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- Planning and Implementing an E-commerce Strategy
- E-commerce essentially means selling products and services online—but it's not as simple as it may sound. E-commerce requires a sophisticated content management system and a strategy that combines many separate elements. To begin with, e-commerce demands dedicated purchase, payment, and support systems along with customer relationship management procedures. A quality...
- Articles 2007-10-25
- RIMS seeks broader use of quality measures; Society sees tools driving improvement.(Risk and Insurance Management Society; quality performance guidelines)
- Nearly four months after the Risk & Insurance Management Society Inc. unveiled a broad set of guidelines for performance expectations, some risk managers are beginning to incorporate them into their contracts with service providers as a means to improve quality in the industry. ...
- Research articles 2002-08-05
- Q&A: Sears Presses Case for Alternative Marketing Strategy
- Sears Holding has turned to alternative media as a key part of its marketing strategy over the past two years, developing a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based...
- Blog posts 2009-06-18
- How to Manage Employees in Remote Locations
- In order to get the best out of your far-flung employees, you need to establish a clear communication routine, take extra steps to build trust, and review processes often to make sure they're working for everyone. Build a Strong Team, Starting with You ...
- Articles 2007-09-24
- Valassis Accused of Using Hidden Identities in Online War With News America Marketing
- Has a Valassis executive been using a "sock puppet" a fake online identity to criticise News America Marketing? That's the claim of Joe the Coupon Guy, a blogger who writes about (you guessed it!) coupons. News America has retained a lawyer to see whether it can sue Valassis over the...
- Blog posts 2009-04-28
- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- HEBREW NATIONAL BEEFS UP MARKETING, EXTENDS REACH; PLAYS UP HOT DOGS' KOSHER HERITAGE, PREMIUM QUALITY.(Brief Article)
- Hebrew National is dishing up some frank talk about the quality of its products. The kosher hot dog and deli meat marketer is undertaking its biggest marketing campaign yet -- a $25 million national effort -- thanks to a fat purse from...
- Research articles 1999-06-07
- Brand Management: Brand Equity
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...
- Presentations 2003-01-01
- Marketing to "Simplifiers"
- The Find: Marketing expert John Quelch warns that economic turmoil is likely to produce a new type of consumer to contend with: the middle-aged Simplifier. The Source: A post on the Harvard Business Conversation Starter. The Takeaway: Quelch, a taxonomist of shoppers and a...
- Blog posts 2008-10-20
- Tyson Raises Heat on Hormone-Free Chicken Claim in $20M Print Splash - Tyson Foods Inc., marketing campaign - Brief Article - Statistical Data Included
- Broadening its effort to address concerns over food quality and purity amid a rash of health-scare publicity, Tyson Foods will reassure gatekeepers that its chickens are steroid- and hormone-free in a $20 million national print effort next month, tagged "Its what your family deserves."
- Research articles 2000-12-11
- Lilly - Viva Zyprexa contd..... the payoff
- Eli Lilly, the drug company, is expected to agree as soon as Thursday to pay $1.4 billion to settle criminal and civil charges that it illegally marketed its blockbuster antipsychotic drug Zyprexa for unauthorized use in patients particularly vulnerable to its risky side effects.Multimedia Today's Business: Gardiner Harris on the Eli...
- News items 2009-08-07
- DTN News: Israeli Firm Makes UAVs For U.S.
- DTN News: Israeli Firm Makes UAVs For U.S.*Source: DTN News / Int'l MediaNSI News Source Info TEL AVIV, Israel - August 28, 2009: Israel-based Aeronautics Defense Systems will build two additional demonstrators for the unmanned version of the two-engine, propeller-driven Diamond DA42 for the U.S. market, according to Flight Global....
- News items 2009-08-28
- LEXUS '99 EFFORT AIMS AT YOUNGER LUXURY BUYERS: TEAM ONE ADS ALSODESIGNED TO MAKE MARQUE `EXHILARATING'.
- Lexus is underscoring performance in its 1999-model ads as it tries to appeal to younger buyers. "Lexus is considered very high quality, high elegance and luxury, but also a bit conservative," said Mike Slagter, corporate marketing manager of the luxury division of Toyota Motor...
- Research articles 1998-10-12
- Small space users targeted at City Hall-area building
- Many small-to medium-size tenants face tremendous difficulties when searching for commercial space and do not have the clout to leverage quality, appropriate offices. 15 Park Row, one of the City Hall District's office towers, has instituted a marketing effort targeted specifically towards these smaller companies. The ownership...
- Research articles 1993-04-28
- Late news.(Brief Article)
- Cutbacks at Valeo Valeo plans major job cuts in Spain and Portugal as part of an effort to reduce production costs in its electronics and connective systems operations. Most affected will be the French supplier's Abrera, Spain, site, which...
- Research articles 2003-06-16
- Cafe Bustelo Effort Targets La Familia - Spanish advertising campaign for Rowland Coffee Roasters brand Cafe Bustelo - Brief Article
- Even as it revs up to broaden brand awareness in the general market, Cafe Bustelo is launching a national Spanish TV, print and radio blitz. The campaign reprises the brand's "En mi casa, toman Bustelo" ("At home, we drink Bustelo") tag and jingle after a seven-year hiatus. "We're going...
- Research articles 2001-07-02
- Consumer Education Key in Sustainability Effort: Panel
- SAN FRANCISCO ? Educating consumers about the social responsibilities involved with sustainable products might help boost sales, according to a panel of retailers speaking at Food Marketing Institute's Sustainability Summit here. ?There's not enough conversation about social sustainability,? Marie David, director of corporate strategy and sustainability for Wal-Mart Stores, Bentonville,...
- News items 2009-08-18
- Polycom Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Operator Yes, thank you. [Operator Instruction]. Our first question comes from the line of John Anthony from Cowen & Company. Please proceed with your question. John Anthony - Cowen & Company Good afternoon, guys. Couple of question, but before we get started did...
- Earnings calls 2007-10-18
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