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- Product Positioning
- The article explains how positioning is used as a communication tool to reach target customers in a crowded marketplace. It explains that while positioning begins with a product, the concept really is about positioning that product in the mind of the customer. This approach is needed because consumer are bombarded...
- White papers 2003-01-01
- Porter's Diamond of National Advantage
- Classical theories of international trade propose that comparative advantage resides in the factor endowments that a country may be fortunate enough to inherit. Factor endowments include land, natural resources, labor, and the size of the local population. Michael E. Porter argued that a nation could create new advanced factor...
- White papers 2003-01-01
- Global Strategic Management
- During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing global strategies to gain a competitive advantage. However, some industries benefit more from globalization than do others, and some nations have a comparative advantage over other nations in certain...
- White papers 2003-01-01
- Core Competencies
- Core competencies lead to the development of core products. Core products are not directly sold to end-users; rather, they are used to build a larger number of end-user products. The business units of the corporation each tap into the relatively few core products to develop a larger number of end...
- White papers 2003-01-01
- GE/Mckinsey Matrix
- In consulting engagements with General Electric in the 1970's, McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE's large portfolio of strategic business units SBU. This business screen became known as the GE/McKinsey Matrix and has been explained through diagram. The GE / McKinsey matrix...
- White papers 2003-01-01
- Vertical Integration
- The degree to which a firm owns its upstream suppliers and its downstream buyers is referred to as vertical integration because it can have a significant impact on a business unit's position in its industry with respect to cost, differentiation, and other strategic issues, the vertical scope of the firm...
- White papers 2003-01-01
- Porter's Generic Strategies
- It is true that if the primary determinant of a firm's profitability is the attractiveness of the industry in which it operates, an important secondary determinant is its position within that industry. Even though an industry may have below-average profitability, a firm that is optimally positioned can generate superior returns....
- White papers 2003-01-01
- Porter's Five Forces
- It has been observed that the model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided...
- White papers 2003-01-01
- SWOT Analysis
- A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths or weaknesses, and those external to the firm can be classified as opportunities or threats. Such an analysis of the strategic...
- White papers 2003-01-01
- The Business Vision and Company Mission Statement
- While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement. The mission statement communicates the firm's core...
- White papers 2003-01-01
- The Business Model
- To extract value from an innovation, a start-up or any firm for that matter needs an appropriate business model. Business models convert new technology to economic value. For some start-ups, familiar business models cannot be applied, so a new model must be devised.Given the complexities of products, markets, and the...
- White papers 2003-01-01
- Foreign Market Entry Modes
- The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following four mechanisms: exporting, licensing, joint venture and direct investment. All these four factors play a very crucial role and helps tremendously in entering...
- White papers 2003-01-01
Additional Resources
- Weighing Your Career-Break Options
- If you're thinking of taking a break from your job or career, you'd be well advised to do some advance planning. As with most things in life, you will get the most out of this endeavor if you give it careful consideration. While some career breaks are dictated by circumstance—such...
- Articles 2007-04-20
- Stay Connected with Darden's Podcasts
- More and more people are tuning in to podcasts to keep tabs on what’s cooking at business schools these days. Applicants and the merely curious can find a treasure trove of information on mbapodcaster.com, and today we'll take a closer look at the catalog of podcast series offered by the...
- Blog posts 2008-11-13
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