesforce for realizing effective sales. Increased salesforce effectiveness is also responsible for developing the competitive edge of the organization. The paper examines...
- White papers 2003-01-01
- Are You Prepared For The Changing Landscape Of Industrial Marketing?
- The playing field for industrial manufacturing is undergoing tremendous change. Unless companies understand and plan for these changes, they forfeit market share. This article reveals the four major causes of the changing marketplace. Discover what these causes are and gain the knowledge to respond with a winning strategy. ...
- White papers 2003-10-01
- Industrial Marketing: Response To The Changing Landscape
- Industrial marketers face a rapidly changing distribution landscape. Understanding the reasons for the sudden change is only half the battle. The other half is choosing a strategy that will win as industrial markets stabilize. This article describes five strategies that distributors are using to respond to the changing environment, and...
- White papers 2003-10-01
- Riding The Wave: Channel Strategy Alternatives
- Albert Einstein once said, "In the middle of every difficulty lies opportunity." Marketing professionals face difficult strategic decisions each day. Since markets evolve at variable rates, market share is lost gradually over time and encumbers timely decision-making. Although, the easiest decision is to allow strategies to remain the same, this...
- White papers 2003-12-01
- Insight: Building The Knowledge To Drive Channel Change
- Will your channels grow fast enough to meet your growth objectives? Will your channels change as fast as your product line and segment strategy demand? These questions, along with many others, challenge organizations – those trying to hold on to their existing markets and those seeking new growth opportunities. Two...
- White papers 2003-12-01
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