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- Case Study: grandMA
- MA Lighting has expanded to become one of the internationally leading companies for computer-controlled light consoles, networking components and digital dimming systems. With integrated system solutions and the grandMA product family, international standards were set. QVC, Inc., the lead electronic retailer, broadcasts live 24 hours a day, 364 days a...
- Case studies
- Direct Response TV Ads
- Direct response TV ads come in three formats: short-form ads that run 15, 30, 60, or 120 seconds in length, long-form ads, or infomercials that run 27:30 to 28:30 minutes in length, and live shopping opportunities on such channels as HSN and QVC. These commercials all use repetitive reinforcement to...
- White papers 2006-01-17
- Keep Emotion Out of Decision Making
- We've all had the experience of letting our emotions get the better of our actions. But in a business setting, emotional decisions can be costly -- and a quick way to lose your job. But how do you keep cool, calm, and collected in the high pressure...
- Blog posts 2008-05-07
- Ron Popeil is a god!
- People like to make fun of Ron Popeil. From the days of the Veg-o-matic food slicer, Ron's "but wait, there's more" patter has been fodder for endless satire. However, even though Ron's carnival selling style is as obsolete as an 8-track tape, he's a perfect role model for...
- Blog posts 2007-06-04
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