Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Keep It Simple, Sonny
- The article asserts that marketing researchers continue to validate research techniques among Gen X-ers, Gen Y-ers and now even Gen Z-ers. However, it is time to give the "old folks" their due. The author shares some of his observations and research lessons he has learned. Labels and limits, logistics are...
- White papers 2001-12-01
- Tapping Into The Usability Dimension-Test Your Product Before It Goes Online
- Usability deals with whether or not the site communicates its content and functionality to the user and how well a user can effectively access and use the site's information and features to perform a task. Usability corresponds to the customer's question "Can I use it?" Each dimension is critical to...
- White papers
- An Eye On Usability-Eye-Tracking Helps Fine-Tune AT&T's Customer Service Site
- This article tells the story of an integration of qualitative and quantitative approaches to Web site usability. Working collaboratively, usability specialists from San Diego-based EyeTracking, Inc. ETI and AT&T investigated how two groups of users interacted with AT&T's Customer Service Home Page. The article is organized in three parts. The...
- Case studies
- Cold-Calling that Sells Research
- Articles main focus is on the sales growth and provides few tips rules that should be implemented or taken into consideration at the time of contacting prospects. It states that cold-calling is the single most expedient, cost-effective way to generate new business. It is more immediate than advertising, more compelling...
- White papers 2000-05-01
- Using Research to Improve Web Marketing
- Marketers are spending millions to develop and promote their Web sites and marketing programs, as they face their greatest opportunity and challenge in recent memory. In the midst of rapidly changing technologies and competitive threats, however, there is one constant: The Web puts the customer firmly in control. With this...
- White papers 2000-07-01
- Pricing the space program
- The attraction and tourist entertainment market in central Florida is competitively intense. Attractions and/or exhibits that are not located in the central corridor south of Orlando must go to extraordinary efforts to entice new and repeat visitation. Obviously, the quality of the offerings is important, but the admissions structure must...
- White papers 2001-05-01
- Increasing Interest
- Creativity is essential to the development of positioning strategies. However, in order for these creative solutions to be implemented, the client must be willing to accept them. Built on a foundation of extensive research and practice in the field of creativity, the PISCESSM process (plan, imagine, select, create, evaluate, start)...
- White papers 2000-05-01
- A Call for Satisfaction
- A quick-service seafood chain recognized the simple but key drivers of its future success: To maintain occasion timeliness, two important methods of solving problems had to be deployed: firstly, a focus on dealing with product, service and facility problems at the point of delivery, drilling down to the problem source,...
- Case studies 2001-10-01
- Designing medical products for the global economy
- One of the keys to eliminating unnecessary costs in product design is conducting design research early in the development stage. This article is about the designing medical product for global economy. Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable....
- White papers 2000-11-01
- Variables Influencing Dropout Rates In Web-Based Surveys
- The primary focus of this discussion will revolve around trying to determine the degree to which various factors influence the rate at which people dropout of a survey once they have begun the process. Also referred to as mid-terminates, this statistic tends to be an indication of the point at...
- White papers 2000-07-01
- Best Practices For Online Survey Research
- While many years of research have established best practice approaches for mail and telephone surveys, the burgeoning field of online research has raised a number of fundamental questions. What type of layout screen vs. scrolling works best? Do incentives have any impact? What other techniques will minimize sources of survey...
- White papers 2001-01-01
- Tapping Into The Usability Dimension- Test Your Product Before It Goes Online
- Usability deals with whether or not the site communicates its content and functionality to the user and how well a user can effectively access and use the site's information and features to perform a task. Usability corresponds to the customer's question "Can I use it?" Each dimension is critical to...
- White papers 2001-07-01
- An Eye On Usability- Eye-Tracking Helps Fine-Tune AT&T's Customer Service Site
- This article tells the story of an integration of qualitative and quantitative approaches to Web site usability. Working collaboratively, usability specialists from San Diego-based EyeTracking, Inc. ETI and AT&T investigated how two groups of users interacted with AT&T's Customer Service Home Page. The article is organized in three parts. The...
- Case studies 2001-07-01
- Hearing The Customer's Voice
- Understanding the customer's voice dramatically affects the eventual success or failure of new products. When corporations embrace a more customer-focused product development philosophy, they not only create satisfying products, but also understand how to position those products to create differentiation. This translates into success in the marketplace. Understanding brand image...
- White papers 2000-01-01
- Fulfilling The Promise Of The Web
- The article tries to establish the fact that the Web is revolutionizing market research. Web interviewing has obvious advantages over traditional telephone and central location interviewing. However, much of what is proclaimed to be revolutionary and new about Web surveys is not an advance, but a half-century regression in terms...
- White papers 2000-02-02
- Identifying And Leveraging Brand Equity: A 21st Century Approach
- If every definition of brand equity and conception of brand-equity management yielded loyal customers, there would be a lot more loyal customers in the world. The notion of strategic brand management and planning has already altered the view sharply with which some firms are regarding their business. This is especially...
- White papers 2000-03-01
- Using Online Focus Groups For E-Commerce Research
- E-commerce represents an unprecedented direct-to-customer marketing opportunity. Customers and prospects are all neatly segmented by their special interests, and all of this is done at a tremendous cost savings. Today's e-commerce marketers must identify clever ways to lure Internet surfers to their web sites, and then motivate them to fully...
- White papers 2000-06-01
- Smart shopping
- In the current climate of tightened marketing budgets and heightened concerns about air travel, companies that engage in qualitative research are beginning to consider alternatives to traditional face-to-face groups. One of the alternatives available to researchers is the text-based online focus group. There are two general types of text-based online...
- White papers 2001-12-01
- Product Development In A Perfect World
- The article gives the events on how a medical diagnostics company incorporated customer input at every step. The first step is collecting and organizing customer wants and needs. This step was to determine the various groups that could be defined as customers or influencers of the purchase decision. The second...
- White papers 2000-06-01
- << Previous
- page 1 of 1
- Next >>
Content Types
Refining Tags
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
