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	<title><![CDATA[quirks marketing research review Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/quirks+marketing+research+review.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to quirks marketing research review]]></description>
	<s:counts start="0" returned="19" found="19" />
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	<item>
		<title><![CDATA[Keep It Simple, Sonny]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62992]]></link>
		<description><![CDATA[The article asserts that marketing researchers continue to validate research techniques among Gen X-ers, Gen Y-ers and now even Gen Z-ers. However, it is time to give the "old folks" their due. The author shares some of his observations and research lessons he has learned. Labels and limits, logistics are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Smart shopping]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62994]]></link>
		<description><![CDATA[In the current climate of tightened marketing budgets and heightened concerns about air travel, companies that engage in qualitative research are beginning to consider alternatives to traditional face-to-face groups. One of the alternatives available to researchers is the text-based online focus group. There are two general types of text-based online...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/message+board.html"><![CDATA[Message Board]]></category>
		<category domain="http://resources.bnet.com/topic/facility.html"><![CDATA[Facility]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[A Call for Satisfaction]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63089]]></link>
		<description><![CDATA[A quick-service seafood chain recognized the simple but key drivers of its future success: To maintain occasion timeliness, two important methods of solving problems had to be deployed: firstly, a focus on dealing with product, service and facility problems at the point of delivery, drilling down to the problem source,...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Mon, 01 Oct 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/seafood.html"><![CDATA[Seafood]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/it+services.html"><![CDATA[It Services]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[An Eye On Usability- Eye-Tracking Helps Fine-Tune AT&T’s Customer Service Site]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63025]]></link>
		<description><![CDATA[This article tells the story of an integration of qualitative and quantitative approaches to Web site usability. Working collaboratively, usability specialists from San Diego-based EyeTracking, Inc. ETI and AT&T investigated how two groups of users interacted with AT&T's Customer Service Home Page. The article is organized in three parts. The...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://resources.bnet.com/topic/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="tickers">T</category>
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		<title><![CDATA[Tapping Into The Usability Dimension- Test Your Product Before It Goes Online]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63027]]></link>
		<description><![CDATA[Usability deals with whether or not the site communicates its content and functionality to the user and how well a user can effectively access and use the site's information and features to perform a task. Usability corresponds to the customer's question "Can I use it?" Each dimension is critical to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/usability.html"><![CDATA[Usability]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
	</item>
	<item>
		<title><![CDATA[Pricing the space program]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63091]]></link>
		<description><![CDATA[The attraction and tourist entertainment market in central Florida is competitively intense. Attractions and/or exhibits that are not located in the central corridor south of Orlando must go to extraordinary efforts to entice new and repeat visitation. Obviously, the quality of the offerings is important, but the admissions structure must...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 May 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/attraction.html"><![CDATA[Attraction]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Best Practices For Online Survey Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63029]]></link>
		<description><![CDATA[While many years of research have established best practice approaches for mail and telephone surveys, the burgeoning field of online research has raised a number of fundamental questions. What type of layout screen vs. scrolling works best? Do incentives have any impact? What other techniques will minimize sources of survey...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[Survey]]></category>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Designing medical products for the global economy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63088]]></link>
		<description><![CDATA[One of the keys to eliminating unnecessary costs in product design is conducting design research early in the development stage. This article is about the designing medical product for global economy. Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Nov 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/medical+product.html"><![CDATA[Medical Product]]></category>
		<category domain="http://resources.bnet.com/topic/geographic+location.html"><![CDATA[Geographic Location]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/healthcare.html"><![CDATA[Healthcare]]></category>
	</item>
	<item>
		<title><![CDATA[Variables Influencing Dropout Rates In Web-Based Surveys]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63031]]></link>
		<description><![CDATA[The primary focus of this discussion will revolve around trying to determine the degree to which various factors influence the rate at which people dropout of a survey once they have begun the process. Also referred to as mid-terminates, this statistic tends to be an indication of the point at...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[Survey]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Using Research to Improve Web Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63197]]></link>
		<description><![CDATA[Marketers are spending millions to develop and promote their Web sites and marketing programs, as they face their greatest opportunity and challenge in recent memory. In the midst of rapidly changing technologies and competitive threats, however, there is one constant: The Web puts the customer firmly in control. With this...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Using Online Focus Groups For E-Commerce Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62996]]></link>
		<description><![CDATA[E-commerce represents an unprecedented direct-to-customer marketing opportunity. Customers and prospects are all neatly segmented by their special interests, and all of this is done at a tremendous cost savings. Today's e-commerce marketers must identify clever ways to lure Internet surfers to their web sites, and then motivate them to fully...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jun 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Product Development In A Perfect World]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=75517]]></link>
		<description><![CDATA[The article gives the events on how a medical diagnostics company incorporated customer input at every step. The first step is collecting and organizing customer wants and needs. This step was to determine the various groups that could be defined as customers or influencers of the purchase decision. The second...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jun 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
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	<item>
		<title><![CDATA[Increasing Interest]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63090]]></link>
		<description><![CDATA[Creativity is essential to the development of positioning strategies. However, in order for these creative solutions to be implemented, the client must be willing to accept them. Built on a foundation of extensive research and practice in the field of creativity, the PISCESSM process (plan, imagine, select, create, evaluate, start)...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 May 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/process.html"><![CDATA[Process]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
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		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Cold-Calling that Sells Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=69669]]></link>
		<description><![CDATA[Articles main focus is on the sales growth and provides few tips rules that should be implemented or taken into consideration at the time of contacting prospects. It states that cold-calling is the single most expedient, cost-effective way to generate new business. It is more immediate than advertising, more compelling...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 May 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Identifying And Leveraging Brand Equity: A 21st Century Approach]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62999]]></link>
		<description><![CDATA[If every definition of brand equity and conception of brand-equity management yielded loyal customers, there would be a lot more loyal customers in the world. The notion of strategic brand management and planning has already altered the view sharply with which some firms are regarding their business. This is especially...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Mar 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+equity.html"><![CDATA[Brand Equity]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Fulfilling The Promise Of The Web]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63000]]></link>
		<description><![CDATA[The article tries to establish the fact that the Web is revolutionizing market research. Web interviewing has obvious advantages over traditional telephone and central location interviewing. However, much of what is proclaimed to be revolutionary and new about Web surveys is not an advance, but a half-century regression in terms...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 02 Feb 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/internet+penetration.html"><![CDATA[Internet Penetration]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
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		<title><![CDATA[Hearing The Customer’s Voice]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63001]]></link>
		<description><![CDATA[Understanding the customer's voice dramatically affects the eventual success or failure of new products. When corporations embrace a more customer-focused product development philosophy, they not only create satisfying products, but also understand how to position those products to create differentiation. This translates into success in the marketplace. Understanding brand image...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jan 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/voice.html"><![CDATA[Voice]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[An Eye On Usability-Eye-Tracking Helps Fine-Tune AT&T’s Customer Service Site]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=75012]]></link>
		<description><![CDATA[This article tells the story of an integration of qualitative and quantitative approaches to Web site usability. Working collaboratively, usability specialists from San Diego-based EyeTracking, Inc. ETI and AT&T investigated how two groups of users interacted with AT&T's Customer Service Home Page. The article is organized in three parts. The...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://resources.bnet.com/topic/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="tickers">T</category>
	</item>
	<item>
		<title><![CDATA[Tapping Into The Usability Dimension-Test Your Product Before It Goes Online]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=75020]]></link>
		<description><![CDATA[Usability deals with whether or not the site communicates its content and functionality to the user and how well a user can effectively access and use the site's information and features to perform a task. Usability corresponds to the customer's question "Can I use it?" Each dimension is critical to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/usability.html"><![CDATA[Usability]]></category>
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