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rachel rachel roy collection

Macy's, J.C. Penney Vie for Hip, as in Youth Fashion, Not Replacement: Macyâ€™s has embraced more mainstream and celebrity brands of late from established â€" in some cases fairly described as aging â€" fashion plates as diverse as Tommy Hilfiger and Donald Trump, but now itâ€™s rolling out a new, urban-oriented fashion line from designer Rachel Roy. However, the...; Tags: Macy's Inc., Department Store, Rachel Rachel Roy Collection, Retail, Branding, Marketing, Mike Duff; Blog posts 2009-08-26

Macy's Carves Out a Piece of Roy's Designer Brand: Designer Rachel Roy and her partners at Jones Apparel Group are looking for greener, or at least broader, pastures and so are creating a brand for Macyâ€™s. Formerly Royâ€™s label was found only at luxury department stores such as Nordstrom, Neiman Marcus and Saks, but the new...; Tags: Department Store, Brand, Macy, Branding, Marketing, Mike Duff; Blog posts 2009-04-20